Horizon Scan by the UK Parliament: “According to research from the Centre for Climate Change and Social Transformation, reaching net zero by 2050 will require individual behaviour change, particularly when it comes to aviation, diet and energy use.
The government’s 2023 Powering Up Britain: Net Zero Growth Plan referred to low carbon choices as ‘green choices’, and described them as public and businesses choosing green products, services, and goods. The plan sets out six principles regarding policies to facilitate green choices. Both the Climate Change Committee and the House of Lords Environment and Climate Change Committee have recommended that government strategies should incorporate greater societal and behavioural change policies and guidance.
Contributors to the horizon scan identified managing consumer behaviour and habits to help achieve net zero as a topic of importance for parliament over the next five years. Change in consumer behaviour could result in approximately 60% of required emission reductions to reach net zero.[5] Behaviour change will be needed from the wealthiest in society, who according to Oxfam typically lead higher-carbon lifestyles.
Incorporating behavioural science principles into policy levers is a well-established method of encouraging desired behaviours. Common examples of policies aiming to influence behaviour include subsidies, regulation and information campaigns (see below).
However, others suggest deliberative public engagement approaches, such as the UK Climate Change Assembly,[7] may be needed to determine which pro-environmental policies are acceptable.[8] Repeated public engagement is seen as key to achieve a just transition as different groups will need different support to enable their green choices (PN 706).
Researchers debate the extent to which individuals should be responsible for making green choices as opposed to the regulatory and physical environment facilitating them, or whether markets, businesses and governments should be the main actors responsible for driving action. They highlight the need for different actions based on the context and the different ways individuals act as consumers, citizens, and within organisations and groups. Health, time, comfort and status can strongly influence individual decisions while finance and regulation are typically stronger motivations for organisations (PN 714)…(More)”