Deb Roy and William Powers in the Huffington Post: “For the last four years, a town in southern Spain has been conducting a remarkable experiment in civic life. Jun (pronounced “hoon”) has been using Twitter as its principal medium for citizen-government communication. Leading the effort is Jun’s Mayor, José Antonio Rodríguez Salas, a passionate believer in the power of technology to solve problems and move society forward.
Since launching the initiative in 2011, Rodríguez Salas has been recruiting his 3,500 townspeople to not only join the social network but have their Twitter accounts locally verified at town hall. This extra step isn’t necessary to participate in the conversation – Twitter is open to anyone – but it helps town employees know they’re dealing with actual residents.
In the most basic scenario, a citizen who has a question, request or complaint tweets it to the mayor or one of his staff, who work to resolve the matter. For instance, in the sequence of tweets shown below (which we pulled from the 2014 Twitter data and translated into English), at 10:48 pm a citizen tells the mayor that a street lamp is out on Maestro Antonio Linares Street. Nine minutes later, the mayor replies that he’ll have the town electrician fix it the next day. The mayor’s tweet includes the Twitter handle of the electrician, who is automatically notified that he’s been mentioned and sees the exchange. That tweet is a public promise that the town will indeed take action, and to underline this it ends with the hashtag #JunGetsMoving. The next day, the electrician tweets a photo of the repaired fixture, thanking the citizen for his help and repeating the hashtag.
A citizen alerts the mayor to a broken street lamp. Two tweets later, it’s fixed.
Governments have been responding to citizens for centuries. But digital networks have made it possible to build much faster, more efficient feedback loops. Each of the participants in the above transaction wrote a single text of less than 140 characters, and in less than 24 hours the problem was solved….(More)”