Allison Arieff in the New York Times: “Every day, innovative companies promise to make the world a better place. Are they succeeding? Here is just a sampling of the products, apps and services that have come across my radar in the last few weeks:
A service that sends someone to fill your car with gas.
A service that sends a valet on a scooter to you, wherever you are, to park your car.
A service that will film anything you desire with a drone….
We are overloaded daily with new discoveries, patents and inventions all promising a better life, but that better life has not been forthcoming for most. In fact, the bulk of the above list targets a very specific (and tiny!) slice of the population. As one colleague in tech explained it to me recently, for most people working on such projects, the goal is basically to provide for themselves everything that their mothers no longer do….When everything is characterized as “world-changing,” is anything?
Clay Tarver, a writer and producer for the painfully on-point HBO comedy “Silicon Valley,” said in a recent New Yorker article: “I’ve been told that, at some of the big companies, the P.R. departments have ordered their employees to stop saying ‘We’re making the world a better place,’ specifically because we have made fun of that phrase so mercilessly. So I guess, at the very least, we’re making the world a better place by making these people stop saying they’re making the world a better place.”
O.K., that’s a start. But the impulse to conflate toothbrush delivery with Nobel Prize-worthy good works is not just a bit cultish, it’s currently a wildfire burning through the so-called innovation sector. Products and services are designed to “disrupt” market sectors (a.k.a. bringing to market things no one really needs) more than to solve actual problems, especially those problems experienced by what the writer C. Z. Nnaemeka has described as “the unexotic underclass” — single mothers, the white rural poor, veterans, out-of-work Americans over 50 — who, she explains, have the “misfortune of being insufficiently interesting.”
If the most fundamental definition of design is to solve problems, why are so many people devoting so much energy to solving problems that don’t really exist? How can we get more people to look beyond their own lived experience?
In “Design: The Invention of Desire,” a thoughtful and necessary new book by the designer and theorist Jessica Helfand, the author brings to light an amazing kernel: “hack,” a term so beloved in Silicon Valley that it’s painted on the courtyard of the Facebook campus and is visible from planes flying overhead, is also prison slang for “horse’s ass carrying keys.”
To “hack” is to cut, to gash, to break. It proceeds from the belief that nothing is worth saving, that everything needs fixing. But is that really the case? Are we fixing the right things? Are we breaking the wrong ones? Is it necessary to start from scratch every time?…
Ms. Helfand calls for a deeper embrace of personal vigilance: “Design may provide the map,” she writes, “but the moral compass that guides our personal choices resides permanently within us all.”
Can we reset that moral compass? Maybe we can start by not being a bunch of hacks….(More)”
