Six Prescriptions for Building Healthy Behavioral Insights Units

Curated on Posted on by Stefaan Verhulst

Essay by Dilip Soman, and Bing Feng: “Over the past few years, we have had the opportunity to work with over 20 behavioral units as part of our Behaviourally Informed Organizations partnership. While we as a field know a fair bit about what works for changing the behavior of stakeholders, what can we say about what works for creating thriving behavioral units within organizations?

Based on our research and hard-won experience working with a diverse set of behavioral units in government, business, and not-for-profit organizations, we have seen many success stories. But we have also seen our share of instances where the units wished they had done things differently, units with promising pilots that didn’t scale well, units that tried to do everything for everyone, units that jumped to solutions too quickly, units too fixated on one methodology, and units too quick to dispense with advice without thinking through the context in which it will be used.

We’ve outlined six prescriptions that we think are critical to developing a successful behavioral unit—three don’ts and three dos. We hope the advice helps new and existing behavioral units find their path to success.

Prescription 1: Don’t anchor on solutions too soon

Many potential partners approach behavioral units with a preconceived notion of the outcome they want to find. For instance, we have been approached by partners asking us to validate their belief that an app, a website redesign, a new communication program, or a text messaging strategy will be the answer to their behavior change challenge. It is tempting to approach a problem with a concrete solution in mind because it can create the illusion of efficiency.

However, it has been our experience that anchoring on a solution constrains thinking and diverts attention to an aspect of the problem that might not be central to the issue.

For example, in a project one of us (Dilip) was involved in, the team had determined, very early on, that the most efficient and scalable way of delivering their interventions would be through a smartphone app. After extensive investments in developing, piloting, and testing an app, they realized that it didn’t work as expected. In hindsight, they realized that for the intervention to be successful, the recipient needed to pay a certain level of attention, something for which the app did not allow. The team made the mistake of anchoring too soon on a solution…(More)”.

Conspiracy Theory: On Certain Misconceptions About the Uses of Behavioral Science in Government

Curated on Posted on by Stefaan Verhulst

Article by Cass R. Sunstein: “In some circles, there is a misconception that within government, the only or principal uses of behavioral science consist of efforts to nudge individual behavior (sometimes described, pejoratively and unfairly, as “tweaks”). Nothing could be further from the truth. Behavioral science has been used, and is being used, to help inform large-scale reforms, including mandates and bans directed at companies (as, for example, in the cases of fuel-economy mandates and energy efficiency mandates). Behavioral science has been used, and is being used, to help inform taxes and subsidies (as, for example, in the cases of cigarette taxes, taxes on sugar-sweetened beverages, and subsides for electric cars). Behavioral science has been used, and is being used, to help inform nudges imposed on companies (with such goals as reducing greenhouse gas emissions, improving occupational safety, and protecting personal privacy). Some important interventions are indeed aimed at individuals (as with fuel economy labels, nutrition labels, and calorie labels, and automatic enrollment in savings plans); sometimes such interventions have significant positive effects, and there is no evidence that they make more aggressive reforms less likely. It is preposterous to suggest that choice-preserving interventions, such as nudges, “crowd out” more aggressive approaches…(More)”.

The Power of the Stora Rör Swimming Association and Other Local Institutions

Curated on Posted on by Stefaan Verhulst

Article by Erik Angner: “On a late-summer afternoon of 1938, two eleven-year-old girls waded into the water in Stora Rör harbor on the Baltic island of Öland. They were awaiting their mother, who was returning by ferry from a hospital visit on the mainland. Unbeknownst to the girls, the harbor had been recently dredged. Where there used to be shallow sands, the water was now cold, dark, and deep. The girls couldn’t swim. They drowned mere feet from safety—in full view of a powerless little sister on the beach.

The community was shaken. It resolved that no such tragedy should ever happen again. To make sure every child would learn to swim, the community decided to offer swimming lessons to anyone interested. The Stora Rör Swimming Association, founded that same year, is still going strong. It’s enrolled thousands of children, adolescents, and adults. My grandmother, a physical-education teacher by training, was one of its first instructors. My father, myself, and my children all learned how to swim there.

It’s impossible to know if the association has saved lives. It may well have. The community has been spared, although kids play in and fall into the water all the time. Nationwide, drowning is the leading cause of death for Swedish kids between one and six years of age.

We do know that the association has had many other beneficial effects. It has offered healthy, active outdoor summer activities for generations of kids. The activities of the association remain open to all. Fees are nominal. Children come from families of farmers and refugees, artists and writers, university professors and CEOs of major corporations, locals and tourists…

In economic terms, the Stora Rör Swimming Association is an institution. It’s a set of rules, or “prescriptions,” that humans use to structure all sorts of repeated interactions. These rules can be formalized in a governing document. The constitution of the association says that you have to pay dues if you want to remain a member in good standing, for example. But the rules that define the institution don’t need to be written down. They don’t even need to be formulated in words. “Attend the charity auction and bid on things if you can afford it.” “Volunteer to serve on the board when it’s your turn.” “Treat swimming teachers with respect.” These are all unwritten rules. They may never have been formulated quite like this before. Still, they’re widely—if not universally—followed. And, from an economic perspective, these rules taken together define what sort of thing the Swimming Association is.

Economist Elinor Ostrom studied institutions throughout her career. She wanted to know what institutions do, how and why they work, how they appear and evolve over time, how we can build and improve them, and, finally, how to share that knowledge with the rest of us. She believed in the power of economics to “bring out the best in humans.” The way to do it, she thought, was to help them build community—developing the rich network of relationships that form the fabric of a society…(More)”.

Nudge and Nudging in Public Policy

Curated on Posted on by Stefaan Verhulst

Paper by Sanchayan Banerjee and damPeter John: “Nudging has been used to make public policies widely, in various fields such as personal finance, health, education, environment/climate, privacy, law, and human well-being. Nonetheless, with an increase in the applications of nudging, the toolkit of nudges also expanded massively, which ultimately led to multiple different conceptualisations and definitions of the nudge. In this entry, we review developments to nudge and nudging in public policy. First, we briefly discuss the political philosophy and psychological paradigm behind the conventional nudge, and examples of economically modelling nudge applications. Then, we highlight the role of nudges in behavioural public policy, an emerging subdiscipline of public policy which uses insights from behavioural sciences to develop new policies. We review the many definitions of nudge and introduce alternative toolkits of behaviours change, such as thinks, boosts, nudge+. We conclude with a discussion on the limitations of nudging in public policy and future research in behavioural public policy….(More)”.

How games can make behavioural science better

Curated on Posted on by Stefaan Verhulst

Article by Bria Long et al: “When US cognitive scientist Joshua Hartshorne was investigating how people around the world learn English, he needed to get tens of thousands of people to take a language test. He designed ‘Which English?’, a grammar game that presented a series of tough word problems and then guessed where in the world the player learnt the language. Participants shared their results — whether accurate or not — on social media, creating a snowball effect for recruitment. The findings, based on data from almost 670,000 people, revealed that there is a ‘critical period’ for second-language learning that extends into adolescence.

This sort of ‘gamification’ is becoming a powerful research tool across fields that study humans, including psychology, neuroscience, economics and behavioural economics. By making research fun, the approach can help experiments to reach thousands or millions of participants. For instance, experiments embedded in a video game demonstrated that the layout of the city where a child lives shapes their future navigational ability. Data from a digital word search showed that people who are skilled at the game do not necessarily give better advice to those trying to learn it. And a dilemma game involving millions of people revealed that most individuals have reliable moral intuition.

Gamification can help to avoid the pitfalls of conventional laboratory-based experiments by allowing researchers to study diverse populations, to conduct more-sophisticated experiments and to observe human behaviour in naturalistic environments. It can improve statistical power and reproducibility, making research more robust. Technical advances are making gamification cheaper and more straightforward, and the COVID-19 pandemic has forced many labs to move their human experiments online. But despite these changes, most have not yet embraced the opportunities gamification affords.

To reach the full potential of this approach, researchers must dispel misconceptions, develop new gamification technologies, improve access to existing ones and apply the methods to productive research questions. We are researchers in psychology, linguistics, developmental science, data science and music who have run our own gamified experiments. We think it’s time for science to get serious about games…(More)”.

Behavioural Economics and the Environment

Curated on Posted on by Stefaan Verhulst

Book edited by Alessandro Bucciol, Alessandro Tavoni and Marcella Veronesi: “Humans have long neglected to fully consider the impact of their behaviour on the environment. From excessive consumption of fossil fuels and natural resources to pollution, waste disposal, and, in more recent years, climate change, most people and institutions lack a clear understanding of the environmental consequences of their actions. The new field of behavioural environmental economics seeks to address this by applying the framework of behavioural economics to environmental issues, thereby rationalizing unexplained puzzles and providing a more realistic account of individual behaviour.

This book provides a complete and rigorous overview of environmental topics that may be addressed and, in many instances, better understood by integrating a behavioural approach. This volume features state-of-the-art research on this topic by influential scholars in behavioural and environmental economics, focussing on the effects of psychological, social and cognitive factors on the decision-making process. It presents research performed using different methods and data collection mechanisms (e.g. laboratory experiments, field experiments, natural experiments, online surveys) on a variety of environmental topics (e.g. sustainability, natural resources)…(More)”.

Storytelling Will Save the Earth

Curated on Posted on by Stefaan Verhulst

Article by Bella Lack: “…The environmental crisis is one of overconsumption, carbon emissions, and corporate greed. But it’s also a crisis of miscommunication. For too long, hard data buried environmentalists in an echo-chamber, but in 2023, storytelling will finally enable a united global response to the environmental crisis. As this crisis worsens, we will stop communicating the climate crisis with facts and stats—instead we will use stories like Timothy’s.  

Unlike numbers or facts, stories can trigger an emotional response, harnessing the power of motivation, imagination, and personal values, which drive the most powerful and permanent forms of social change. For instance, in 2019, we all saw the images of Notre Dame cathedral erupting in flames. Three minutes after the fire began, images of the incident were being broadcast globally, eliciting an immediate response from world leaders. That same year, the Amazon forest also burned, spewing smoke that spread over 2,000 miles and burning over one and a half football fields of rain forest every minute of every day—it took three weeks for the mainstream media to report that story. Why did the burning of Notre Dame warrant such rapid responses globally, when the Amazon fires did not? Although it is just a beautiful assortment of limestone, lead, and wood, we attach personal significance to Notre Dame, because it has a story we know and can relate to. That is what propelled people to react to it, while the fact that the Amazon was on fire elicited nothing…(More)”.

Storytelling allows us to make sense of the world. 

When do “Nudges” Increase Welfare?

Curated on Posted on by Stefaan Verhulst

Paper by Hunt Allcott, Daniel Cohen, William Morrison & Dmitry Taubinsky: “Policymakers are increasingly interested in non-standard policy instruments (NPIs), or “nudges,” such as simplified information disclosure and warning labels. We characterize the welfare effects of NPIs using public finance sufficient statistic approaches, allowing for endogenous prices, market power, and optimal or suboptimal taxes. While many empirical evaluations have focused on whether NPIs increase ostensibly beneficial behaviors on average, we show that this can be a poor guide to welfare. Welfare also depends on whether the NPI reduces the variance of distortions from heterogenous biases and externalities, and the average effect becomes irrelevant with zero pass-through or optimal taxes. We apply our framework to randomized experiments evaluating automotive fuel economy labels and sugary drink health labels. In both experiments, the labels increase ostensibly beneficial behaviors but also may decrease welfare in our model, because they increase the variance of distortions…(More)”.

Active Urbanism and choice architecture: Encouraging the use of challenging city routes for health and fitness

Curated on Posted on by Stefaan Verhulst

Paper by Anna Boldina, Paul H. P. Hanel & Koen Steemers: “Inactivity is one of the major health risks in technologically developed countries. This paper explores the potential of a series of urban landscape interventions to engage people in physical activity. Online surveys were conducted with 595 participants living in the UK by inviting them to choose between conventional pavement or challenging routes (steppingstones, balancing beams, and high steps) using photorealistic images. Across four experiments, we discovered that 80% of walkers claim they would pick a challenging route in at least one of the scenarios, depending on perceived level of difficulty and design characteristics. Where a challenging option was shorter than a conventional route, this increased the likelihood of being chosen by 10%, and the presence of handrails by 12%. This suggests that people can get nudged into physical activities through minor changes to the urban landscape. We discuss implications for policy makers and urban designers…(More)”.

Critical Ignoring as a Core Competence for Digital Citizens

Curated on Posted on by Stefaan Verhulst

Paper by Anastasia Kozyreva, et al: “Low-quality and misleading information online can hijack people’s attention, often by evoking curiosity, outrage, or anger. Resisting certain types of information and actors online requires people to adopt new mental habits that help them avoid being tempted by attention-grabbing and potentially harmful content. We argue that digital information literacy must include the competence of critical ignoring—choosing what to ignore and where to invest one’s limited attentional capacities. We review three types of cognitive strategies for implementing critical ignoring: self-nudging, in which one ignores temptations by removing them from one’s digital environments; lateral reading, in which one vets information by leaving the source and verifying its credibility elsewhere online; and the do-not-feed-the-trolls heuristic, which advises one to not reward malicious actors with attention. We argue that these strategies implementing critical ignoring should be part of school curricula on digital information literacy. Teaching the competence of critical ignoring requires a paradigm shift in educators’ thinking, from a sole focus on the power and promise of paying close attention to an additional emphasis on the power of ignoring. Encouraging students and other online users to embrace critical ignoring can empower them to shield themselves from the excesses, traps, and information disorders of today’s attention economy…(More)”.