Nudging hits Berlin

Curated on Posted on by Stefaan Verhulst

Hanno Burmester, Philipp Sälhoff  and Marie Wachinger at Policy Network: “Despite suspicion, the nudge theory may have a place in the process of party reform. Ever since Germany’s Kanzleramt published a job ad in 2014 to recruit three behavioural scientists, “nudging” has become a political buzzword in Berlin. For people outside the Berlin bubble, this may come as a surprise: the British government established its Behavioural Insights Team in 2010 (the less Orwellian nickname is the Nudge Unit). The city of Copenhagen followed soon after and started experimenting with the concept in 2012. Still, nudging seems to have only hit Berlin in recent months, sparking fierce debate among political experts, as well as the German public….

It is not surprising, therefore, that the notions of nudging and libertarian paternalism has quickly found its enemies in the German political debate. Libertarianism here is understood as a radical political ideology which, with the disappearance from federal politics of the centre-right liberal FDP with its partly libertarian agenda, has no representatives at all on the national political stage. Paternalism evokes negative political connotations as well. Moreover, in contrast to the United States, extensive government regulation enjoys widespread public acceptance. At the same time, Germans harbour a deep distrust against opaque and/or seemingly manipulative government actions. The concept of nudging, which explicitly acknowledges that its subjects can be unaware of being consciously influenced, thus feeds into a cultural distrust that, with regards to German and European history, is more than understandable.

Interestingly, however, the political left seems less averse to the idea of stimulating behavioural change through government action. For instance, the German minister of justice and consumer protection, the Social Democrat, Heiko Maas, lauded the approach in an op-ed, saying that it would be wise to acknowledge that citizens do not act rationally all the time. Nudging thus could be a wise compromise “between over-regulation of everyday affairs and laissez-faire politics”.

Nudging is more than a tool for governments, though. We believe it offers advantages in fields that, from an ethical perspective, are less controversial. One of those is the reform of political parties. Since August 2014 we have been  developing new approaches and to party reform in our projectLegitimation and Self-efficacy: Impulses for the Future of Party Democracy. The past decades have shown how hard it is to implement structural reforms in political parties, irrespective of the national context. On the left, for instance, the German Social Democratic party shows a remarkable institutional immunity to change, despite a widespread desire for parties to reflect the demands of rapidly changing societies.

Nudging may provide a tool to identify and analyse current practices of exerting political influence, thereby opening new prospects for changing organisational structures….(More)”

Behavioural Approaches: How Nudges Lead to More Intelligent Policy Design

Curated on Posted on by Stefaan Verhulst

Paper by Peter John, Forthcoming in Contemporary Approaches to Public Policy, edited by Philippe Zittoun and B. Guy Peters : “This paper reviews the use of behavioural ideas to improve public policy. There needs to be a behavioural take on decision-making itself so that policies are designed in more effective ways. it recounts the beginnings of behavioural sciences as currently conceived and then setting out the massive expansion of interest that has come about since that time. It reports on how such ideas have had a large impact on governments at all levels across the world, but also noting how decision-making itself has been influenced by more policy-relevant ideas. The paper discusses the paradox that the very decision-makers themselves are subject to the same biases as the objects of behavioural economics, which might imply limitations in the choices of such interventions. Here the text of the chapter reengages with the classics of decision-making theory. The chapter notes how behavioural sciences need not depend on a top down approach but can incorporate citizen voice. The paper reviews how citizens and other groups can use behavioural cues to alter the behaviour of policy-makers in socially beneficial ways. The paper discusses how behaviourally informed measures could be integrated within the policy making process in ways that advance the effective use of evidence and nudge decision to make better policies….(More)“

Slacktivism and the social benefits of social video: Sharing a video to ‘help’ a cause

Curated on Posted on by Stefaan Verhulst

Cat Jones at FirstMonday: “Interest in online ‘slacktivism’ is high both within and outside academia, and the online sharing of cause-related campaigns is increasing, but research into the extent to which ‘slacktivism’ applies to the act of sharing online content to ‘help’ a cause is limited. Slacktivism, as used in much of today’s popular discourse, is defined as ‘feel-good online activism [with] zero political or social impact’ (Morozov, 2009). Here, a survey-based analysis investigates social videos’ impacts on U.K. and U.S. viewers. Results show that the stronger viewers’ motivations are to share to help a cause, the stronger their motivations are to find out more afterwards. Further, a case study shows that social videos that motivate viewers to share the video ‘because it’s for a good cause, and I want to help’ (cause-related sharing versus, for example, to appear knowledgeable about a subject), can also prompt real-life actions, including donations. These results indicate that cause-related video sharing does have an impact, and therefore is not slacktivism by Morozov’s definition. Preliminary analysis suggests that of viewers sharing to ‘help’ causes, those discriminating in their choice of sharing audience (narrow vs. broad) are more likely to further engage than indiscriminate sharers. Result patterns from U.S. narrowcast sharers differ from those of other groups, indicating that tie strength and cultural differences may play a role in modifying slacktivist behaviors….(More)”

European Policy: A Nudge in the Right Direction

Curated on Posted on by Stefaan Verhulst

Snyder, Madeleine in the Harvard International Review: “A man in the UK opens his email after receiving his monthly energy bill. Along with a smorgasbord of information about energy conservation and his current spending on energy, he sees how much he could potentially save by doing small things, like insulating doors and windows and using more efficient light bulbs. The next day at the supermarket he passes an aisle filled with draft blockers and LED lights. Remembering the email and that potential 200 pound saving, he purchases three energy efficient light bulbs and schedules to have his door reinsulated. This is one example of a new technique the UK government is using to encourage citizens to be ecofriendly, while avoiding the pitfalls of expensive public policy.

In 2010, the UK partnered with an intelligence and consulting company to give its more ineffective and expensive policies a nudge in the right direction. The aptly named Nudge Unit, or more formally, the Behavioral Insights Team (BIT) is co-directed by the UK Cabinet Office and Nesta, the leading UK charity for innovation. The BIT uses ‘nudging’, or’behavioral insights’, at the intersection of psychology, political theory, behavioral economics, and social anthropology, to engineer more effective and efficient policy to influence social behavior. Policy goals range from getting more people to save for a pension or actively look for a job if they become unemployed, to encouraging people to recycle or donate to charity.

But what exactly counts as a ‘nudge’? According to Richard Thaler and Cass Sunstein, authors of the book Nudge, it is “any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives. “Thus including more footage of actors recycling in popular TV shows counts as nudging, but limiting trash collection to once a month and expanding recycling pickup to twice a week does not. Nudging is all about using incentives, responses, and psychology to design effective policy.

Beyond working closely with the UK government, the BIT helps other companies, small businesses, and charities use behavioral insights to improve internal affairs and productivity. …

The key to BIT policy and the bulk of step three is the Easy, Attractive, Social, and Timely (EAST) set of insights. Study results from the BIT indicate that the most effective policies incorporate all four of these….(More)”.

From “Economic Man” to Behavioral Economics

Curated on Posted on by Stefaan Verhulst

Justin Fox at the Harvard Business Review: “When we make decisions, we make mistakes. We all know this from personal experience, of course. But just in case we didn’t, a seemingly unending stream of experimental evidence in recent years has documented the human penchant for error. This line of research—dubbed heuristics and biases, although you may be more familiar with its offshoot, behavioral economics—has become the dominant academic approach to understanding decisions. Its practitioners have had a major influence on business, government, and financial markets. Their books—Predictably Irrational; Thinking, Fast and Slow; and Nudge, to name three of the most important—have suffused popular culture.

So far, so good. This research has been enormously informative and valuable. Our world, and our understanding of decision making, would be much poorer without it.

It is not, however, the only useful way to think about making decisions. Even if you restrict your view to the academic discussion, there are three distinct schools of thought. Although heuristics and biases is currently dominant, for the past half century it has interacted with and sometimes battled with the other two, one of which has a formal name—decision analysis—and the other of which can perhaps best be characterized as demonstrating that we humans aren’t as dumb as we look.

Adherents of the three schools have engaged in fierce debates, and although things have settled down lately, major differences persist. This isn’t like David Lodge’s aphorism about academic politics being so vicious because the stakes are so small. Decision making is important, and decision scholars have had real influence.

This article briefly tells the story of where the different streams arose and how they have interacted, beginning with the explosion of interest in the field during and after World War II (for a longer view, see “A Brief History of Decision Making,” by Leigh Buchanan and Andrew O’Connell, HBR, January 2006). The goal is to make you a more informed consumer of decision advice—which just might make you a better decision maker….(More)”

Why a nudge is not enough: A social identity critique of governance by stealth

Curated on Posted on by Stefaan Verhulst

Paper by Frank Mols et al in the European Journal of Political Research: “Policy makers can use four different modes of governance: ‘hierarchy’, ‘markets’, ‘networks’ and ‘persuasion’. In this article, it is argued that ‘nudging’ represents a distinct (fifth) mode of governance. The effectiveness of nudging as a means of bringing about lasting behaviour change is questioned and it is argued that evidence for its success ignores the facts that many successful nudges are not in fact nudges; that there are instances when nudges backfire; and that there may be ethical concerns associated with nudges. Instead, and in contrast to nudging, behaviour change is more likely to be enduring where it involves social identity change and norm internalisation. The article concludes by urging public policy scholars to engage with the social identity literature on ‘social influence’, and the idea that those promoting lasting behaviour change need to engage with people not as individual cognitive misers, but as members of groups whose norms they internalise and enact. …(Also)”

Solving the obesity crisis: knowledge, nudge or nanny?

Curated on Posted on by Stefaan Verhulst

BioMedCentral Blog: ” The 5th Annual Oxford London Lecture (17 March 2015) was delivered by Professor Susan Jebb from Oxford University. The presentation was titled: ‘Knowledge, nudge and nanny: Opportunities to improve the nation’s diet’. In this guest blog Dr Helen Walls, Research Fellow at the London School of Hygiene and Tropical Medicine, covers key themes from this presentation.

“Obesity and related non-communicable disease such as diabetes, heart disease and cancer poses a significant health, social and economic burden in countries worldwide, including the United Kingdom. Whilst the need for action is clear, the nutrition policy response is a highly controversial topic. Professor Jebb raised the question of how best to achieve dietary change: through ‘knowledge, nudge or nanny’?

Education regarding healthy nutrition is an important strategy, but insufficient. People are notoriously bad at putting their knowledge to work. The inclination to overemphasise the importance of knowledge, whilst ignoring the influence of environmental factors on human behaviours, is termed the ‘fundamental attribution error’. Education may also contribute to widening inequities.

Our choices are strongly shaped by the environments in which we live. So if ‘knowledge’ is not enough, what sort of interventions are appropriate? This raises questions regarding individual choice and the role of government. Here, Professor Jebb introduced the Nuffield Intervention Ladder.

 

Nuffield Intervention Ladder
Nuffield Intervention Ladder
Nuffield Council on Bioethics. Public health ethical issues. London: Nuffield Council on Bioethics. 2007.

The Nuffield Intervention Ladder or what I will refer to as ‘the ladder’ describes intervention types from least to most intrusive on personal choice. With addressing diets and obesity, Professor Jebb believes we need a range of policy types, across the range of rungs on the ladder.

Less intrusive measures on the ladder could include provision of information about healthy and unhealthy foods, and provision of nutritional information on products (which helps knowledge be put into action). More effective than labelling is the signposting of healthier choices.

Taking a few steps up the ladder brings in ‘nudge’, a concept from behavioural economics. A nudge is any aspect of the choice architecture that alters people’s behaviour in a predictable way without forbidding options or significantly changing economic incentives. Nudges are not mandates. Putting fruit at eye level counts as a nudge. Banning junk food does not.

Nudges are not mandates. Putting fruit at eye level counts as a nudge. Banning junk food does not.

The in-store environment has a huge influence over our choices, and many nudge options would fit here. For example, gondalar-end (end of aisle) promotions create a huge up-lift in sales. Removing unhealthy products from this position could make a considerable difference to the contents of supermarket baskets.

Nudge could be used to assist people make better nutritional choices, but it’s also unlikely to be enough. We celebrate the achievement we have made with tobacco control policies and smoking reduction. Here, we use a range of intervention types, including many legislative measures – the ‘nanny’ aspect of the title of this presentation….(More)”

We, the government

Curated on Posted on by Stefaan Verhulst

“Davied van Berlo has published a new book about the role of government in the network society. It has not yet been published in English  but can be downloaded in Dutch at boek.ambtenaar20.nl.

The Civil Servant 2.0 book is available Uk_flag_300.png in English.”

About “We, the government”:

“The network society. Everybody’s talking about it, but what does it really mean? What effect does the networking age in society have on government? The public good is no longer just a government issue but a cocreation between government and society. However, what will this collaboration look like and will we be able to execute political goals in such a networked society?

In his third book Davied van Berlo, writer of Civil Servant 2.0 and Civil Servant 2.0 beta, explores the role of government in the network society. “We, the government” gives a new perspective on the working of government and offers civil servants and public officials a hand in shaping their new role in society.”…

Davied has used parts of his new book in the presentation he gave to the Dutch chapter of the Internet Society, see the video. Below the video an english version of the Prezi is available….(More)”

Improving public policy through behavioral economics

Curated on Posted on by Stefaan Verhulst
Podcast Interview with Andy Feldman (Play in new window): “How can tools from the behavioral sciences, such as behavioral economics, improve the design and implementation of public policies? We examine that question with a leading economist, Raj Chetty of Harvard University. In his recent keynote speech at the American Economic Association meeting, he argued that insights from the behavioral sciences can expand the scope of tools that are available to policymakers — insights such as the importance of defaults, salience and loss aversion.

Professor Chetty has been widely recognized for his research that combines empirical evidence and economic theory to help design more effective government policies. This is Part One of our conversation.

For part 2 of our conversation, on the use of administrative data (or “big data”) for research on what works in public policy, click here.”

Encyclopedia of Social Network Analysis and Mining

Curated on Posted on by Stefaan Verhulst

“The Encyclopedia of Social Network Analysis and Mining (ESNAM) is the first major reference work to integrate fundamental concepts and research directions in the areas of social networks and  applications to data mining. While ESNAM  reflects the state-of-the-art in  social network research, the field  had its start in the 1930s when fundamental issues in social network research were broadly defined. These communities were limited to relatively small numbers of nodes (actors) and links. More recently the advent of electronic communication, and in particular on-line communities, have created social networks of hitherto unimaginable sizes. People around the world are directly or indirectly connected by popular social networks established using web-based platforms rather than by physical proximity.

Reflecting the interdisciplinary nature of this unique field, the essential contributions of diverse disciplines, from computer science, mathematics, and statistics to sociology and behavioral science, are described among the 300 authoritative yet highly readable entries. Students will find a world of information and insight behind the familiar façade of the social networks in which they participate. Researchers and practitioners will benefit from a comprehensive perspective on the methodologies for analysis of constructed networks, and the data mining and machine learning techniques that have proved attractive for sophisticated knowledge discovery in complex applications. Also addressed is the application of social network methodologies to other domains, such as web networks and biological networks….(More)”