Mathew Ingram at GigaOm: “One of the most powerful trends in media over the past year is the crowdsourced verification of news, whether it’s the work of a blogger like Brown Moses or former NPR journalist Andy Carvin. Two other interesting efforts in this area are the “open newsroom” approach taken by Storyful — which specializes in verifying social-media reports for mainstream news entities — and a Reddit forum devoted to crowdsourcing news coverage of the civil war in Syria.
Storyful journalist Joe Galvin recently looked at some of the incidents that the company has helped either debunk or verify over the past year — including a fake tweet from the official account of the Associated Press about explosions at the White House (which sent the Dow Jones index plummeting before it was corrected), a claim from Russian authorities that a chemical attack in Syria had been pre-meditated, and a report from investigative journalist Seymour Hersh about the same attack that questioned whether the government had been involved….
Reddit, meanwhile, has been conducting some “open newsroom”-style experiments of its own around a number of news events, including the Syrian civil war. The site has come under fire in the past for some of those efforts — including the attempt to identify the bombers in the Boston bombings case, which went badly awry — but the Syrian thread in particular is a good example of how a smart aggregator can make sense of an ongoing news event. In a recent post at a site called Dissected News, one of the moderators behind the /r/SyrianCivilWar sub-Reddit — a 22-year-old law student named Christopher Kingdon (or “uptodatepronto” as he is known on the site) — wrote about his experiences with the forum, which is trying to be a broadly objective source for breaking news and information about the conflict….
Some of what the moderators do in the forum is similar to the kind of verification that Storyful or the BBC’s “user-generated content desk” do — checking photos and video for obvious signs of fakery and hoaxes. But Kingdon also describes how much effort his team of volunteers puts into ensuring that the sub-Reddit doesn’t degenerate into trolling or flame-wars. Strict rules are enforced “to prevent personal attacks, offensive and violent language and racism” and the moderators favor posts that “utilize sources, background information and a dash of common sense.”
Ten thoughts for the future
The Economist: “CASSANDRA has decided to revisit her fellow forecasters Thomas Malnight and Tracey Keys to find out what their predictions are for 2014. Once again they have produced a collection of trends for the year ahead, in their “Global Trends Report”.
The possibilities of mind control seem alarming ( point 6) as do the implications of growing income inequality (point 10). Cassandra also hopes that “unemployability” and “unemployerability”, as discussed in point 9, are contested next year (on both linguistic and social fronts).
Nevertheless, the forecasts make for intriguing reading and highlights appear below.
1. From social everything to being smart socially
Social technologies are everywhere, but these vast repositories of digital “stuff” bury the exceptional among the unimportant. It’s time to get socially smart. Users are moving to niche networks to bring back the community feel and intelligence to social interactions. Businesses need to get smarter about extracting and delivering value from big data including challenging business models. For social networks, mobile is the great leveller. Competition for attention with other apps will intensify the battle to own key assets from identity to news sharing, demanding radical reinvention.
2. Information security: The genie is out of the bottle
Thought your information was safe? Think again. The information security genie is out of the bottle as cyber-surveillance and data mining by public and private organizations increases – and don’t forget criminal networks and whistleblowers. It will be increasingly hard to tell friend from foe in cyberspace as networks build artificial intelligence to decipher your emotions and smart cities track your every move. Big brother is here: Protecting identity, information and societies will be a priority for all.
3. Who needs shops anyway?
Retailers are facing a digitally driven perfect storm. Connectivity, rising consumer influence, time scarcity, mobile payments, and the internet of things, are changing where, when and how we shop – if smart machines have not already done the job. Add the sharing economy, driven by younger generations where experience and sustainable consumption are more important than ownership, and traditional retail models break down. The future of shops will be increasingly defined by experiential spaces offering personalized service, integrated online and offline value propositions, and pop-up stores to satisfy demands for immediacy and surprise.
4. Redistributing the industrial revolution
Complex, global value chains are being redistributed by new technologies, labour market shifts and connectivity. Small-scale manufacturing, including 3D and soon 4D printing, and shifting production economics are moving production closer to markets and enabling mass customization – not just by companies but by the tech-enabled maker movement which is going mainstream. Rising labour costs in developing markets, high unemployment in developed markets, global access to online talent and knowledge, plus advances in robotics mean reshoring of production to developed markets will increase. Mobility, flexibility and networks will define the future industrial landscape.
5. Hubonomics: The new face of globalization
As production and consumption become more distributed, hubs will characterize the next wave of “globalization.” They will specialize to support the needs of growing regional trade, emerging city states, on-line communities of choice, and the next generation of flexible workers and entrepreneurs. Underpinning these hubs will be global knowledge networks and new business and governance models based on hubonomics™, that leverage global assets and hub strengths to deliver local value.
6. Sci-Fi is here: Making the impossible possible
Cross-disciplinary approaches and visionary entrepreneurs are driving scientific breakthroughs that could change not just our lives and work but our bodies and intelligence. Labs worldwide are opening up the vast possibilities of mind control and artificial intelligence, shape-shifting materials and self-organizing nanobots, cyborgs and enhanced humans, space exploration, and high-speed, intelligent transportation. Expect great debate around the ethics, financing, and distribution of public and private benefits of these advances – and the challenge of translating breakthroughs into replicable benefits.
7. Growing pains: Transforming markets and generations
The BRICS are succumbing to Newton’s law of gravitation: Brazil’s lost it, India’s losing it, China’s paying the price for growth, Russia’s failing to make a superpower come-back, and South Africa’s economy is in disarray. In other developing markets currencies have tumbled, Arab Spring governments are still in turmoil and social unrest is increasing along with the number of failing states. But the BRICS & Beyond growth engine is far from dead. Rather it is experiencing growing pains which demand significant shifts in governance, financial systems, education and economic policies to catch up. The likely transformers will be younger generations who aspire to greater freedom and quality of life than their parents.
8. Panic versus denial: The resource gap grows, the global risks rise – but who is listening?
The complex nexus of food, water, energy and climate change presents huge global economic, environmental and societal challenges – heating up the battle to access new resources from the Arctic to fracking. Risks are growing, even as multilateral action stalls. It’s a crisis of morals, governance, and above all marketing and media, pitting crisis deniers against those who recognize the threats but are communicating panic versus reasoned solutions. Expect more debate and calls for responsible capitalism – those that are listening will be taking action at multiple levels in society and business.
9. Fighting unemployability and unemployerability
Companies are desperate for talented workers – yet unemployment rates remain high. Polarization towards higher and lower skill levels is squeezing mid-level jobs, even as employers complain that education systems are not preparing students for the jobs of the future. Fighting unemployability is driving new government-business partnerships worldwide, and will remain a critical issue given massive youth unemployment. Employers must also focus on organizational unemployerability – not being able to attract and retain desired talent – as new generations demand exciting and meaningful work where they can make an impact. If they can’t find it, they will quickly move on or swell the growing ranks of young entrepreneurs.
10. Surviving in a bipolar world: From expecting consistency to embracing ambiguity
Life is not fair, nor is it predictable. Income inequality is growing. Intolerance and nationalism are rising but interdependence is the currency of a connected world. Pressure on leaders to deliver results today is intense but so too is the need for fundamental change to succeed in the long term. The contradictions of leadership and life are increasing faster than our ability to reconcile the often polarized perspectives and values each embodies. Increasingly, they are driving irrational acts of leadership (think the US debt ceiling), geopolitical, social and religious tensions, and individual acts of violence. Surviving in this world will demand stronger, responsible leadership comfortable with and capable of embracing ambiguity and uncertainty, as opposed to expecting consistency and predictability.”
Buenos Aires, A Pocket of Civic Innovation in Argentina
Rebecca Chao in TechPresident: “…In only a few years, the government, civil society and media in Buenos Aires have actively embraced open data. The Buenos Aires city government has been publishing data under a creative commons license and encouraging civic innovation through hackathons. NGOs have launched a number of tech-driven tools and Argentina’s second largest newspaper, La Nación, has published several hard-hitting data journalism projects. The result is a fledgling but flourishing open data culture in Buenos Aires, in a country that has not yet adopted a freedom of information law.
A Wikipedia for Open Government Data
In late August of this year, the Buenos Aires government declared a creative commons license for all of its digital content, which allows it be used for free, like Wikipedia content, with proper attribution. This applies to their new open data catalog that allows users to visualize the data, examine apps that have been created using the data and even includes a design lab for posting app ideas. Launched only in March, the government has already published fairly substantial data sets, including the salaries of city officials. The website also embodies the principals of openness in its design; it is built with open-source software and its code is available for reuse via GitHub.
“We were the first city in Argentina doing open government,” Rudi Borrmann tells techPresident over Skype. Borrmann is the Director of Buenos Aires’ Open Government Initiative. Previously, he was the social media editor at the city’s New Media Office but he also worked for many years in digital media…
While the civil society and media sectors have forged ahead in using open data, Borrmann tells techPresident that up in the ivory tower, openness to open data has been lagging. “Only technical schools are starting to create areas focused on working on open data,” he says.
In an interview with NYU’s govlab, Borrmann explained the significance of academia in using and pushing for more open data. “They have the means, the resources, the methodology to analyze…because in government you don’t have that time to analyze,” he said.
Another issue with open data is getting other branches of the government to modernize. Borrmann says that a lot of the Open Government’s work is done behind the scenes. “In general, you have very poor IT infrastructure all over Latin America” that interferes with the gathering and publishing of data, he says. “So in some cases it’s not about publishing or not publishing,” but about “having robust infrastructure for the information.”
It seems that the behind the scenes work is bearing some fruit. Just last week, on Dec. 6, the team behind the Buenos Aires open data website launched an impressive, interactive timeline, based on a similar timelapse map developed by a 2013 Knight-Mozilla Fellow, Noah Veltman. Against faded black and white photos depicting the subway from different decades over the last century, colorful pops of the Subterráneo lines emerge alongside factoids that go all the way back to 1910.”
Digital Passivity
Jaron Lanier in the New York Times: “I fear that 2013 will be remembered as a tragic and dark year in the digital universe, despite the fact that a lot of wonderful advances took place.
It was the year in which tablets became ubiquitous and advanced gadgets like 3-D printers and wearable interfaces emerged as pop phenomena; all great fun. Our gadgets have widened access to our world. We now regularly communicate with people we would not have been aware of before the networked age. We can find information about almost anything, any time.
But 2013 was also the year in which we became aware of the corner we’ve backed ourselves into. We learned — through the leaks of Edward J. Snowden, the former U.S. National Security Agency contractor, and the work of investigative journalists — how much our gadgets and our digital networks are being used to spy on us by ultra-powerful, remote organizations. We are being dissected more than we dissect.
I wish I could separate the two big trends of the year in computing — the cool gadgets and the revelations of digital spying — but I cannot.
Back at the dawn of personal computing, the idealistic notion that drove most of us was that computers were tools for leveraging human intelligence to ever-greater achievement and fulfillment. This was the idea that burned in the hearts of pioneers like Alan Kay, who a half-century ago was already drawing illustrations of how children would someday use tablets.
But tablets do something unforeseen: They enforce a new power structure. Unlike a personal computer, a tablet runs only programs and applications approved by a central commercial authority. You control the data you enter into a PC, while data entered into a tablet is often managed by someone else.
Steve Jobs, who oversaw the introduction of the spectacularly successful iPad at Apple, declared that personal computers were now ‘‘trucks’’ — tools for working-class guys in T-shirts and visors, but not for upwardly mobile cool people. The implication was that upscale consumers would prefer status and leisure to influence or self-determination.
I am not sure who is to blame for our digital passivity. Did we give up on ourselves too easily?
This would be bleak enough even without the concurrent rise of the surveillance economy. Not only have consumers prioritized flash and laziness over empowerment; we have also acquiesced to being spied on all the time.
The two trends are actually one. The only way to persuade people to voluntarily accept the loss of freedom is by making it look like a great bargain at first.
Consumers were offered free stuff (like search and social networking) in exchange for agreeing to be watched. Vast fortunes can be made by those who best use the personal data you voluntarily hand them. Instagram, introduced in 2010, had only 13 employees and no business plan when it was bought by Facebook less than two years later for $1 billion.
One can argue that network technology enhances democracy because it makes it possible, for example, to tweet your protests. But complaining is not yet success. Social media didn’t create jobs for young people in Cairo during the Arab Spring…”
Tech challenge develops algorithms to predict
SciDevNet: “Mathematical models that use existing socio-political data to predict mass atrocities could soon inform governments and NGOs on how and where to take preventative action.
The models emerged from one strand of the Tech Challenge for Atrocity Prevention, a competition run by the US Agency for International Development (USAID) and NGO Humanity United. The winners were announced last month (18 November) and will now work with the organiser to further develop and pilot their innovations.
The five winners from different countries who won between US$1,000 and US$12,000, were among nearly 100 entrants who developed algorithms to predict when and where mass atrocities are likely to happen.
Around 1.5 billion people live in countries affected by conflict, sometimes including atrocities such as genocides, mass rape and ethnic cleansing, according to the World Bank’s World Development Report 2011. Many of these countries are in the developing world.
The competition organisers hope the new algorithms could help governments and human rights organisations identify at-risk regions, potentially allowing them to intervene before mass atrocities happen.
The competition started from the premise that certain social and political measurements are linked to increased likelihood of atrocities. Yet because such factors interact in complex ways, organisations working to prevent atrocities lack a reliable method of predicting when and where they might happen next.
The algorithms use sociopolitical indicators and data on past atrocities as their inputs. The data was drawn from archives such as the Global Database of Events, Language and Tone, a data set that encodes more than 200 million globally newsworthy events, recording cultural information such as the people involved, their location and any religious connections.”
Link to the winners of the Model Challenge
Why This Company Is Crowdsourcing, Gamifying The World's Most Difficult Problems
FastCompany: “The biggest consultancy firms–the McKinseys and Janeses of the world–make many millions of dollars predicting the future and writing what-if reports for clients. This model is built on the idea that those companies know best–and that information and ideas should be handed down from on high.
But one consulting house, Wikistrat, is upending the model: Instead of using a stable of in-house analysts, the company crowdsources content and pays the crowd for its time. Wikistrat’s hundreds of analysts–primarily consultants, academics, journalists, and retired military personnel–are compensated for participating in what they call “crowdsourced simulations.” In other words, make money for brainstorming.
According to Joel Zamel, Wikistrat’s founder, approximately 850 experts in various fields rotate in and out of different simulations and project exercises for the company. While participating in a crowdsourced simulation, consultants are are paid a flat fee plus performance bonuses based on a gamification engine where experts compete to win extra cash. The company declined revealing what the fee scale is, but as of 2011 bonus money appears to be in the $10,000 range.
Zamel characterizes the company’s clients as a mix of government agencies worldwide and multinational corporations. The simulations are semi-anonymous for players; consultants don’t know who their paper is being written for or who the end consumer is, but clients know which of Wikistrat’s contestants are participating in the brainstorm exercise. Once an exercise is over, the discussions from the exercise are taken by full-time employees at Wikistrat and converted into proper reports for clients.
“We’ve developed a quite significant crowd network and a lot of functionality into the platform,” Zamel tells Fast Company. “It uses a gamification engine we created that incentivizes analysts by ranking them at different levels for the work they do on the platform. They are immediately rewarded through the engine, and we also track granular changes made in real time. This allows us to track analyst activity and encourages them to put time and energy into Wiki analysis.” Zamel says projects typically run between three and four weeks, with between 50 and 100 analysts working on a project for generally between five and 12 hours per week. Most of the analysts, he says, view this as a side income on top of their regular work at day jobs but some do much more: Zamel cited one PhD candidate in Australia working 70 hours a week on one project instead of 10 to 15 hours.
Much of Wikistrat’s output is related to current events. Although Zamel says the bulk of their reports are written for clients and not available for public consumption, Wikistrat does run frequent public simulations as a way of attracting publicity and recruiting talent for the organization. Their most recent crowdsourced project is called Myanmar Moving Forward and runs from November 25 to December 9. According to Wikistrat, they are asking their “Strategic community to map out Myanmar’s current political risk factor and possible futures (positive, negative, or mixed) for the new democracy in 2015. The simulation is designed to explore the current social, political, economic, and geopolitical threats to stability–i.e. its political risk–and to determine where the country is heading in terms of its social, political, economic, and geopolitical future.”…
Google Global Impact Award Expands Zooniverse
Press Release: “A $1.8 million Google Global Impact Award will enable Zooniverse, a nonprofit collaboration led by the Adler Planetarium and the University of Oxford, to make setting up a citizen science project as easy as starting a blog and could lead to thousands of innovative new projects around the world, accelerating the pace of scientific research.
The award supports the further development of the Zooniverse, the world’s leading ‘citizen science’ platform, which has already given more than 900,000 online volunteers the chance to contribute to science by taking part in activities including discovering planets, classifying plankton or searching through old ship’s logs for observations of interest to climate scientists. As part of the Global Impact Award, the Adler will receive $400,000 to support the Zooniverse platform.
With the Google Global Impact Award, Zooniverse will be able to rebuild their platform so that research groups with no web development expertise can build and launch their own citizen science projects.
“We are entering a new era of citizen science – this effort will enable prolific development of science projects in which hundreds of thousands of additional volunteers will be able to work alongside professional scientists to conduct important research – the potential for discovery is limitless,” said Michelle B. Larson, Ph.D., Adler Planetarium president and CEO. “The Adler is honored to join its fellow Zooniverse partner, the University of Oxford, as a Google Global Impact Award recipient.”
The Zooniverse – the world’s leading citizen science platform – is a global collaboration across several institutions that design and build citizen science projects. The Adler is a founding partner of the Zooniverse, which has already engaged more than 900,000 online volunteers as active scientists by discovering planets, mapping the surface of Mars and detecting solar flares. Adler-directed citizen science projects include: Galaxy Zoo (astronomy), Solar Stormwatch (solar physics), Moon Zoo (planetary science), Planet Hunters (exoplanets) and The Milky Way Project (star formation). The Zooniverse (zooniverse.org) also includes projects in environmental, biological and medical sciences. Google’s investment in the Adler and its Zooniverse partner, the University of Oxford, will further the global reach, making thousands of new projects possible.”
Map of Government Innovation Labs
New publication by Parsons DESIS Lab: “There is a growing perception that the state’s ability to provide various forms of public service can be enhanced through public-private partnerships, the use of new technologies, as well as various strategies for increased public participation. Such new approaches to provide better services for individuals and communities require breaking the established routines and traditional structures of government, and rethinking the opposition between government bureaucracies and community actors. The good news is that new kinds of collaboration are emerging. Such partnerships are characterized by horizontal practices such as co-governance, co-design, or co-production where citizens, experts, and governments work closely, together, to provide better public services. In the United States and across the world we can observe efforts to promote radical innovations in the public sector followed by the creation of different types of “authorizing environments” that foster these experiments….
…A Government Innovation Lab is a specific type of Public Innovation Place characterized by a direct connection with the public sector and created to tackle complex challenges that more traditional governmental structures seek to resolve. Government Innovation Labs experiment with and propose innovative public services and policies, while at the same time, try to reform and change the way government operates.”
When the wisdom of crowds meets the kindness of strangers
Tim Kelsey (NHS) on why patient and citizen participation is fundamental to high quality health and care services: “…But above all my priority is to improve the way in which health and care services listen to people – and can therefore act and change. The work of entrepreneurs and apps developers like Patients Like Me, Patient Opinion and iwantgreatcare confirms the benefits of real time patient and citizen participation. The challenge is to do this at scale: open the doors, invite the whole community into the job of improving our national health service. Share decision making. Everybody needs the opportunity – and should be encouraged – to participate.
In April, the NHS did something unprecedented – it launched the Friends and Family Test (FFT), the first time a health service has reported a single measure of patient satisfaction for every hospital. It asked people to say whether they would recommend local inpatient and A&E services; the results are published every month on NHS Choices. By October more than 1m people had participated and hundreds of thousands had volunteered additional real time comments and feedback to local hospitals. ‘Great news’, said David Cameron – who has championed FFT from the start – in a tweet to mark the milestone, ‘giving patients a stronger voice in the NHS’.
This is the boldest move yet to promote patient voice at volume in the NHS and to concentrate our collective focus on improvement in care. At Hillingdon Hospitals NHS Trust, patients reported they could not sleep at night so staff have launched a ‘comfort at night’ campaign and developed a protocol for patient experience ‘never events’. In Lewisham, patients complained about poor communication and staff attitudes. They now plan daily visits for each patient. In Hull, bereaved families complained they had to pay car parking fees; the Trust has now given free passes to relatives in mourning. Routine feedback enables a different kind of conversation between the patient and the clinician. It is a catalyst for change. Commissioners will have to demonstrate how they are improving FFT for local communities to qualify for Quality Premium incentives.
This kind of customer insight is fundamental to the way we make choices as consumers. The NHS is not a hotel chain, nor a city authority: but there are vital lessons it can learn from Amazon and Trip Adviser about the power of transparency and feedback. In New York, more than 90,000 people every day share their views by phone, email and tweet on rubbish collections, potholes and dangerous buildings – and the city has become safer and cleaner.
Friends and family has its critics: people worry about the potential for gaming, for example. But the evidence, after six months, is of overwhelming human benefit and that’s why every maternity unit started to offer FFT to patients in October and why every NHS service will do so from 2015. It’s also why we are now requiring that every local organisation should offer people the chance to comment on, as well as rate, services from next year (most already do).
Some people ask me how we are ensuring the focus on transparency and participation is inclusive. We have launched Care Connect, a pilot project to test how giving people access by telephone and social media could improve feedback and complaints. Recognising that digital exclusion is an issue in some of our communities, we have started a partnership with the Tinder Foundation to help 100,000 people learn how to go online for health benefit. None of these initiatives exist in isolation, nor do I see them as ‘silver bullets’. My aim is to work with and build on existing good practice to make people’s voices heard and help the NHS act on them.
In a characteristically thoughtful talk last week, MT Rainey, social activist and former marketing guru, issued this challenge to the NHS: ‘How will we make the wisdom of the crowd meet the kindness of strangers?’ How do the tools of our age – big data, the internet, the mobile phone – meet the values of our species: compassion and honesty and doing our best for others? Friends and family is a good start. We are witnessing the birth of a new knowledge economy and a new social movement. The future is open.”
Data isn't a four-letter word
Speech by Neelie Kroes, Vice-President of the European Commission responsible for the Digital Agenda: “I want to talk about data too: the opportunity as well as the threat.
Making data the engine of the European economy: safeguarding fundamental rights capturing the data boost, and strengthening our defences.
Data is at a cross-roads. We have opportunities; open data, big data, datamining, cloud computing. Tim Berners Lee, creator of the world wide web, saw the massive potential of open data. As he put it, if you put that data online, it will be used by other people to do wonderful things, in ways that you could never imagine.
On the other hand, we have threats: to our privacy and our values, and to the openness that makes it possible to innovate, trade and exchange.
Get it right and we can safeguard a better economic future. Get it wrong, and we cut competitiveness without protecting privacy. So we remain dependent on the digital developments of others: and just as vulnerable to them.
How do we find that balance? Not with hysteria; nor by paralysis. Not by stopping the wonderful things, simply to prevent the not-so-wonderful. Not by seeing data as a dirty word.
We are seeing a whole economy develop around data and cloud computing. Businesses using them, whole industries depending on them, data volumes are increasing exponentially. Data is not just an economic sideshow, it is a whole new asset class; requiring new skills and creating new jobs.
And with a huge range of applications. From decoding human genes to predicting the traffic, and even the economy. Whatever you’re doing these days, chances are you’re using big data (like translation, search, apps, etc).
There is increasing recognition of the data boost on offer. For example, open data can make public administrations more transparent and stimulate a rich innovative market. That is what the G8 Leaders recognised in June, with their Open Data Charter. For scientists too, open data and open access offer new ways to research and progress.
That is a philosophy the Commission has shared for some time. And that is what our ‘Open Data’ package of December 2011 is all about. With new EU laws to open up public administrations, and a new EU Open Data Portal. And all EU-funded scientific publications available under open access.
Now not just the G8 and the Commission are seeing this data opportunity: but the European Council too. Last October, they recognised the potential of big data innovation, the need for a single market in cloud computing; and the urgency of Europe capitalising on both.
We will be acting on that. Next spring, I plan a strategic agenda for research on data. Working with private partners and national research funders to shape that agenda, and get the most bang for our research euro.
And, beyond research, there is much we can do to align our work and support secure big data. From training skilled workers, to modernising copyright for data and text mining, to different actors in the value chain working together: for example through a public-private partnership.
…Empowering people is not always easy in this complex online world. I want to see technical solutions emerge that can do that, give users control over their desired level of privacy, how their data will be used, and making it easier to verify online rights are respected.
How can we do that? How can we ensure systems that are empowering, transparent, and secure? There are a number of subtleties in play. Here’s my take.
First, companies engaged in big data will need to start thinking about privacy protection at every stage: and from system development, to procedures and practices.
This is the principle of “privacy by design”, set out clearly in the proposed Data Protection Regulation. In other words, from now on new business ideas have two purposes: delivering a service and protecting privacy at the right level.
Second, also under the regulation, big data applications that might put fundamental rights at risk would require the company to carry out a “Privacy Impact Assessment”. This is another good way to combine innovation and privacy: ensuring you think about any risks from the start.
Third, sometimes, particularly for personal data, a company might realise they need user consent. Consent is a cornerstone of data protection rules, and should stay that way.
But we need to get smart, and apply common sense to consent. Users can’t be expected to know everything. Nor asked to consent to what they cannot realistically understand. Nor presented with false dilemmas, a black-and-white choice between consenting or getting shut out of services.
Fourth, we can also get smart when it comes to anonymisation. Sometimes, full anonymisation means losing important information, so you can no longer make the links between data. That could make the difference between progress or paralysis. But using pseudonyms can let you to analyse large amounts of data: to spot, for example, that people with genetic pattern X also respond well to therapy Y.
So it is understandable why the European Parliament has proposed a more flexible data protection regime for this type of data. Companies would be able to process the data on grounds of legitimate interest, rather than consent. That could make all the positive difference to big data: without endangering privacy.
Of course, in those cases, companies still to minimise privacy risks. Their internal processes and risk assessments must show how they comply with the guiding principles of data protection law. And – if something does go wrong – the company remains accountable.
Indeed company accountability is another key element of our proposal. And here again we welcome the European Parliament’s efforts to reinforce that. Clearly, you might assure accountability in different ways for different companies. But standards for compliance and processes could make a real difference.
A single data protection law for Europe would be a big step forward. National fortresses and single market barriers just make it harder for Europe to lead in digital, harder for Europe to become the natural home of secure online services. Data protection cannot mean data protectionism. Rather, it means safeguarding privacy does not come at the expense of innovation: with laws both flexible and future proof, pragmatic and proportionate, for a changing world….
But data protection rules are really just the start. They are only part of our response to the Snowden revelations….”