A ‘design-thinking’ approach to governing the future


Bronwyn van der Merwe at The Hill: “…Government organizations are starting to realize the benefits of digital transformation to reinvent the citizen experience in the form of digital services tailored to individual needs. However, public service leaders are finding that as they move further into the digital age, they need to re-orient their internal organizations around this paradigm shift, or their investments in digital are likely to fail. This is where Design Thinking comes into play.

Design Thinking has become a proven approach to reimagining complex service or organizational issues in the private sector. This approach of user research, rapid prototyping, constant feedback and experimentation is starting to take hold in leading business, like Citrix Systems, Ebay and Google, and is slowly spilling over into government bodies.

Challenges to Adopting a Design-Led Approach

Success in implementing Design Thinking depends on disrupting embedded organizational beliefs and practices, including cultural shifts, changing attitudes toward risk and failure, and encouraging openness and collaboration. Specifically, government bodies need to consider:

  • Top to bottom support – any change as wide-ranging as the shift to Design Thinking requires support from the top. Those at the top of design-led organizations need to be experimenters, improvisers and networkers who lead by example and set the tone for change on the ground.
  • Design skills gap – talent to execute innovation is in short supply and few governments are in a financial position to outbid private sector firms on pay. But the public sector does have something to offer that private companies most often do not: the ability to do meaningful work for the public good. Public sector bodies also need to upskill their current employees – at times partnering with outside design experts.
  • No risk, no reward – for government agencies, it can be challenging to embrace a culture of trial and error. But Design Thinking is useless without Design Doing. Agencies need to recognize the benefits of agile prototyping, iterating and optimizing processes, and that failings early on can save millions while costing little.

What Can Government Bodies Do to Change?

Digital has paved the way for governments and the private sector to occasionally partner to solve thorny challenges. For instance, the White House brought together the U.N. Refugee Agency and crowdfunding platform Kickstarter to raise money for the Syrian relief effort. The weeklong partnership raised nearly $1.8 million for more than 7,000 people in need.

But to effectively communicate with today’s digitally-enabled citizens, there are several key principals government bodies must follow:

  • Plain and simple – use simple language focused on content, structure, navigation, grouping and completion. Strip away the bureaucratic, government-speak and be transparent.
  • Take an outside-in design approach – by considering the entire ecosystem, and using research to uncover insights, service design reveals an outside-in view of the people in the entire ecosystem.
  • Be sensitive – too many government services, tools and processes are opaque and cumbersome when dealing with sensitive issues, such as immigration, making a tax submission, or adopting a child. Fjord recently took a human-centered design framework to the State of Michigan by designing a system that allowed caseworkers to convey the fairness of a child support order, while delivering excellent customer service and increasing transparency and accuracy to families in the midst of an emotionally-charged separation.
  • Work to digitize processes and services across departments – Governments should look to organize their digital services around the needs of the people – whether they are starting a business, retiring or having a child – rather than around their own departmental structures.
  • Address privacy concerns – The assurance of privacy and security is a critical step to encourage adoption of digital channels….(More)”

The creative citizen unbound


The creative citizen unbound

Book by Ian Hargreaves and John Hartley on “How social media and DIY culture contribute to democracy, communities and the creative economy”: “The creative citizen unbound introduces the concept of ‘creative citizenship’ to explore the potential of civic-minded creative individuals in the era of social media and in the context of an expanding creative economy. Drawing on the findings of a 30-month study of communities supported by the UK research funding councils, multidisciplinary contributors examine the value and nature of creative citizenship, not only in terms of its contribution to civic life and social capital but also to more contested notions of value, both economic and cultural. This original book will be beneficial to researchers and students across a range of disciplines including media and communication, political science, economics, planning and economic geography, and the creative and performing arts….(More)”

The internet’s age of assembly is upon us


Ehud Shapiro in the Financial Times: “In 20 years, the internet has matured and has reached its equivalent of the Middle Ages. It has large feudal communities, with rulers who control everything and billions of serfs without civil rights. History tells us that the medieval era was followed by the Enlightenment. That great thinker of Enlightenment liberalism, John Stuart Mill, declared that there are three basic freedoms: freedom of thought and speech; freedom of “tastes and pursuits”; and the freedom to unite with others. The first two kinds of freedom are provided by the internet in abundance, at least in free countries.

But today’s internet technology does not support freedom of assembly, and consequently does not support democracy. For how can we practice democracy if people cannot assemble to discuss, take collective action or form political parties? The reason is that the internet currently is a masquerade. We can easily form a group on Google or Facebook, but we cannot know for sure who its members are. Online, people are sometimes not who they say they are.

Fortunately, help is on the way. The United Nations and the World Bank are committed to providing digital IDs to every person on the planet by 2030.

Digital IDs are smart cards that use public key cryptography, contain biometric information and allow easy proof of identity. They are already being used in many countries, but widespread use of them on the internet will require standardisation and seamless smartphone integration, which are yet to come.

In the meantime, we need to ask what kind of democracy could be realised on the internet. A new kind of online democracy is already emerging, with software such as Liquid Feedback or Adhocracy, which power “proposition development” and decision making. Known as “liquid” or “delegative democracy”, this is a hybrid of existing forms of direct and representative democracy.

It is like direct democracy, in that every vote is decided by the entire membership, directly or via delegation. It resembles representative democracy in that members normally trust delegates to vote on their behalf. But delegates must constantly earn the trust of the other members.

Another key question concerns which voting system to use. Systems that allow voters to rank alternatives are generally considered superior. Both delegative democracy and ranked voting require complex software and algorithms, and so previously were not practical. But they are uniquely suited to the internet.

Although today there are only a handful of efforts at internet democracy, I believe that smartphone-ready digital IDs will eventually usher in a “Cambrian explosion” of democratic forms. The resulting internet democracy will be far superior to its offline counterpart. Imagine a Facebook-like community that encompasses all of humanity. We may call it “united humanity”, as it will unite people, not nations. It will win hearts and minds by offering people the prospect of genuine participation, both locally and globally, in the democratic process….(More)

 

What works?


Dan Davies at TheLong & Short: “Evidence-based policy is very much in fashion at the moment in all departments of government. Of course it’s a good idea; the main argument for it is summarised admirably by the name. But people who expect big things from evidence-based approaches ought to be really quite worried right now.

Because the methodology used in a lot of evidence-based policy analysis is very similar to that used in experimental psychology. And at the moment, psychology is a subject with some very serious methodological problems.

It’s being called the ‘reproducibility crisis’ and in summary, the problem is that large-scale and careful attempts to replicate some of the best-established and most important results of the last few decades are not finding the effects they were meant to find. This is even happening for effects like ‘ego depletion’ (the idea that resisting temptation requires effort and makes it harder to exercise willpower), which are the subject of dozens or even hundreds of research papers.

There appear to be two related problems. First, there is a knot of issues relating to methodology and the interpretation of statistical tests, which means that there is a systematic tendency to find too many statistically significant results. And second, it turns out that a lot of psychology results are just ‘fragile’ – they describe much smaller sets of individuals than hoped, and are very dependent on particular situations, rather than reflecting broad truths about humanity.

Both of these problems are likely to be shared by a lot of other areas. For example, the methodology of behavioural economics has a very big overlap with experimental psychology, and is likely to have many of the same reproducibility issues. So lots of ‘nudge’ schemes related to savings and pensions could be based on fragile results….(More)”

Innovation Prizes in Practice and Theory


Paper by Michael J. Burstein and Fiona Murray: “Innovation prizes in reality are significantly different from innovation prizes in theory. The former are familiar from popular accounts of historical prizes like the Longitude Prize: the government offers a set amount for a solution to a known problem, like £20,000 for a method of calculating longitude at sea. The latter are modeled as compensation to inventors in return for donating their inventions to the public domain. Neither the economic literature nor the policy literature that led to the 2010 America COMPETES Reauthorization Act — which made prizes a prominent tool of government innovation policy — provides a satisfying justification for the use of prizes, nor does either literature address their operation. In this article, we address both of these problems. We use a case study of one canonical, high profile innovation prize — the Progressive Insurance Automotive X Prize — to explain how prizes function as institutional means to achieve exogenously defined innovation policy goals in the face of significant uncertainty and information asymmetries. Focusing on the structure and function of actual innovation prizes as an empirical matter enables us to make three theoretical contributions to the current understanding of prizes. First, we offer a stronger normative justification for prizes grounded in their status as a key institutional arrangement for solving a specified innovation problem. Second, we develop a model of innovation prize governance and then situate that model in the administrative state, as a species of “new governance” or “experimental” regulation. Third, we derive from those analyses a novel framework for choosing among prizes, patents, and grants, one in which the ultimate choice depends on a trade off between the efficacy and scalability of the institutional solution….(More)”

Participatory Budgeting


Nudging voters


John Hasnas and Annette Hasnas at the Hill: “A perennial complaint about our democracy is that too large a portion of the electorate is poorly informed about important political issues. This is the problem of the ignorant voter. Especially this year, with its multiplicity of candidates, keeping track of the candidates’ various, and often shifting, policy positions can be extraordinarily difficult. As a result, many of those voting in the presidential primaries will cast their ballots with little idea of where the candidates stand on several important issues.

Isn’t there some way to nudge the voters into making more informed choices? Well, actually, yes, there is. But in making this claim, we use the word nudge advisedly.

Among contemporary policy analysts, “nudge” is a term of art. It refers to creating a context within which people make choices–a “choice architecture”–that makes it more likely that people will select one option rather than another. The typical example of a nudge is a school cafeteria in which fruits and vegetables are placed in front in easy to reach locations and less healthy fare is placed in less visible and harder to reach locations. No one is forced to select the fruit or vegetables, but the choice architecture makes it more likely that people will.
The key feature of a nudge is that it is not coercive. It is an effort to influence choice, not to impose it. People are always able to “opt out” of the nudge. Thus, to nudge is to design the context in which individuals make decisions so as to influence their choice without eliminating any options.

We think that nudging can be employed to help voters make more informed decisions in the voting booth.

Imagine the following scenario. A bipartisan good government group creates a list of the most significant contemporary policy issues. It then invites all candidates to state their positions on the issues. In the current campaign, candidates could be invited to state where they stand on gay marriage, immigration, intervention in Syria, climate change, tax reform, the minimum wage, gun control, income inequality, etc. This information would be collected and fed into the relevant election commission computer. When voters enter the voting booth, they would have the option of electronically recording their policy preferences on the same form that the candidates completed. The computer would display a ranking of the candidates on the basis of how closely their positions aligned with the voter’s. After receiving this information, voters would cast their ballots.

Our proposal is a nudge. It is completely non-coercive. No candidate would be required to complete the list of his or her policy positions, although refusing to do so might be viewed negatively by voters. No voter would be required to utilize the option. All would remain free to simply walk into the booth and cast their vote. Even those who utilize the option remain free to disregard its results and vote for whomever they please. The proposal simply alters the choice architecture of voting to build in access to a source of information about the candidates. Yet, it makes it more likely that citizens will cast more informed votes than they do at present….(More)”

Big data, meet behavioral science


 at Brookings: “America’s community colleges offer the promise of a more affordable pathway to a bachelor’s degree. Students can pay substantially less for the first two years of college, transfer to a four-year college or university, and still earn their diploma in the same amount of time. At least in theory. Most community college students—80 percent of them—enter with the intention to transfer, but only 20 percent actually do so within five years of entering college. This divide represents a classic case of what behavioralists call an intention-action gap.

Why would so many students who enter community colleges intending to transfer fail to actually do so? Put yourself in the shoes of a 20-something community college student. You’ve worked hard for the past couple years, earning credits and paying a lot less in tuition than you would have if you had enrolled immediately in a four-year college or university. But now you want to transfer, so that you can complete your bachelor’s degree. How do you figure out where to go? Ideally you’d probably like to find a college that would take most of your credits, where you’re likely to graduate from, and where the degree is going to count for something in the labor market. A college advisor could probably help you figure this out,but at many community colleges there are at least 1,000 other students assigned to your advisor, so you might have a hard time getting a quality meeting.  Some states have articulation agreements between two- and four-year institutions that guarantee admission for students who complete certain course sequences and perform at a high enough level. But these agreements are often dense and inaccessible.

The combination of big data and behavioral insights has the potential to help students navigate these complex decisions and successfully follow through on their intentions. Big data analytic techniques allow us to identify concrete transfer pathways where students are positioned to succeed; behavioral insights ensure we communicate these options in a way that maximizes students’ engagement and responsiveness…..A growing body of innovative research has demonstrated that, by applying behavioral science insights to the way we communicate with students and families about the opportunities and resources available to them, we can help people navigate these complex decisions and experience better outcomes as a result. A combination of simplified information, reminders, and access to assistance have improved achievement and attainment up and down the education pipeline, nudging parents to practice early-literacy activities with their kids or check in with their high schoolers about missed assignments, andencouraging students to renew their financial aid for college….

These types of big data techniques are already being used in some education sectors. For instance, a growing number of colleges use predictive analytics to identify struggling students who need additional assistance, so faculty and administrators can intervene before the student drops out. But frequently there is insufficient attention, once the results of these predictive analyses are in hand, about how to communicate the information in a way that is likely to lead to behavior change among students or educators. And much of the predictive analytics work has been on the side of plugging leaks in the pipeline (e.g. preventing drop-outs from higher education), rather than on the side of proactively sending students and families personalized information about educational and career pathways where they are likely to flourish…(More)”

Guidance for Developing a Local Digital Response Network


Guide by Jenny Phillips and Andrej Verity: “…Beyond the obvious desire to create the guidance document, we had three objectives when drafting:

  1. Cover the core aspect. Six pages of concrete questions, answers and suggestions are designed to help ensure that start-up activities are well informed.
  2. Keep it as simple and light as possible. We wanted something that an individual could quickly consume, yet find a valuable resource.
  3. Feed into larger projects. By creating something concrete, we hope that it would feed into larger initiatives like Heather Leason and Willow Brugh’s effort to build out a Digital Responders Handbook.

So, are you a passionate individual who wants to help harness local digitally-enabled volunteers or groups in response to emergencies? Would you like to become a central figure and coordinate these groups so that any response is more than the sum of all its parts? If this describes your desire and you answered the questions positively, then this guidance is for you! Create a local Digital Response Network. And, welcome to the world of digital humanitarian response…(More)”

How Google Optimized Healthy Office Snacks


Zoe ChanceRavi DharMichelle Hatzis and Michiel Bakker at Harvard Business Review: “Employers need simple, low-cost ways of helping employees make healthy choices. The effects of poor health and obesity cost U.S. companies $225 billion every year, according to the Centers for Disease Control, and this number is quickly rising. Although some employer-sponsored wellness programs have yielded high returns — Johnson & Johnson reported a 170% return on wellness spending in the 2000s — the employee wellness industry as a whole has struggled to prove its value.

 

Wellness initiatives often fail because they rely on outdated methods of engagement, placing too much emphasis on providing information. Extensive evidence from behavioral economics has shown that information rarely succeeds in changing behavior or building new habits for fitness and food choices. Telling people why and how to improve their health fails to elicit behavior changes because behavior often diverges from intentions. This is particularly true for food choices because our self-control is taxed by any type of depletion, including hunger. And the necessity of making food decisions many times a day means we can’t devote much processing power to each choice, so our eating behaviors tend to be habit- and instinct-driven. With a clearer understanding of the influences on choice — context and impulsivity, for instance — companies can design environments that reinforce employees’ healthy choices, limit potential lapses, and save on health care costs.

Jointly, the Google Food Team and the Yale Center for Customer Insights have been studying how behavioral economics can improve employee health choices. We’ve run multiple field experiments to understand how small “tweaks” can nudge behavior toward desirable outcomes and yield outsized benefits. To guide these interventions, we distilled scattered findings from behavioral science into a simple framework, the four Ps of behavior change:

  • Process
  • Persuasion
  • Possibilities
  • Person

The framework helped us structure a portfolio of strategies for making healthy choices easier and more enticing and making unhealthy choices harder and less tempting. Below, we present a brief example of each point of intervention….(More)”