Article by Steven J. Vaughan-Nichols: “I use AI a lot, but not to write stories. I use AI for search. When it comes to search, AI, especially Perplexity, is simply better than Google.
Ordinary search has gone to the dogs. Maybe as Google goes gaga for AI, its search engine will get better again, but I doubt it. In just the last few months, I’ve noticed that AI-enabled search, too, has been getting crappier.
In particular, I’m finding that when I search for hard data such as market-share statistics or other business numbers, the results often come from bad sources. Instead of stats from 10-Ks, the US Securities and Exchange Commission’s (SEC) mandated annual business financial reports for public companies, I get numbers from sites purporting to be summaries of business reports. These bear some resemblance to reality, but they’re never quite right. If I specify I want only 10-K results, it works. If I just ask for financial results, the answers get… interesting,
This isn’t just Perplexity. I’ve done the exact same searches on all the major AI search bots, and they all give me “questionable” results.
Welcome to Garbage In/Garbage Out (GIGO). Formally, in AI circles, this is known as AI model collapse. In an AI model collapse, AI systems, which are trained on their own outputs, gradually lose accuracy, diversity, and reliability. This occurs because errors compound across successive model generations, leading to distorted data distributions and “irreversible defects” in performance. The final result? A Nature 2024 paper stated, “The model becomes poisoned with its own projection of reality.”
Model collapse is the result of three different factors. The first is error accumulation, in which each model generation inherits and amplifies flaws from previous versions, causing outputs to drift from original data patterns. Next, there is the loss of tail data: In this, rare events are erased from training data, and eventually, entire concepts are blurred. Finally, feedback loops reinforce narrow patterns, creating repetitive text or biased recommendations…(More)”.