Is making stories touchable the next big thing for journalism?

at Gigaom: “The best way to explain fracking is to let people do it, believes former LA Times reporter David Sarno, which is why he started to build interactive storytelling experiences based on game design tools….
It seems like a simple enough concept: We experience storytelling through our senses. So the more senses you add to an experience, the more immersive it can be — a concept that’s the root of Lighthaus, a new start-up founded by former journalist David Sarno.
Sarno spent eight years reporting on technology for the Los Angeles Times, but thanks to a Stanford fellowship, is now focusing on a new venture that applies game design principles to create touchable interactive graphics — graphics which can help bring important stories to life.

As demoed above, Sarno and a team of artists and designers have built an interactive experience illustrating the realities of fracking — a “touchable story” created, Sarno says, “in less than a month for a few thousand dollars.” The goal, Sarno told me in a Skype interview, is to get faster and cheaper.
While relatively new, Lighthaus already has a few clients: One is the Stanford Medicine magazine — Sarno is designing a guide to the condition placenta accreta as part of an issue focusing on childbirth.”