How to Do Social Science Without Data


Neil Gross in the New York Times: With the death last month of the sociologist Zygmunt Bauman at age 91, the intellectual world lost a thinker of rare insight and range. Because his style of work was radically different from that of most social scientists in the United States today, his passing is an occasion to consider what might be gained if more members of our profession were to follow his example….

Weber saw bureaucracies as powerful, but dispiritingly impersonal. Mr. Bauman amended this: Bureaucracy can be inhuman. Bureaucratic structures had deadened the moral sense of ordinary German soldiers, he contended, which made the Holocaust possible. They could tell themselves they were just doing their job and following orders.

Later, Mr. Bauman turned his scholarly attention to the postwar and late-20th-century worlds, where the nature and role of all-encompassing institutions were again his focal point. Craving stability after the war, he argued, people had set up such institutions to direct their lives — more benign versions of Weber’s bureaucracy. You could go to work for a company at a young age and know that it would be a sheltering umbrella for you until you retired. Governments kept the peace and helped those who couldn’t help themselves. Marriages were formed through community ties and were expected to last.

But by the end of the century, under pressure from various sources, those institutions were withering. Economically, global trade had expanded, while in Europe and North America manufacturing went into decline; job security vanished. Politically, too, changes were afoot: The Cold War drew to an end, Europe integrated and politicians trimmed back the welfare state. Culturally, consumerism seemed to pervade everything. Mr. Bauman noted major shifts in love and intimacy as well, including a growing belief in the contingency of marriage and — eventually — the popularity of online dating.

In Mr. Bauman’s view, it all connected. He argued we were witnessing a transition from the “solid modernity” of the mid-20th century to the “liquid modernity” of today. Life had become freer, more fluid and a lot more risky. In principle, contemporary workers could change jobs whenever they got bored. They could relocate abroad or reinvent themselves through shopping. They could find new sexual partners with the push of a button. But there was little continuity.

Mr. Bauman considered the implications. Some thrived in this new atmosphere; the institutions and norms previously in place could be stultifying, oppressive. But could a transient work force come together to fight for a more equitable distribution of resources? Could shopping-obsessed consumers return to the task of being responsible, engaged citizens? Could intimate partners motivated by short-term desire ever learn the value of commitment?…(More)”

Beyond prediction: Using big data for policy problems


Susan Athey at Science: “Machine-learning prediction methods have been extremely productive in applications ranging from medicine to allocating fire and health inspectors in cities. However, there are a number of gaps between making a prediction and making a decision, and underlying assumptions need to be understood in order to optimize data-driven decision-making…(More)”

Crowdsourcing to Be the Future for Medical Research


PCORI: “Crowdsourcing isn’t just a quick way to get things done on the Internet. When used right, it can accelerate medical research and improve global cardiovascular health, according to a new best-practices “playbook” released by the American Heart Association (AHA) and the Patient-Centered Outcomes Research Institute (PCORI).

“The benefits of crowdsourcing are substantial,” said Rose Marie Robertson, MD, Chief Science Officer of the AHA, who took part in writing the guide. “You can get information from new perspectives and highly innovative ideas that might well not have occurred to you.”

Crowdsourcing Medical Research Priorities: A Guide for Funding Agencies is the work of Precision Medicine Advances using Nationally Crowdsourced Comparative Effectiveness Research (PRANCCER), a joint initiative launched in 2015 by the AHA and PCORI.

“Acknowledging the power of open, multidisciplinary research to drive medical progress, AHA and PCORI turned to the rapidly evolving methodology of crowdsourcing to find out what patients, clinicians, and researchers consider the most urgent priorities in cardiovascular medicine and to shape the direction and design of research targeting those priorities,” according to the guide.

“Engaging patients and other healthcare decision makers in identifying research needs and guiding studies is a hallmark of our patient-centered approach to research, and crowdsourcing offers great potential to catalyze such engagement,” said PCORI Executive Director Joe V. Selby, MD. “We hope the input we’ve received will help us develop new research funding opportunities that will lead to improved care for people with cardiovascular conditions.”

The playbook offers more than a dozen recommendations on the ins and outs of medical crowdsourcing. It stresses the need to have crystal clear objectives and questions, whether you’re dealing with patients, researchers, or clinicians. … (More)”

Mass Observation: The amazing 80-year experiment to record our daily lives


William Cook at BBC Arts: “Eighty years ago, on 30th January 1937, the New Statesman published a letter which launched the largest (and strangest) writers’ group in British literary history.

An anthropologist called Tom Harrisson, a journalist called Charles Madge and a filmmaker called Humphrey Jennings wrote to the magazine asking for volunteers to take part in a new project called Mass Observation. Over a thousand readers responded, offering their services. Remarkably, this ‘scientific study of human social behaviour’ is still going strong today.

Mass Observation was the product of a growing interest in the social sciences, and a growing belief that the mass media wasn’t accurately reflecting the lives of so-called ordinary people. Instead of entrusting news gathering to jobbing journalists, who were under pressure to provide the stories their editors and proprietors wanted, Mass Observation recruited a secret army of amateur reporters, to track the habits and opinions of ‘the man in the street.’

Ironically, the three founders of this egalitarian movement were all extremely well-to-do. They’d all been to public schools and Oxbridge, but this was the ‘Age of Anxiety’, when capitalism was in chaos and dangerous demagogues were on the rise (plus ça change…).

For these idealistic public schoolboys, socialism was the answer, and Mass Observation was the future. By finding out what ‘ordinary’ folk were really doing, and really thinking, they would forge a new society, more attuned to the needs of the common man.

Mass Observation selected 500 citizen journalists, and gave them regular ‘directives’ to report back on virtually every aspect of their daily lives. They were guaranteed anonymity, which gave them enormous freedom. People opened up about themselves (and their peers) to an unprecedented degree.

Even though they were all unpaid, correspondents devoted a great deal of time to this endeavour – writing at great length, in great detail, over many years. As well as its academic value, Mass Observation proved that autobiography is not the sole preserve of the professional writer. For all of us, the urge to record and reflect upon our lives is a basic human need.

The Second World War was the perfect forum for this vast collective enterprise. Mass Observation became a national diary of life on the home front. For historians, the value of such uncensored revelations is enormous. These intimate accounts of air raids and rationing are far more revealing and evocative than the jolly state-sanctioned reportage of the war years.

After the war, Mass Observation became more commercial, supplying data for market research, and during the 1960s this extraordinary experiment gradually wound down. It was rescued from extinction by the historian Asa Briggs….

The founders of Mass Observation were horrified by what they called “the revival of racial superstition.” Hitler, Franco and Mussolini were in the forefront of their minds. “We are all in danger of extinction from such outbursts of atavism,” they wrote, in 1937. “We look to science to help us, only to find that science is too busy forging new weapons of mass destruction.”

For its founders, Mass Observation was a new science which would build a better future. For its countless correspondents, however, it became something more than that – not merely a social science, but a communal work of art….(More)”.

Using data and design to support people to stay in work


 at Civil Service Quarterly: “…Data and digital are fairly understandable concepts in policy-making. But design? Why is it one of the three Ds?

Policy Lab believes that design approaches are particularly suited to complex issues that have multiple causes and for which there is no one, simple answer. Design encourages people to think about the user’s needs (not just the organisation’s needs), brings in different perspectives to innovate new ideas, and then prototypes (mocks them up and tries them out) to iteratively improve ideas until they find one that can be scaled up.

Composite graph and segmentation analysis collection
Segmentation analysis of those who reported being on health-related benefits in the Understanding Society survey

Policy Lab also recognises that data alone cannot solve policy problems, and has been experimenting with how to combine numerical and more human practices. Data can explain what is happening, while design research methods – such as ethnography, observing people’s behaviours – can explain why things are happening. Data can be used to automate and tailor public services; while design means frontline delivery staff and citizens will actually know about and use them. Data-rich evidence is highly valued by policy-makers; and design can make it understandable and accessible to a wider group of people, opening up policy-making in the process.

The Lab is also experimenting with new data methods.

Data science can be used to look at complex, unstructured data (social media data, for example), in real time. Digital data, such as social media data or internet searches, can reveal how people behave (rather than how they say they behave). It can also look at huge amounts of data far quicker than humans, and find unexpected patterns hidden in the data. Powerful computers can identify trends from historical data and use these to predict what might happen in the future.

Supporting people in work project

The project took a DDD approach to generating insight and then creating ideas. The team (including the data science organisation Mastodon C and design agency Uscreates) used data science techniques together with ethnography to create a rich picture about what was happening. Then it used design methods to create ideas for digital services with the user in mind, and these were prototyped and tested with users.

The data science confirmed many of the known risk factors, but also revealed some new insights. It told us what was happening at scale, and the ethnography explained why.

  • The data science showed that people were more likely to go onto sickness benefits if they had been in the job a shorter time. The ethnography explained that the relationship with the line manager and a sense of loyalty were key factors in whether someone stayed in work or went onto benefits.
  • The data science showed that women with clinical depression were less likely to go onto sickness benefits than men with the same condition. The ethnography revealed how this played out in real life:
    • For example, Ella [not her real name], a teacher from London who had been battling with depression at work for a long time but felt unable to go to her boss about it. She said she was “relieved” when she got cancer, because she could talk to her boss about a physical condition and got time off to deal with both illnesses.
  • The data science also allowed the segmentation of groups of people who said they were on health-related benefits. Firstly, the clustering revealed that two groups had average health ratings, indicating that other non-health-related issues might be driving this. Secondly, it showed that these two groups were very different (one older group of men with previously high pay and working hours; the other of much younger men with previously low pay and working hours). The conclusion was that their motivations and needs to stay in work – and policy interventions – would be different.
  • The ethnography highlighted other issues that were not captured in the data but would be important in designing solutions, such as: a lack of shared information across the system; the need of the general practitioner (GP) to refer patients to other non-health services as well as providing a fit note; and the importance of coaching, confidence-building and planning….(More)”

GSK and MIT Flumoji app tracks influenza outbreaks with crowdsourcing


Beth Snyder Bulik at FiercePharma: “It’s like Waze for the flu. A new GlaxoSmithKline-sponsored app called Flumoji uses crowdsourced data to track influenza movement in real time.

Developed with MIT’s Connection Science, the Flumoji app gathers data passively and identifies fluctuations in users’ activity and social interactions to try to identify when a person gets the flu. The activity data is combined with traditional flu tracking data from the Centers for Disease Control to help determine outbreaks. The Flumoji study runs through April, when it will be taken down from the Android app store and no more data will be collected from users.

To make the app more engaging for users, Flumoji uses emojis to help users identify how they’re feeling. If it’s a flu day, symptom faces with thermometers, runny noses and coughs can be chosen, while on other days, users can show how they’re feeling with more traditional mood emojis.

The app has been installed on 500-1,000 Android phones, according to Google Play data.

“Mobile phones are a widely available and efficient way to monitor patient health. GSK has been using them in its studies to monitor activity and vital signs in study patients, and collect patient feedback to improve decision making in the development of new medicines. Tracking the flu is just the latest test of this technology,” Mary Anne Rhyne, a GSK director of external communications for R&D in the U.S., told FiercePharma in an email interview…(More)”

Quantifying scenic areas using crowdsourced data


Chanuki Illushka Seresinhe, Helen Susannah Moat and Tobias Preis in Environment and Planning B: Urban Analytics and City Science: “For centuries, philosophers, policy-makers and urban planners have debated whether aesthetically pleasing surroundings can improve our wellbeing. To date, quantifying how scenic an area is has proved challenging, due to the difficulty of gathering large-scale measurements of scenicness. In this study we ask whether images uploaded to the website Flickr, combined with crowdsourced geographic data from OpenStreetMap, can help us estimate how scenic people consider an area to be. We validate our findings using crowdsourced data from Scenic-Or-Not, a website where users rate the scenicness of photos from all around Great Britain. We find that models including crowdsourced data from Flickr and OpenStreetMap can generate more accurate estimates of scenicness than models that consider only basic census measurements such as population density or whether an area is urban or rural. Our results provide evidence that by exploiting the vast quantity of data generated on the Internet, scientists and policy-makers may be able to develop a better understanding of people’s subjective experience of the environment in which they live….(More)”

Conceptualizing Big Social Data


Ekaterina Olshannikova, Thomas OlssonJukka Huhtamäki and Hannu Kärkkäinen in the Journal of Big Data: “The popularity of social media and computer-mediated communication has resulted in high-volume and highly semantic data about digital social interactions. This constantly accumulating data has been termed as Big Social Data or Social Big Data, and various visions about how to utilize that have been presented. However, as relatively new concepts, there are no solid and commonly agreed definitions of them. We argue that the emerging research field around these concepts would benefit from understanding about the very substance of the concept and the different viewpoints to it. With our review of earlier research, we highlight various perspectives to this multi-disciplinary field and point out conceptual gaps, the diversity of perspectives and lack of consensus in what Big Social Data means. Based on detailed analysis of related work and earlier conceptualizations, we propose a synthesized definition of the term, as well as outline the types of data that Big Social Data covers. With this, we aim to foster future research activities around this intriguing, yet untapped type of Big Data

https://static-content.springer.com/image/art%3A10.1186%2Fs40537-017-0063-x/MediaObjects/40537_2017_63_Fig1_HTML.gif

Conceptual map of various BSD/SBD interpretations in the related literature. This illustration depicts four main domains, which were studied by different researchers from various perspectives and intersections of science field/data types….(More)”.

 

 

The science of society: From credible social science to better social policies


Nancy Cartwright and Julian Reiss at LSE Blog: “Society invests a great deal of money in social science research. Surely the expectation is that some of it will be useful not only for understanding ourselves and the societies we live in but also for changing them? This is certainly the hope of the very active evidence-based policy and practice movement, which is heavily endorsed in the UK both by the last Labour Government and by the current Coalition Government. But we still do not know how to use the results of social science in order to improve society. This has to change, and soon.

Last year the UK launched an extensive – and expensive – new What Works Network that, as the Government press release describes, consists of “two existing centres of excellence – the National Institute for Health and Clinical Excellence (NICE) and the Educational Endowment Foundation – plus four new independent institutions responsible for gathering, assessing and sharing the most robust evidence to inform policy and service delivery in tackling crime, promoting active and independent ageing, effective early intervention, and fostering local economic growth”.

This is an exciting and promising initiative. But it faces a series challenge: we remain unable to build real social policies based on the results of social science or to predict reliably what the outcomes of these policies will actually be. This contrasts with our understanding of how to establish the results in the first place.There we have a handle on the problem. We have a reasonable understanding of what kinds of methods are good for establishing what kinds of results and with what (at least rough) degrees of certainty.

There are methods – well thought through – that social scientists learn in the course of their training for constructing a questionnaire, running a randomised controlled trial, conducting an ethnographic study, looking for patterns in large data sets. There is nothing comparably explicit and well thought through about how to use social science knowledge to help predict what will happen when we implement a proposed policy in real, complex situations. Nor is there anything to help us estimate and balance the effectiveness, the evidence, the chances of success, the costs, the benefits, the winners and losers, and the social, moral, political and cultural acceptability of the policy.

To see why this is so difficult think of an analogy: not building social policies but building material technologies. We do not just read off instructions for building a laser – which may ultimately be used to operate on your eyes – from knowledge of basic science. Rather, we piece together a detailed model using heterogeneous knowledge from a mix of physics theories, from various branches of engineering, from experience of how specific materials behave, from the results of trial-and-error, etc. By analogy, building a successful social policy equally requires a mix of heterogeneous kinds of knowledge from radically different sources. Sometimes we are successful at doing this and some experts are very good at it in their own specific areas of expertise. But in both cases – both for material technology and for social technology – there is no well thought through, defensible guidance on how to do it: what are better and worse ways to proceed, what tools and information might be needed, and how to go about getting these. This is true whether we look for general advice that might be helpful across subject areas or advice geared to specific areas or specific kinds of problems. Though we indulge in social technology – indeed we can hardly avoid it – and are convinced that better social science will make for better policies, we do not know how to turn that conviction into a reality.

This presents a real challenge to the hopes for evidence-based policy….(More)”

Citizen Science in the Digital Age: Rhetoric, Science, and Public Engagement


Book by James Wynn: “…highlights scientific studies grounded in publicly gathered data and probes the rhetoric these studies employ. Many of these endeavors, such as the widely used SETI@home project, simply draw on the processing power of participants’ home computers; others, like the protein-folding game FoldIt, ask users to take a more active role in solving scientific problems. In Citizen Science in the Digital Age: Rhetoric, Science, and Public Engagement, Wynn analyzes the discourse that enables these scientific ventures, as well as the difficulties that arise in communication between scientists and lay people and the potential for misuse of publicly gathered data.

Wynn puzzles out the intricacies of these exciting new research developments by focusing on various case studies. He explores the Safecast project, which originated from crowd-sourced mapping for Fukushima radiation dispersal, arguing that evolving technologies enable public volunteers to make concrete, sound, science-based arguments. Additionally, he considers the potential use of citizen science as a method of increasing the public’s identification with the scientific community, and contemplates how more collaborative rhetoric might deepen these opportunities for interaction and alignment. Furthermore, he examines ways in which the lived experience of volunteers may be integrated with expert scientific knowledge, and also how this same personal involvement can be used to further policy agendas.

Precious few texts explore the intersection of rhetoric, science, and the Internet. Citizen Science in the Digital Age fills this gap, offering a clear, intelligent overview of the topic intended for rhetoric and communication scholars as well as practitioners and administrators in a number of science-based disciplines. With the expanded availability of once inaccessible technologies and computing power to laypeople, the practice of citizen science will only continue to grow. This study offers insight into how—given prudent application and the clear articulation of common goals—citizen science might strengthen the relationships between scientists and laypeople….(More)”