Information Week: “All Twitter users can access a detailed report on their followers and individual tweets, including impressions, clicks, and engagement. Here’s what you need to know.
Twitter just made it easier for you to gauge how well your tweets resonate with your followers.
Ian Chan, front-end engineer at Twitter, announced yesterday in a tweet that all users now have access to its analytics platform, which launched in July but was open only to advertisers and verified accounts. The analytics provide details on your tweets’ engagement, clicks, retweets, favorites, replies, and more.
To access the analytics dashboard, log into analytics.twitter.com with your username and password. Analytics are provided to users who have had a Twitter account for at least 14 days, the company said….
Twitter’s analytics dashboard will probably appeal mostly to power users looking to reach more people and improve engagement. The social network does place restrictions on who can access it, however. In addition to the 14-day account requirement, users must primarily tweet in English, French, Japanese, or Spanish, the company said. Your account must also be public.”
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