Article by Zhen Yang: “Whether on the web or the app, the home page of The New York Times is a crucial gateway, setting the stage for readers’ experiences and guiding them to the most important news of the day. The Times publishes over 250 stories daily, far more than the 50 to 60 stories that can be featured on the home page at a given time. Traditionally, editors have manually selected and programmed which stories appear, when and where, multiple times daily. This manual process presents challenges:
- How can we provide readers a relevant, useful, and fresh experience each time they visit the home page?
- How can we make our editorial curation process more efficient and scalable?
- How do we maximize the reach of each story and expose more stories to our readers?
To address these challenges, the Times has been actively developing and testing editorially driven algorithms to assist in curating home page content. These algorithms are editorially driven in that a human editor’s judgment or input is incorporated into every aspect of the algorithm — including deciding where on the home page the stories are placed, informing the rankings, and potentially influencing and overriding algorithmic outputs when necessary. From the get-go, we’ve designed algorithmic programming to elevate human curation, not to replace it…
The Times began using algorithms for content recommendations in 2011 but only recently started applying them to home page modules. For years, we only had one algorithmically-powered module, “Smarter Living,” on the home page, and later, “Popular in The Times.” Both were positioned relatively low on the page.
Three years ago, the formation of a cross-functional team — including newsroom editors, product managers, data scientists, data analysts, and engineers — brought the momentum needed to advance our responsible use of algorithms. Today, nearly half of the home page is programmed with assistance from algorithms that help promote news, features, and sub-brand content, such as The Athletic and Wirecutter. Some of these modules, such as the features module located at the top right of the home page on the web version, are in highly visible locations. During major news moments, editors can also deploy algorithmic modules to display additional coverage to complement a main module of stories near the top of the page. (The topmost news package of Figure 1 is an example of this in action.)…(More)”
