Concern trolls and power grabs: Inside Big Tech’s angry, geeky, often petty war for your privacy


Article by Issie Lapowsky: “Inside the World Wide Web Consortium, where the world’s top engineers battle over the future of your data….

The W3C’s members do it all by consensus in public GitHub forums and open Zoom meetings with meticulously documented meeting minutes, creating a rare archive on the internet of conversations between some of the world’s most secretive companies as they collaborate on new rules for the web in plain sight.

But lately, that spirit of collaboration has been under intense strain as the W3C has become a key battleground in the war over web privacy. Over the last year, far from the notice of the average consumer or lawmaker, the people who actually make the web run have converged on this niche community of engineers to wrangle over what privacy really means, how the web can be more private in practice and how much power tech giants should have to unilaterally enact this change.

On one side are engineers who build browsers at Apple, Google, Mozilla, Brave and Microsoft. These companies are frequent competitors that have come to embrace web privacy on drastically different timelines. But they’ve all heard the call of both global regulators and their own users, and are turning to the W3C to develop new privacy-protective standards to replace the tracking techniques businesses have long relied on.

On the other side are companies that use cross-site tracking for things like website optimization and advertising, and are fighting for their industry’s very survival. That includes small firms like Rosewell’s, but also giants of the industry, like Facebook.

Rosewell has become one of this side’s most committed foot soldiers since he joined the W3C last April. Where Facebook’s developers can only offer cautious edits to Apple and Google’s privacy proposals, knowing full well that every exchange within the W3C is part of the public record, Rosewell is decidedly less constrained. On any given day, you can find him in groups dedicated to privacy or web advertising, diving into conversations about new standards browsers are considering.

Rather than asking technical questions about how to make browsers’ privacy specifications work better, he often asks philosophical ones, like whether anyone really wants their browser making certain privacy decisions for them at all. He’s filled the W3C’s forums with concerns about its underlying procedures, sometimes a dozen at a time, and has called upon the W3C’s leadership to more clearly articulate the values for which the organization stands….(More)”.