BeMyEye: Crowdsourcing is making it easier to gather data fast


Jack Torrance at Management Today: “The era of big data is upon us. Dozens of well-funded start-ups have sprung up of late claiming to be able to turn raw data into ‘actionable insights’ that would have been unimaginable a few years ago. But the process of actually collecting data is still not always straightforward….

London-based start-up BeMyEye (not to be confused with Be My Eyes, an iPhone app that claims to ‘help the blind see’) has built an army of casual data gatherers that report back via their phones. ‘For companies that sell their product to high street retailers or supermarkets, being able to verify the presence of their product, the adequacy of the promotions, the positioning in relation to competitors, this is all invaluable intelligence,’ CEO Luca Pagano tells MT. ‘Our crowd is able to observe and feed this information back to these brands very, very quickly.’…

They can do more than check prices in shops. Some of its clients (which include Heineken, Illy and Three) have used the service to check billboards they are paying for have actually been put up correctly. ‘We realised the level of [billboard] compliance is actually below 90%,’ says Pagano. It can also be used to generate sales leads….

BeMyEyes isn’t the only company that’s exploring this business model. San Francisco company Premise is using a similar network of data gatherers to monitor food prices and other metrics in developing countries for NGOs and governments as well as commercial organisations. It’s not hard to see why they would be an attractive proposition for clients, but the challenge for both of these businesses will be ensuring they can find enough reliable and effective data gatherers to keep the information flowing in at a high enough quality….(More)”

Twelve principles for open innovation 2.0


Martin Curley in Nature: “A new mode of innovation is emerging that blurs the lines between universities, industry, governments and communities. It exploits disruptive technologies — such as cloud computing, the Internet of Things and big data — to solve societal challenges sustainably and profitably, and more quickly and ably than before. It is called open innovation 2.0 (ref. 1).

Such innovations are being tested in ‘living labs’ in hundreds of cities. In Dublin, for example, the city council has partnered with my company, the technology firm Intel (of which I am a vice-president), to install a pilot network of sensors to improve flood management by measuring local rain fall and river levels, and detecting blocked drains. Eindhoven in the Netherlands is working with electronics firm Philips and others to develop intelligent street lighting. Communications-technology firm Ericsson, the KTH Royal Institute of Technology, IBM and others are collaborating to test self-driving buses in Kista, Sweden.

Yet many institutions and companies remain unaware of this radical shift. They often confuse invention and innovation. Invention is the creation of a technology or method. Innovation concerns the use of that technology or method to create value. The agile approaches needed for open innovation 2.0 conflict with the ‘command and control’ organizations of the industrial age (see ‘How innovation modes have evolved’). Institutional or societal cultures can inhibit user and citizen involvement. Intellectual-property (IP) models may inhibit collaboration. Government funders can stifle the emergence of ideas by requiring that detailed descriptions of proposed work are specified before research can begin. Measures of success, such as citations, discount innovation and impact. Policymaking lags behind the market place….

Keys to collaborative innovation

  1. Purpose. Efforts and intellects aligned through commitment rather than compliance deliver an impact greater than the sum of their parts. A great example is former US President John F. Kennedy’s vision of putting a man on the Moon. Articulating a shared value that can be created is important. A win–win scenario is more sustainable than a win–lose outcome.
  2. Partner. The ‘quadruple helix’ of government, industry, academia and citizens joining forces aligns goals, amplifies resources, attenuates risk and accelerates progress. A collaboration between Intel, University College London, Imperial College London and Innovate UK’s Future Cities Catapult is working in the Intel Collaborative Research Institute to improve people’s well-being in cities, for example to enable reduction of air pollution.
  3. Platform. An environment for collaboration is a basic requirement. Platforms should be integrated and modular, allowing a plug-and-play approach. They must be open to ensure low barriers to use, catalysing the evolution of a community. Challenges in security, standards, trust and privacy need to be addressed. For example, the Open Connectivity Foundation is securing interoperability for the Internet of Things.
  4. Possibilities. Returns may not come from a product but from the business model that enabled it, a better process or a new user experience. Strategic tools are available, such as industrial designer Larry Keeley’s breakdown of innovations into ten types in four categories: finance, process, offerings and delivery.
  5. Plan. Adoption and scale should be the focus of innovation efforts, not product creation. Around 20% of value is created when an innovation is established; more than 80% comes when it is widely adopted7. Focus on the ‘four Us’: utility (value to the user); usability; user experience; and ubiquity (designing in network effects).
  6. Pyramid. Enable users to drive innovation. They inspired two-thirds of innovations in semiconductors and printed circuit boards, for example. Lego Ideas encourages children and others to submit product proposals — submitters must get 10,000 supporters for their idea to be reviewed. Successful inventors get 1% of royalties.
  7. Problem. Most innovations come from a stated need. Ethnographic research with users, customers or the environment can identify problems and support brainstorming of solutions. Create a road map to ensure the shortest path to a solution.
  8. Prototype. Solutions need to be tested and improved through rapid experimentation with users and citizens. Prototyping shows how applicable a solution is, reduces the risks of failures and can reveal pain points. ‘Hackathons’, where developers come together to rapidly try things, are increasingly common.
  9. Pilot. Projects need to be implemented in the real world on small scales first. The Intel Collaborative Research Institute runs research projects in London’s parks, neighbourhoods and schools. Barcelona’s Laboratori — which involves the quadruple helix — is pioneering open ‘living lab’ methods in the city to boost culture, knowledge, creativity and innovation.
  10. Product. Prototypes need to be converted into viable commercial products or services through scaling up and new infrastructure globally. Cloud computing allows even small start-ups to scale with volume, velocity and resilience.
  11. Product service systems. Organizations need to move from just delivering products to also delivering related services that improve sustainability as well as profitability. Rolls-Royce sells ‘power by the hour’ — hours of flight time rather than jet engines — enabled by advanced telemetry. The ultimate goal of open innovation 2.0 is a circular or performance economy, focused on services and reuse rather than consumption and waste.
  12. Process. Innovation is a team sport. Organizations, ecosystems and communities should measure, manage and improve their innovation processes to deliver results that are predictable, probable and profitable. Agile methods supported by automation shorten the time from idea to implementation….(More)”

Crowdsourcing corruption in India’s maternal health services


Joan Okitoi-Heisig at DW Akademie: “…The Mera Swasthya Meri Aawaz (MSMA) project is the first of its kind in India to track illicit maternal fees demanded in government hospitals located in the northern state of Uttar Pradesh.

MSMA (“My Health, My Voice”) is part of SAHAYOG, a non-governmental umbrella organization that helped launch the project. MSMA uses an Ushahidi platform to map and collect data on unofficial fees that plague India’ ostensibly “free” maternal health services. It is one of the many projects showcased in DW Akademie’s recently launched Digital Innovation Library. SAHAYOG works closely with grassroots organizations to promote gender equality and women’s health issues from a human rights perspective…

SAYAHOG sees women’s maternal health as a human rights issue. Key to the MSMA project is exposing government facilities that extort bribes from among the poorest and most vulnerable in society.

Sandhya and her colleagues are convinced that promoting transparency and accountability through the data collected can empower the women. If they’re aware of their entitlements, she says, they can demand their rights and in the process hold leaders accountable.

“Information is power,” Sandhya explains. Without this information, she says, “they aren’t in a position to demand what is rightly theirs.”

Health care providers hold a certain degree of power when entrusted with taking care of expectant mothers. Many give into bribes for fear of being otherwise neglected or abused.

With the MSMA project, however, poor rural women have technology that is easy to use and accessible on their mobile phones, and that empowers them to make complaints and report bribes for services that are supposed to be free.

MSMA is an innovative data-driven platform that combines a toll free number, an interactive voice response system (IVRS) and a website that contains accessible reports. In addition to enabling poor women to air their frustrations anonymously, the project aggregates actionable data which can then be used by the NGO as well as the government to work towards improving the situation for mothers in India….(More)”

Citizen Generated Data In Practice


DataShift: “No-one can communicate the importance of citizen-generated data better than those who are actually working with it. At DataShift, we want to highlight the civil society organisations who have told us about the tangible results they have achieved through innovative approaches to harnessing data from citizens.

Each essay profiles the objectives, challenges and targets of an organisation using data generated by citizens to achieve their goals. We hope that the essays in this collection can help more people feel more confident about asking questions of the data that affects their lives, and taking a hands-on approach to creating it. (More)

ESSAYS

VOZDATA

People and collaborative technology are helping to redefine Argentina’s fourthestate

SCIENCE FOR CHANGE KOSOVO (SFCK)

Collaborative citizen science to tackleKosovo’s air pollution problem and simultaneously engage with a politically disenfranchised generation of young people

Insights On Collective Problem-Solving: Complexity, Categorization And Lessons From Academia


Part 3 of an interview series by Henry Farrell for the MacArthur Research Network on Opening Governance: “…Complexity theorists have devoted enormous energy and attention to thinking about how complex problems, in which different factors interact in ways that are hard to predict, can best be solved. One key challenge is categorizing problems, so as to understand which approaches are best suited to addressing them.

Scott Page is the Leonid Hurwicz Collegiate Professor of Complex Systems at the University of Michigan, Ann Arbor, and one of the world’s foremost experts on diversity and problem-solving. I asked him a series of questions about how we might use insights from academic research to think better about how problem solving works.

Henry: One of the key issues of collective problem-solving is what you call the ‘problem of problems’ – the question of identifying which problems we need to solve. This is often politically controversial – e.g., it may be hard to get agreement that global warming, or inequality, or long prison sentences are a problem. How do we best go about identifying problems, given that people may disagree?

Scott: In a recent big think paper on the potential of diversity for collective problem solving in Scientific American, Katherine Phillips writes that group members must feel validated, that they must share a commitment to the group, and they must have a common goal if they are going to contribute. This implies that you won’t succeed in getting people to collaborate by setting an agenda from on high and then seeking to attract diverse people to further that agenda.

One way of starting to tackle the problem of problems is to steal a rule of thumb from Getting to Yes, by getting to think people about their broad interests rather than the position that they’re starting from. People often agree on their fundamental desires but disagree on how they can be achieved. For example, nearly everyone wants less crime, but they may disagree over whether they think the solution to crime involves tackling poverty or imposing longer prison sentences. If you can get them to focus on their common interest in solving crime rather than their disagreements, you’re more likely to get them to collaborate usefully.

Segregation amplifies the problem of problems. We live in towns and neighborhoods segregated by race, income, ideology, and human capital. Democrats live near Democrats and Republicans near Republicans. Consensus requires integration. We must work across ideologies. Relatedly, opportunity requires more than access. Many people grow up not knowing any engineers, dentists, doctors, lawyers, and statisticians. This isolation narrows the set of careers they consider and it reduces the diversity of many professions. We cannot imagine lives we do not know.

Henry: Once you get past the problem of problems, you still need to identify which kind of problem you are dealing with. You identify three standard types of problems: solution problems, selection problems and optimization problems. What – very briefly – are the key differences between these kinds of problems?

Scott: I’m constantly pondering the potential set of categories in which collective intelligence can emerge. I’m teaching a course on collective intelligence this semester and the undergraduates and I developed an acronym SCARCE PIGS to describe the different types of domains. Here’s the brief summary:

  • Predict: when individuals combine information, models, or measurements to estimate a future event, guess an answer, or classify an event. Examples might involve betting markets, or combined efforts to guess a quantity, such as Francis Galton’s example of people at a fair trying to guess the weight of a steer.
  • Identify: when individuals have local, partial, or possibly erroneous knowledge and collectively can find an object. Here, an example is DARPA’s Red Balloon project.
  • Solve: when individuals apply and possibly combine higher order cognitive processes and analytic tools for the purpose of finding or improving a solution to a task. Innocentive and similar organizations provide examples of this.
  • Generate: when individuals apply diverse representations, heuristics, and knowledge to produce something new. An everyday example is creating a new building.
  • Coordinate: when individuals adopt similar actions, behaviors, beliefs, or mental frameworks by learning through local interactions. Ordinary social conventions such as people greeting each other are good examples.
  • Cooperate: when individuals take actions, not necessarily in their self interest, that collectively produce a desirable outcome. Here, think of managing common pool resources (e.g. fishing boats not overfishing an area that they collectively control).
  • Arrange: when individuals manipulate items in a physical or virtual environment for their own purposes resulting in an organization of that environment. As an example, imagine a student co-op which keeps twenty types of hot sauce in its pantry. If each student puts whichever hot sauce she uses in the front of the pantry, then on average, the hot sauces will be arranged according to popularity, with the most favored hot sauces in the front and the least favored lost in the back.
  • Respond: when individuals react to external or internal stimuli creating collective responses that maintains system level functioning. For example, when yellow jackets attack a predator to maintain the colony, they are displaying this kind of problem solving.
  • Emerge: when individual parts create a whole that has categorically distinct and new functionalities. The most obvious example of this is the human brain….(More)”

Can Crowdsourcing Help Make Life Easier For People With Disabilities?


Sean Captain at FastCompany: “These days GPS technology can get you as close as about 10 feet from your destination, close enough to see it—assuming you can see.

But those last few feet are a chasm for the blind (and GPS accuracy sometimes falls only within about 30 feet).

“Actually finding the bus stop, not the right street, but standing in the right place when the bus comes, is pretty hard,” says Dave Power, president and CEO of the Perkins School for the Blind near Boston. Helen Keller’s alma mater is developing a mobile app that will provide audio directions—contributed by volunteers—so that blind people can get close enough to the stop for the bus driver to notice them.

Perkins’s app is one of 29 projects that recently received a total of $20 million in funding from Google.org’s Google Impact Challenge: Disabilities awards. Several of the winning initiatives rely on crowdsourced information to help the disabled—be they blind, in a wheelchair, or cognitively impaired. It’s a commonsense approach to tackling big logistical projects in a world full of people who have snippets of downtime during which they might perform bite-size acts of kindness online. But moving these projects from being just clever concepts to extensive services, based on the goodwill of volunteers, is going to be quite a hurdle.

People with limited mobility may have trouble traversing the last few feet between them and a wheelchair ramp, automatic doors, or other accommodations that aren’t easy to find (or may not even exist in some places).Wheelmap, based in Berlin, is trying to help by building online maps of accessible locations. Its website incorporates crowdsourced data. The site lets users type in a city and search for accessible amenities such as restaurants, hotels, and public transit.

Paris-based J’accede (which received 500,000 euros from Google, which is the equivalent of about $565,000) provides similar capabilities in both a website and an app, with a slicker design somewhat resembling TripAdvisor.

Both services have a long way to go. J’accede lists 374 accessible bars/restaurants in its hometown and a modest selection in other French cities like Marseille. “We still have a lot of work to do to cover France,” says J’accede’s president Damien Birambeau in an email. The goal is to go global though, and the site is available in English, German, and Spanish, in addition to French. Likewise, Wheelmap (which got 825,000 euros, or $933,000) performs best in the German capital of Berlin and cities like Hamburg, but is less useful in other places.

These sites face the same challenge as many other volunteer-based, crowdsourced projects: getting a big enough crowd to contribute information to the service. J’accede hopes to make the process easier. In June, it will connect itself with Google Places, so contributors will only need to supply details about accommodations at a site; information like the location’s address and phone number will be pulled in automatically. But both J’accede and Wheelmap recognize that crowdsourcing has its limits. They are now going beyond voluntary contributions, setting up automated systems to scrape information from other databases of accessible locations, such as those maintained by governments.

Wheelmap and J’accede are dwarfed by general-interest crowdsourced sites like TripAdvisor and Yelp, which offer some information about accessibility, too. For instance, among the many filters they offer users searching for restaurants—such as price range and cuisine type—TripAdvisor and Yelp both offer a Wheelchair Accessible checkbox. Applying that filter to Parisian establishments brings up about 1,000 restaurants on TripAdvisor and 2,800 in Yelp.

So what can Wheelmap and J’accede provide that the big players can’t? Details. “A person in a wheelchair, for example, will face different obstacles than a partially blind person or a person with cognitive disabilities,” says Birambeau. “These different needs and profiles means that we need highly detailed information about the accessibility of public places.”…(More)”

Design principles for engaging and retaining virtual citizen scientists


Dara M. WaldJustin Longo and A. R. Dobell at Conservation Biology: “Citizen science initiatives encourage volunteer participants to collect and interpret data and contribute to formal scientific projects. The growth of virtual citizen science (VCS), facilitated through websites and mobile applications since the mid-2000s, has been driven by a combination of software innovations and mobile technologies, growing scientific data flows without commensurate increases in resources to handle them, and the desire of internet-connected participants to contribute to collective outputs. However, the increasing availability of internet-based activities requires individual VCS projects to compete for the attention of volunteers and promote their long-term retention. We examined program and platform design principles that might allow VCS initiatives to compete more effectively for volunteers, increase productivity of project participants, and retain contributors over time. We surveyed key personnel engaged in managing a sample of VCS projects to identify the principles and practices they pursued for these purposes and led a team in a heuristic evaluation of volunteer engagement, website or application usability, and participant retention. We received 40 completed survey responses (33% response rate) and completed a heuristic evaluation of 20 VCS program sites. The majority of the VCS programs focused on scientific outcomes, whereas the educational and social benefits of program participation, variables that are consistently ranked as important for volunteer engagement and retention, were incidental. Evaluators indicated usability, across most of the VCS program sites, was higher and less variable than the ratings for participant engagement and retention. In the context of growing competition for the attention of internet volunteers, increased attention to the motivations of virtual citizen scientists may help VCS programs sustain the necessary engagement and retention of their volunteers….(More)”

Crowdsourced Deliberation: The Case of the Law on Off-Road Traffic in Finland


Tanja Aitamurto and Hélène Landemore in Policy & Internet: “This article examines the emergence of democratic deliberation in a crowdsourced law reform process. The empirical context of the study is a crowdsourced legislative reform in Finland, initiated by the Finnish government. The findings suggest that online exchanges in the crowdsourced process qualify as democratic deliberation according to the classical definition. We introduce the term “crowdsourced deliberation” to mean an open, asynchronous, depersonalized, and distributed kind of online deliberation occurring among self-selected participants in the context of an attempt by government or another organization to open up the policymaking or lawmaking process. The article helps to characterize the nature of crowdsourced policymaking and to understand its possibilities as a practice for implementing open government principles. We aim to make a contribution to the literature on crowdsourcing in policymaking, participatory and deliberative democracy and, specifically, the newly emerging subfield in deliberative democracy that focuses on “deliberative systems.”…(More)”

Four Steps to Enhanced Crowdsourcing


Kendra L. Smith and Lindsey Collins at Planetizen: “Over the past decade, crowdsourcing has grown to significance through crowdfunding, crowd collaboration, crowd voting, and crowd labor. The idea behind crowdsourcing is simple: decentralize decision-making by utilizing large groups of people to assist with solving problems, generating ideas, funding, generating data, and making decisions. We have seen crowdsourcing used in both the private and public sectors. In a previous article, “Empowered Design, By ‘the Crowd,'” we discuss the significant role crowdsourcing can play in urban planning through citizen engagement.

Crowdsourcing in the public sector represents a more inclusive form of governance that incorporates a multi-stakeholder approach; it goes beyond regular forms of community engagement and allows citizens to participate in decision-making. When citizens help inform decision-making, new opportunities are created for cities—opportunities that are beginning to unfold for planners. However, despite its obvious utility, planners underutilize crowdsourcing. A key reason for its underuse can be attributed to a lack of credibility and accountability in crowdsourcing endeavors.

Crowdsourcing credibility speaks to the capacity to trust a source and discern whether information is, indeed, true. While it can be difficult to know if any information is definitively true, indicators of fact or truth include where information was collected, how information was collected, and how rigorously it was fact-checking or peer reviewed. However, in the digital universe of today, individuals can make a habit of posting inaccurate, salacious, malicious, and flat-out false information. The realities of contemporary media make it more difficult to trust crowdsourced information for decision-making, especially for the public sector, where the use of inaccurate information can impact the lives of many and the trajectory of a city. As a result, there is a need to establish accountability measures to enhance crowdsourcing in urban planning.

Establishing Accountability Measures

For urban planners considering crowdsourcing, establishing a system of accountability measures might seem like more effort than it is worth. However, that is simply not true. Recent evidence has proven traditional community engagement (e.g., town halls, forums, city council meetings) is lower than ever. Current engagement also tends to focus on problems in the community rather than the development of the community. Crowdsourcing offers new opportunities for ongoing and sustainable engagement with the community. It can be simple as well.

The following four methods can be used separately or together (we hope they are used together) to help establish accountability and credibility in the crowdsourcing process:

  1. Agenda setting
  2. Growing a crowdsourcing community
  3. Facilitators/subject matter experts (SME)
  4. Microtasking

In addition to boosting credibility, building a framework of accountability measures can help planners and crowdsourcing communities clearly define their work, engage the community, sustain community engagement, acquire help with tasks, obtain diverse opinions, and become more inclusive….(More)”

Can An Online Game Help Create A Better Test For TB?


Esther Landhuis at NPR: “Though it’s the world’s top infectious killer, tuberculosis is surprisingly tricky to diagnose. Scientists think that video gamers can help them create a better diagnostic test.

An online puzzle released Monday will see whether the researchers are right. Players of a Web-based game called EteRNA will try to design a sensor molecule that could potentially make diagnosing TB as easy as taking a home pregnancy test. The TB puzzle marks the launch of “EteRNA Medicine.”

The idea of rallying gamers to fight TB arose as two young Stanford University professors chatted over dinner at a conference last May. Rhiju Das, a biochemist who helped create EteRNA, told bioinformatician Purvesh Khatri about the game, which challenges nonexperts to design RNA molecules that fold into target shapes.

RNA molecules play key roles in biology and disease. Some brain disorders can be traced to problems with RNA folding. Viruses such as H1N1 flu and HIV depend on RNA elements to replicate and infect cells.

Das wants to “fight fire with fire” — that is, to disrupt the RNA involved in a disease or virus by crafting new tools that are themselves made of RNA molecules. EteRNA players learn RNA design principles with each puzzle they solve.

Khatri was intrigued by the notion of engaging the public to solve problems. His lab develops novel diagnostics using publicly available data sets. The team had just published a paper on a set of genes that could help diagnose sepsis and had other papers under review on influenza and TB.

In an “Aha!” moment during their dinner chat, Khatri says, he and Das realized “how awesome it would be to sequentially merge our two approaches — to use public data to find a diagnostic marker for a disease, and then use the public’s help to develop the test.”

TB seemed opportune as it has a simple diagnostic signature — a set of three human genes that turn up or down predictably after TB infection. When checked across gene data on thousands of blood samples from 14 groups of people around the globe, the behavior of the three-gene set readily identified people with active TB, distinguishing them from individuals who had latent TB or other diseases.

Those findings, published in February, have gotten serious attention — not only from curious patients and doctors but also from humanitarian groups eager to help bring a better TB test to market. It can currently take several tests to tell whether a person has active TB, including a chest X-ray and sputum test. The Bill & Melinda Gates Foundation has started sending data to help the Stanford team validate a test based on the newly identified TB gene signature, says study leader Khatri, who works at the university’s Center for Biomedical Informatics Research….(More)”