The EU is launching a market for personal data. Here’s what that means for privacy.

Curated on Posted on by Stefaan Verhulst

Anna Artyushina at MIT Tech Review: “The European Union has long been a trendsetter in privacy regulation. Its General Data Protection Regulation (GDPR) and stringent antitrust laws have inspired new legislation around the world. For decades, the EU has codified protections on personal data and fought against what it viewed as commercial exploitation of private information, proudly positioning its regulations in contrast to the light-touch privacy policies in the United States.

The new European data governance strategy (pdf) takes a fundamentally different approach. With it, the EU will become an active player in facilitating the use and monetization of its citizens’ personal data. Unveiled by the European Commission in February 2020, the strategy outlines policy measures and investments to be rolled out in the next five years.

This new strategy represents a radical shift in the EU’s focus, from protecting individual privacy to promoting data sharing as a civic duty. Specifically, it will create a pan-European market for personal data through a mechanism called a data trust. A data trust is a steward that manages people’s data on their behalf and has fiduciary duties toward its clients.

The EU’s new plan considers personal data to be a key asset for Europe. However, this approach raises some questions. First, the EU’s intent to profit from the personal data it collects puts European governments in a weak position to regulate the industry. Second, the improper use of data trusts can actually deprive citizens of their rights to their own data.

The Trusts Project, the first initiative put forth by the new EU policies, will be implemented by 2022. With a €7 million budget, it will set up a pan-European pool of personal and nonpersonal information that should become a one-stop shop for businesses and governments looking to access citizens’ information.

Global technology companies will not be allowed to store or move Europeans’ data. Instead, they will be required to access it via the trusts. Citizens will collect “data dividends,” which haven’t been clearly defined but could include monetary or nonmonetary payments from companies that use their personal data. With the EU’s roughly 500 million citizens poised to become data sources, the trusts will create the world’s largest data market.

For citizens, this means the data created by them and about them will be held in public servers and managed by data trusts. The European Commission envisions the trusts as a way to help European businesses and governments reuse and extract value from the massive amounts of data produced across the region, and to help European citizens benefit from their information. The project documentation, however, does not specify how individuals will be compensated.

Data trusts were first proposed by internet pioneer Sir Tim Berners Lee in 2018, and the concept has drawn considerable interest since then. Just like the trusts used to manage one’s property, data trusts may serve different purposes: they can be for-profit enterprises, or they can be set up for data storage and protection, or to work for a charitable cause.

IBM and Mastercard have built a data trust to manage the financial information of their European clients in Ireland; the UK and Canada have employed data trusts to stimulate the growth of the AI industries there; and recently, India announced plans to establish its own public data trust to spur the growth of technology companies.

The new EU project is modeled on Austria’s digital system, which keeps track of information produced by and about its citizens by assigning them unique identifiers and storing the data in public repositories.

Unfortunately, data trusts do not guarantee more transparency. The trust is governed by a charter created by the trust’s settlor, and its rules can be made to prioritize someone’s interests. The trust is run by a board of directors, which means a party that has more seats gains significant control.

The Trusts Project is bound to face some governance issues of its own. Public and private actors often do not see eye to eye when it comes to running critical infrastructure or managing valuable assets. Technology companies tend to favor policies that create opportunity for their own products and services. Caught in a conflict of interest, Europe may overlook the question of privacy….(More)”.

Humanocracy

Curated on Posted on by Stefaan Verhulst

Book by Gary Hamel and Michele Zanini: “In the age of upheaval, top-down power structures and rule-choked management systems are a liability. They crush creativity and stifle initiative. As leaders, employees, investors and citizens, we deserve better. We need organizations that are bold, entrepreneurial and as nimble as change itself. Hence this book.

In Humanocracy, Gary Hamel and Michele Zanini make a passionate, data-driven argument for excising bureaucracy and replacing it with something better. Drawing on more than a decade of research, and packed with practical examples, Humanocracy lays out a detailed blueprint for creating organizations that are as inspired and ingenious as the human beings inside them….(More).

Surprising Alternative Uses of IoT Data

Curated on Posted on by Stefaan Verhulst

Essay by Massimo Russo and Tian Feng: “With COVID-19, the press has been leaning on IoT data as leading indicators in a time of rapid change. The Wall Street Journal and New York Times have leveraged location data from companies like TomTom, INRIX, and Cuebiq to predict economic slowdown and lockdown effectiveness.¹ Increasingly we’re seeing use cases like these, of existing data being used for new purposes and to drive new insights.² Even before the crisis, IoT data was revealing surprising insights when used in novel ways. In 2018, fitness app Strava’s exercise “heatmap” shockingly revealed locations, internal maps, and patrol routes of US military bases abroad.³

The idea of alternative data is also trending in the financial sector. Defined in finance as data from non-traditional data sources such as satellites and sensors, financial alternative data has grown from a niche tool used by select hedge funds to an investment input for large institutional investors.⁴ The sector is forecasted to grow seven-fold from 2016 to 2020, with spending nearing $2 billion.⁵ And it’s easy to see why: alternative data linked to IoT sources are able to give investors a real time, scalable view into how businesses and markets are performing.

This phenomenon of repurposing IoT data collected for one purpose for use for another purpose will extend beyond crisis or financial applications and will be focus of this article. For the purpose of our discussion, we’ll define intended data use as ones that deliver the value directly associated with the IoT application. On the other hand, alternative data use as ones linked to insights and application using the data outside of the intent of the initial IoT application.⁶ Alternative data use is important because it is incremental value outside of the original application.

Why should we think about this today? Increasingly CTOs are pursuing IoT projects with a fixed application in mind. Whereas early in IoT maturity, companies were eager to pilot the technology, now the focus has rightly shifted to IoT use cases with tangible ROI. In this environment, how should companies think about external data sharing when potential use cases are distant, unknown, or not yet existent? How can companies balance the abstract value of future use cases with the tangible risk of data misuse?…(More)”.

EU Company Data: State of the Union 2020

Curated on Posted on by Stefaan Verhulst

Report by OpenCorporates: “… on access to company data in the EU. It’s completely revised, with more detail on the impact that the lack of access to this critical dataset has – on business, on innovation, on democracy, and society.

The results are still not great however:

  • Average score is low
    The average score across the EU in terms of access to company data is just 40 out of 100. This is better than the average score 8 years ago, which was just 23 out of 100, but still very low nevertheless.
  • Some major economies score badly
    Some of the EU’s major economies continue to score very badly indeed, with Germany, for example, scoring just 15/100, Italy 10/100, and Spain 0/100.
  • EU policies undermined
    The report identifies 15 areas where the lack of open company data frustrates, impedes or otherwise has a negative impact on EU policy.
  • Inequalities widened
    The report also identifies how inequalities are further widened by poor access to this critical dataset, and how the recovery from COVID-19 will be hampered by it too.

On the plus side, the report also identifies the EU Open Data & PSI Directive passed last year as potentially game changing – but only if it is implemented fully, and there are significant doubts whether this will happen….(More)”

How data privacy leader Apple found itself in a data ethics catastrophe

Curated on Posted on by Stefaan Verhulst

Article by Daniel Wu and Mike Loukides: “…Apple learned a critical lesson from this experience. User buy-in cannot end with compliance with rules. It requires ethics, constantly asking how to protect, fight for, and empower users, regardless of what the law says. These strategies contribute to perceptions of trust.

Trust has to be earned, is easily lost, and is difficult to regain….

In our more global, diverse, and rapidly- changing world, ethics may be embodied by the “platinum rule”: Do unto others as they would want done to them. One established field of ethics—bioethics—offers four principles that are related to the platinum rule: nonmaleficence, justice, autonomy, and beneficence.

For organizations that want to be guided by ethics, regardless of what the law says, these principles as essential tools for a purpose-driven mission: protecting (nonmaleficence), fighting for (justice), and empowering users and employees (autonomy and beneficence).

An ethics leader protects users and workers in its operations by using governance best practices. 

Before creating the product, it understands both the qualitative and quantitative contexts of key stakeholders, especially those who will be most impacted, identifying their needs and fears. When creating the product, it uses data protection by design, working with cross-functional roles like legal and privacy engineers to embed ethical principles into the lifecycle of the product and formalize data-sharing agreements. Before launching, it audits the product thoroughly and conducts scenario planning to understand potential ethical mishaps, such as perceived or real gender bias or human rights violations in its supply chain. After launching, its terms of service and collection methods are highly readable and enables even disaffected users to resolve issues delightfully.

Ethics leaders also fight for users and workers, who can be forgotten. These leaders may champion enforceable consumer protections in the first place, before a crisis erupts. With social movements, leaders fight powerful actors preying on vulnerable communities or the public at large—and critically examines and ameliorates its own participation in systemic violence. As a result, instead of last-minute heroic efforts to change compromised operations, it’s been iterating all along.

Finally, ethics leaders empower their users and workers. With diverse communities and employees, they co-create new products that help improve basic needs and enable more, including the vulnerable, to increase their autonomy and their economic mobility. These entrepreneurial efforts validate new revenue streams and relationships while incubating next-generation workers who self-govern and push the company’s mission forward. Employees voice their values and diversify their relationships. Alison Taylor, the Executive Director of Ethical Systems, argues that internal processes should “improve [workers’] reasoning and creativity, instead of short-circuiting them.” Enabling this is a culture of psychological safety and training to engage kindly with divergent ideas.

These purpose-led strategies boost employee performance and retention, drive deep customer loyalty, and carve legacies.

To be clear, Apple may be implementing at least some of these strategies already—but perhaps not uniformly or transparently. For instance, Apple has implemented some provisions of the European Union’s General Data Protection Regulation for all US residents—not just EU and CA residents—including the ability to access and edit data. This expensive move, which goes beyond strict legal requirements, was implemented even without public pressure.

But ethics strategies have major limitations leaders must address

As demonstrated by the waves of ethical “principles” released by Fortune 500 companies and commissions, ethics programs can be murky, dominated by a white, male, and Western interpretation.

Furthermore, focusing purely on ethics gives companies an easy way to “free ride” off social goodwill, but ultimately stay unaccountable, given the lack of external oversight over ethics programs. When companies substitute unaccountable data ethics principles for thoughtful engagement with the enforceable data regulation principles, users will be harmed.

Long-term, without the ability to wave a $100 million fine with clear-cut requirements and lawyers trained to advocate for them internally, ethics leaders may face barriers to buy-in. Unlike their sales, marketing, or compliance counterparts, ethics programs do not directly add revenue or reduce costs. In recessions, these “soft” programs may be the first on the chopping block.

As a result of these factors, we will likely see a surge in ethics-washing: well-intentioned companies that talk ethics, but don’t walk it. More will view these efforts as PR-driven ethics stunts, which don’t deeply engage with actual ethical issues. If harmful business models do not change, ethics leaders will be fighting a losing battle….(More)”.

Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing

Curated on Posted on by Stefaan Verhulst

Book by Ron Kohavi, Diane Tang, and Ya Xu: “Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions.

Learn how to use the scientific method to evaluate hypotheses using controlled experiments Define key metrics and ideally an Overall Evaluation Criterion Test for trustworthiness of the results and alert experimenters to violated assumptions. Build a scalable platform that lowers the marginal cost of experiments close to zero. Avoid pitfalls like carryover effects and Twyman’s law. Understand how statistical issues play out in practice….(More)”.

Corporate Capitalism's Use of Openness: Profit for Free?

Curated on Posted on by Stefaan Verhulst

Book by Arwid Lund and Mariano Zukerfeld: “This book tackles the concept of openness (as in open source software, open access and free culture), from a critical political economy perspective to consider its encroachment by capitalist corporations, but also how it advances radical alternatives to cognitive capitalism.

Drawing on four case studies, Corporate Capitalism’s Use of Openness will add to discussion on open source software, open access content platforms, open access publishing, and open university courses. These otherwise disparate cases share two fundamental features: informational capitalist corporations base their successful business models on unpaid productive activities, play, attention, knowledge and labour, and do so crucially by resorting to ideological uses of concepts such as “openness”, “communities” and “sharing”.

The authors present potential solutions and alternative regulations to counter these exploitative and alienating business models, and to foster digital knowledge commons, ranging from co-ops and commons-based peer production to state agencies’ platforms. Their research and findings will appeal to students, academics and activists around the world in fields such as sociology, economy, media and communication, library and information science, political sciences and technology studies….(More)”.

Tesco Grocery 1.0, a large-scale dataset of grocery purchases in London

Curated on Posted on by Stefaan Verhulst

Paper by Luca Maria Aiello, Daniele Quercia, Rossano Schifanella & Lucia Del Prete: “We present the Tesco Grocery 1.0 dataset: a record of 420 M food items purchased by 1.6 M fidelity card owners who shopped at the 411 Tesco stores in Greater London over the course of the entire year of 2015, aggregated at the level of census areas to preserve anonymity. For each area, we report the number of transactions and nutritional properties of the typical food item bought including the average caloric intake and the composition of nutrients.

The set of global trade international numbers (barcodes) for each food type is also included. To establish data validity we: i) compare food purchase volumes to population from census to assess representativeness, and ii) match nutrient and energy intake to official statistics of food-related illnesses to appraise the extent to which the dataset is ecologically valid. Given its unprecedented scale and geographic granularity, the data can be used to link food purchases to a number of geographically-salient indicators, which enables studies on health outcomes, cultural aspects, and economic factors….(More)”.

Who will benefit most from the data economy?

Curated on Posted on by Stefaan Verhulst

Special Report by The Economist: “The data economy is a work in progress. Its economics still have to be worked out; its infrastructure and its businesses need to be fully built; geopolitical arrangements must be found. But there is one final major tension: between the wealth the data economy will create and how it will be distributed. The data economy—or the “second economy”, as Brian Arthur of the Santa Fe Institute terms it—will make the world a more productive place no matter what, he predicts. But who gets what and how is less clear. “We will move from an economy where the main challenge is to produce more and more efficiently,” says Mr Arthur, “to one where distribution of the wealth produced becomes the biggest issue.”

The data economy as it exists today is already very unequal. It is dominated by a few big platforms. In the most recent quarter, Amazon, Apple, Alphabet, Microsoft and Facebook made a combined profit of $55bn, more than the next five most valuable American tech firms over the past 12 months. This corporate inequality is largely the result of network effects—economic forces that mean size begets size. A firm that can collect a lot of data, for instance, can make better use of artificial intelligence and attract more users, who in turn supply more data. Such firms can also recruit the best data scientists and have the cash to buy the best ai startups.

It is also becoming clear that, as the data economy expands, these sorts of dynamics will increasingly apply to non-tech companies and even countries. In many sectors, the race to become a dominant data platform is on. This is the mission of Compass, a startup, in residential property. It is one goal of Tesla in self-driving cars. And Apple and Google hope to repeat the trick in health care. As for countries, America and China account for 90% of the market capitalisation of the world’s 70 largest platforms (see chart), Africa and Latin America for just 1%. Economies on both continents risk “becoming mere providers of raw data…while having to pay for the digital intelligence produced,” the United Nations Conference on Trade and Development recently warned.

Yet it is the skewed distribution of income between capital and labour that may turn out to be the most pressing problem of the data economy. As it grows, more labour will migrate into the mirror worlds, just as other economic activity will. It is not only that people will do more digitally, but they will perform actual “data work”: generating the digital information needed to train and improve ai services. This can mean simply moving about online and providing feedback, as most people already do. But it will increasingly include more active tasks, such as labelling pictures, driving data-gathering vehicles and perhaps, one day, putting one’s digital twin through its paces. This is the reason why some say ai should actually be called “collective intelligence”: it takes in a lot of human input—something big tech firms hate to admit….(More)”.

Nudge Theory and Decision Making: Enabling People to Make Better Choices

Curated on Posted on by Stefaan Verhulst

Chapter by Vikramsinh Amarsinh Patil: “This chapter examines the theoretical underpinnings of nudge theory and makes a case for incorporating nudging into the decision-making process in corporate contexts. Nudging and more broadly behavioural economics have become buzzwords on account of the seminal work that has been done by economists and highly publicized interventions employed by governments to support national priorities. Firms are not to be left behind, however. What follows is extensive documentation of such firms that have successfully employed nudging techniques. The examples are segmented by the nudge recipient, namely – managers, employees, and consumers. Firms can guide managers to become better leaders, employees to become more productive, and consumers to stay loyal. However, nudging is not without its pitfalls. It can be used towards nefarious ends and be notoriously difficult to implement and execute. Therefore, nudges should be rigorously tested via experimentation and should be ethically sound….(More)”.