Policy making 2.0: From theory to practice


Paper by E. Ferro, EN Loukis, Y. Charalabidis, and M. Osella in Government Information Quarterly: “Government agencies are gradually moving from simpler towards more sophisticated and complex practices of social media use, which are characterized by important innovations at the technological, political and organizational level. This paper intends to provide two contributions to the current discourse about such advanced approaches to social media exploitation. The first is of practical nature and has to do with assessing the potential and the challenges of a centralized cross-platform approach to social media by government agencies in their policy making processes. The second contribution is of theoretical nature and consists in the development of a multi-dimensional framework for an integrated evaluation of such advanced practices of social media exploitation in public policy making from technological, political and organizational perspectives, drawing from theoretical constructs from different domains. The proposed framework is applied for the evaluation of a pilot consultation campaign conducted in Italy using multiple social media and concerning the large scale application of a telemedicine program.”

Neighborhood Buzz: What people are tweeting in your city.


“Neighborhood Buzz is an experimental system that lets you find out what people in your neighborhood, and neighborhoods in cities around the country, are talking about on Twitter. When you select a neighborhood from a city map, Neighborhood Buzz displays the main topics that people in that neighborhood are discussing — politics, sports, food, etc. — and then lets you drill down to look at the individual tweets in those categories.
The system also lets you see, at a glance, how much people in different neighborhoods in a city are talking about a given topic through a “heat map” overlay on the city’s geographical map.
Neighborhood Buzz uses geo-located tweets as input. Only a small fraction of tweets currently have location tags, but the number is sufficient to provide tens or hundreds of tweets per neighborhood per day.
The topical categorizer that the system uses is statistical — which means that even though we show only the tweets we are most confident the system is categorizing correctly, it still sometimes makes mistakes. You can let us know when the system has incorrectly categorized a tweet, and eventually that will help us to improve the system.
Neighborhood Buzz was originally developed at Northwestern University Knight Lab in our joint projects class in technology and journalism, involving students and faculty from the Medill School of Journalism and the McCormick School of Engineering, Dept. of Electrical Engineering and Computer Science, at Northwestern. It was then re-architected and further developed at the Knight Lab.”

Can These Entrepreneurs Solve The Intractable Problems Of City Government?


FastCoExist: “In case the recent Obamacare debacle didn’t make it clear enough, the government has some serious problems getting technology to work correctly. This is something that President Obama has recognized in the past. In July, he made this statement: “I’m going to be asking more people around the country–more inventors and entrepreneurs and visionaries–to sign up to serve. We’ve got to have the brightest minds to help solve our biggest challenges.”
In San Francisco, that request has been taken on by the newly minted Entrepreneur-in-Residence (EIR) program–the first ever government-run program that helps startups to develop technologies that can be used to deal with pressing government issues. It’s kind of like a government startup incubator. This week, the EIR program announced 11 finalists for the program, which received 200 applications from startups across the world. Three to five startups will ultimately be chosen for the opportunity….
The 11 finalists range from small startups with just a handful of people doing cutting-edge work to companies valued at over $1 billion. Some of the highlights:

  • Arrive Labs, a company that crowdsources public transit data and combines it with algorithms and external conditions (like the weather) to predict congestion, and to offer riders faster alternatives.
  • A startup called Regroup that offers group messaging through a number of channels, including email, text, Facebook, Twitter, and digital signs.
  • Smart waste management company Compology, which is working on a wireless waste monitoring system to tell officials what’s inside city dumpsters and when they are full.
  • Birdi, a startup developing smart air quality, carbon monoxide, and smoke detectors that send alerts to your smartphone. The company also has an open API so that developers can pull in public outdoor air quality data.
  • Synthicity’s 3-D digital city simulation (think “real-life Simcity”), which is based on urban datasets. The simulation is geared towards transportation planners, urban designers, and others who rely on city data to make decisions…”

An Experiment in Hiring Discrimination Via Online Social Networks


Paper by Acquisti, Alessandro and Fong, Christina: “Surveys of U.S. employers suggest that numerous firms seek information about job applicants online. However, little is known about how this information gathering influences employers’ hiring behavior. We present results from two complementary randomized experiments (a field experiment and an online experiment) on the impact of online information on U.S. firms’ hiring behavior. We manipulate candidates’ personal information that is protected under either federal laws or some state laws, and may be risky for employers to enquire about during interviews, but which may be inferred from applicants’ online social media profiles. In the field experiment, we test responses of over 4,000 U.S. employers to a Muslim candidate relative to a Christian candidate, and to a gay candidate relative to a straight candidate. We supplement the field experiment with a randomized, survey-based online experiment with over 1,000 subjects (including subjects with previous human resources experience) testing the effects of the manipulated online information on hypothetical hiring decisions and perceptions of employability. The results of the field experiment suggest that a minority of U.S. firms likely searched online for the candidates’ information. Hence, the overall effect of the experimental manipulations on interview invitations is small and not statistically significant. However, in the field experiment, we find evidence of discrimination linked to political party affiliation. Specifically, following the Gallup Organization’s segmentation of U.S. states by political ideology, we use results from the 2012 presidential election and find evidence of discrimination against the Muslim candidate compared to the Christian candidate among employers in more Romney-leaning states and counties. These results are robust to controlling for firm characteristics, state fixed effects, and a host of county-level variables. We find no evidence of discrimination against the gay candidate relative to the straight candidate. Results from the online experiment are consistent with those from the field experiment: we find more evidence of bias among subjects more likely to self-report more political conservative party affiliation. The online experiment’s results are also robust to controlling for demographic variables. Results from both experiments should be interpreted carefully. Because politically conservative states and counties in our field experiment, and more conservative party affiliation in our online experiment, are not randomly assigned, the result that discrimination is greater in more politically conservative areas and among more politically conservative online subjects should be interpreted as correlational, not causal.”

Social Media Can Boost Disease Outbreak Monitoring, Study Finds


IHealthBeat: “Monitoring social media websites like Twitter could help health officials and providers identify in real time severe medical outbreaks, allowing them to more efficiently direct resources and curb the spread of disease, according to a San Diego State University study published last month in the Journal of Medical Internet Research, Medical News Today reports…
For the study, lead researcher and San Diego State University geography professor Ming-Hsiang Tsou and his team used a program to monitor tweets that originated within a 17-mile radius of 11 cities. The program recorded details of tweets containing the words “flu” or “influenza,” including:

  • Origin;
  • Username;
  • Whether the tweet was an original or a retweet; and
  • Any links to websites in the tweet.

Researchers then compared their findings with regional data based on CDC’s definition of influenza-like illness….
The program recorded data on 161,821 tweets that included the word “flu” and 6,174 tweets that included the word “influenza” between June 2012 and the beginning of December 2012.
According to the study, nine of the 11 cities exhibited a statistically significant correlation between an uptick in the number of tweets mentioning the keywords and regional outbreak reports. In five of the cities — Denver, Fort Worth, Jacksonville, San Diego and Seattle — the algorithm noted the outbreaks sooner than regional reports.
Tsou in a release said that the social media monitoring program detected outbreaks daily, while “[t]raditional procedures” typically “take at least two weeks.”

Selected Readings on Crowdsourcing Funds


The Living Library’s Selected Readings series seeks to build a knowledge base on innovative approaches for improving the effectiveness and legitimacy of governance. This curated and annotated collection of recommended works on the topic of crowdsourcing was originally published in 2013.

Crowdsourcing funds, or crowdfunding, is an emerging method for raising money that allows a wide pool of people to make small investments, gain access to ideas and projects they feel personally connected to, and spur growth in small businesses and social ventures. Popular crowdfunding platforms like Kickstarter and Indiegogo helped bring the practice into the public consciousness. Now, civic crowdfunding platforms like Citizinvestor and Spacehive are helping to apply this innovative funding model already in use for helping to fund artists, charities and inventors to help address public concerns traditionally considered under government’s purview.

Crowdfunding has also received recent attention from policymakers in the US through the US Securities JOBS Act, which provides an exemption from the registration requirements for offerings of securities by a company made through an SEC registered Crowdfunding Platform.

Selected Reading List (in alphabetical order)

Annotated Selected Reading List (in alphabetical order)

Aitamurto, Tanja. “The Impact of Crowdfunding on Journalism.” Journalism Practice 5, no. 4 (2011): 429–445. http://bit.ly/1bk4wNI.

  • This article analyzes the impact of crowdfunding on journalism, where, “readers’ donations accumulate into judgments about the issues that need to be covered.”
  • Aitamurto’s central findings inspire optimism regarding the potential of crowdfunding for the public good. She finds that, “From the donor’s perspective, donating does not create a strong relationship from donor to journalist or to the story to which they contributed;” rather, “[t]he primary motivation for donating is to contribute to the common good and social change.”

Baeck, Peter and Liam Collins. Working the Crowd: A Short Guide to Crowdfunding and How It Can Work for You. Nesta, May 2013. http://bit.ly/Hkl3rx.

  • This report “aims to give a quick overview of crowdfunding, the different versions of the model and how they work.”
  •  The authors list four technological innovations that have contributed to the growth of modern crowdfunding:
    • An online place for pitches
    • Moving your money with a click
    • The social engine
    • Fueling campaigns with algorithms
  • Baeck and Collins consider public and social projects to be one of the areas where crowdfunding can have a significant impact. They argue that civic crowdfunding “has the potential to disrupt how money for charitable causes is sourced and how public services and spaces are used and paid for.”

Best, Jason, Sherwood Neiss and Davis Jones. “How Crowdfund Investing Helps Solve Three Pressing Socioeconomic Challenges.” Crowdfunding PR, Social Media & Marketing Campaigns. http://bit.ly/1aaTGwQ.

  • This paper outlines the forces driving the widespread use of crowdfund investing, namely social media, the existence of funding systems that marginalize people outside of major urban centers and the ability of people to function remotely from their work spaces.
  • The authors also discuss a number of public-facing benefits of crowdfund investing:
    • Crowdfund Investing Creates Jobs
    • Bringing capital in off the sidelines for use by small businesses
    • Funding entrepreneurs everywhere
    • Capital no longer for the chosen few
    • Crowdfund Investing Grows GDP
    • Reduction in the failure rate of small businesses
    • Crowd monitoring reduces agency costs

De Buysere, Kristof, Oliver Gajda, Ronald Kleverlaan, Dan Marom, and Matthias Klaes. A Framework for European Crowdfunding, 2012. http://bit.ly/1aaTFsE.

  • This paper seeks to provide a “concise overview of the state of crowdfunding in Europe, with the aim of establishing policy and a distinct framework for the European crowdfunding industry,” which the authors believe, “will aid in the economic recovery of Europe.”
  • The authors, in their advocacy for greater crowdfunding opportunities for businesses in Europe, provide a rationale for the practice that also helps demonstrate the potential benefits of greater crowdfunding opportunities within government. They argue that, “Crowdfunding can offer unique support for budding and existing entrepreneurs on multiple levels. No other investment form, be it debt or equity, can provide the benefits of pre-sales, market research, word-of-mouth promotion, and crowd wisdom without additional cost.”

Hollow, Matthew. “Crowdfunding and Civic Society in Europe: A Profitable Partnership?” Open Citizenship 4, no. 1 (May 20, 2013). http://bit.ly/1cgzefL.

  • In this paper, Hollow explores the rise of crowdfunding platforms (CFPs), particularly related to civil society. He notes that, “[f]or civil society activists and others concerned with local welfare issues, the emergence of these new CFPs has been hugely significant: It has opened up a new source of funding when governments and businesses around the world are cutting back on their spending.”
  • Hollow argues that, “aside from their evident financial and economic benefits, CFPs also have the capacity to help foster and strengthen non-parliamentary democratic structures and practices. As such, they should be supported and encouraged as part of a framework of further European democratization and civic integration.”

Mollick, Ethan R. “The Dynamics of Crowdfunding: An Exploratory Study.” Journal of Business Venturing (June 26, 2013). http://bit.ly/1aaTJIV.

  • This paper “offers a description of the underlying dynamics of success and failure among crowdfunded ventures,” focusing on how personal networks and the project quality and viability have an impact on the success of crowdfunding efforts.
  • Mollick also highlights how other factors, like the geography of the project, design choices made by crowdfunding sites and developments in technology in this space all have an influence on the relationship between backers and project founders.
  • The paper finally demonstrates that projects that succeed do so by a small margin and those that fail seemingly by a large margin suggesting the influence of social bias and crowd influence.

Stemler, Abbey R. “The JOBS Act and Crowdfunding: Harnessing the Power—and Money—of the Masses.” Business Horizons 56, no. 3 (May 2013): 271–275. http://bit.ly/1ih9lts.

  • This paper discusses the Jumpstart Our Business Startups (JOBS) Act signed into law by President Obama in 2012, with a specific focus on the CROWDFUND Act, which enables entrepreneurs and small business owners to sell limited equity in their companies to a “crowd” of investors.
  • The objective of the Act is to exempt crowdfunding from registration requirement costs, allowing the potential of equity-based funding to be realized, by creating a pathway for underfunded entrepreneurs to access otherwise inaccessible streams of funding.
  • Stemler argues that the Act helps to legitimize crowdfunding as a community-building and fundraising tool for the business community, and also helps build better relationships between small business owners and government.

How the City of San Francisco uses Social Media to Connect with Citizens


SalesForce Marketing Cloud: “San Francisco is one of the most diverse cities in the world and home to some of the most tech-savvy and innovative people in the world. …The city currently monitors 33 Facebook accounts, 39 Twitter accounts and 16 YouTube accounts – each is tracked by their respective department. This allows for a wide breadth of two-way conversation on regional issues. Employees are also taking steps to increase their social monitoring with a focus on public safety. High-tech people expect a high-tech government and the City of San Francisco is delivering this in spades.
Check out the video below to learn more about the amazing work the City and County of San Francisco are doing with social engagement.”

Inside Avaaz – can online activism really change the world?


The Guardian: “With 30 million members, Avaaz is an organisation with ambitions to save us all through technology. Carole Cadwalladr meets its founder Ricken Patel to find out what it has achieved…But then, this is the reality of 21st century protest: it’s a beauty parade. A competition for the thing that we all seem to have less of: attention. The TV cameras do show up, though, and a young Rohingya woman from Burma’s Muslim minority gives moving interviews to journalists about the terrible human rights abuses her family have endured. And a dozen or so mostly fresh-faced young people show up to offer their support. The protest has been organised by Avaaz, an online activist organisation, and these are Avaazers. They may have just signed an online petition, or “liked” a cause on Facebook, or donated to a campaign – to save Europe’s bees from pesticides, or to defend Masai land rights in Tanzania, or to “stand by” Edward Snowden. And, depending on who you believe, they’re either inventing a new type of 21st-century protest or they’re a bunch of idle slacktivists who are about as likely to start a revolution as they are to renounce their iPhones and give up Facebook.
In just six years, Avaaz – which means “voice” in various languages – has become a global pressure group to be reckoned with. It’s a new kind of activism that isn’t issue-led, it’s issues-led. It’s human rights abuses in Burma, or it’s the Syrian civil war, or it’s threats against the Great Barrier Reef or it’s homophobia in Costa Rica. It’s whatever its supporters, guided by the Avaaz team, choose to click on most this month. And if you hadn’t heard of Avaaz before, it’s probably only a matter of time….
“We’re like a laboratory for virality. For every campaign we test perhaps 20 different versions of it to see what people want.” It tweaks and it tweaks and it tweaks, changing the wording, pictures, call for action, and only then does it send it out on public release. Sam Barratt, Avaaz’s head of press, shows me the previous versions of its email about the Burma campaign. “Changing the meme at the top, or the photograph, massively affects the number of clicks. Eighteen versions were tested. People think we just chuck it out there, but there’s a huge amount of data sophistry into how we design the campaigns.” And, just as Amazon and Google try to predict our behaviour, and adjust their offerings based on our past preferences, so does Avaaz. It uses algorithms to detect things we perhaps don’t even know about ourselves.
“It’s a tremendously evolving science, internet engagement,” says Patel. “But we develop a picture of someone from their previous engagements with us. So, for example, we can see that a certain set of people, based on their previous behaviour, might be interested in starting a campaign, and another set won’t be, but may be interested in signing something. We can tailor it to the individual.”
Everything is viral now, says Patel, “from financial crises to health epidemics to ideas”. And learning the lessons of that and of how to garner attention from some of the most attention-deficient people on the planet – young people with electronic devices – has been Avaaz’s masterstroke….
A crisistunity is another Avaaz-ism. “Though I think we originally got it from The Simpsons,” says Patel. “It’s a mixture of crisis and opportunity. We’re at this extraordinary moment in history. We have the power to wipe out our species. But at the same time, we’ve had tremendous progress in the past 30 years. We have more than halved global poverty. We’ve radically increased the status of women. There are tremendous reasons for hope and optimism.”
There is something very Avaazian about the crisistunity, I come to think, in that it’s borrowed something slick and witty from popular culture and re-purposed it for something which used to be called the Greater Good. And then given it a thick dollop of added earnestness.”

Platform enables business to track local and state legislation, and predict the outcome


Springwise: “We’ve already seen platforms such as Tweetminster use social media to keep citizens up-to-date with the latest goings on in the British Parliament. Now FiscalNote is providing businesses in the US with the tools to track the bills and legislature that affects their industry, as well offering insights into their potential results.
For small businesses, it can be difficult to keep on top of all the goings-on in Congress, never mind individual state and county rulings that may affect their operations. In what it calls the Political Genome Project, FiscalNote aims to keep tabs on any changes to the law across the 50 states. After users have selected their chosen industries, the site delivers only the news relevant to them, presented in an easy-to-understand way on the user dashboard. Mobile notifications also keep businesses informed of changes as they’re fought on the floor. Infographic-style analytics show the progress of each piece of legislation, and the probability of each outcome is worked out with complex algorithms that take in previous results and historical data.
FiscalNote helps small businesses to make smarter decisions by gaining greater insight into the workings of national and local politics related to their industry, keeping them informed of changes they might have otherwise missed. How else can companies stay on top of the latest news from their particular sector?
Website: www.fiscalnote.com”

Why We Engage: How Theories of Human Behavior Contribute to Our Understanding of Civic Engagement in a Digital Era


New paper by Gordon, Eric and Baldwin-Philippi, Jessica and Balestra, Martina: “…Just as the rapidly evolving landscape of connectivity and communications technology is transforming the individual’s experience of the social sphere, what it means to participate in civic life is also changing, both in how people do it and how it is measured. Civic engagement includes all the ways in which individuals attend to the concerns of public life, how one learns about and participates in all of the issues and contexts beyond one’s immediate private or intimate sphere. New technologies and corresponding social practices, from social media to mobile reporting, are providing different ways to record, share, and amplify that attentiveness. Media objects or tools that impact civic life can be understood within two broad types: those designed specifically with the purpose of community engagement in mind (for instance, a digital game for local planning or an app to give feedback to city council) or generic tools that are subsequently appropriated for engaging a community (such as Twitter or Facebook’s role in the Arab Spring or London riots). Moreover, these tools can mediate any number of relationships between or among citizens, local organizations, or government institutions. Digitally mediated civic engagement runs the gamut of phenomena from organizing physical protests using social media (e.g., Occupy), to using digital tools to hack institutions (e.g., Anonymous), to using city-produced mobile applications to access and coproduce government services, to using digital platforms for deliberating. Rather than try to identify what civic media tools look like in the midst of such an array of possibilities (by focusing on in depth examples or case studies), going forward we will instead focus on how digital tools expand the context of civic life and motivations for engagement, and what participating in civic life looks like in a digital era.
We present this literature review as a means of exploring the intersection of theories of human behavior with the motivations for and benefits of engaging in civic life. We bring together literature from behavioral economics, sociology, psychology and communication studies to reveal how civic actors, institutions, and decision-making processes have been traditionally understood, and how emerging media tools and practices are forcing their reconsideration.