What if instead of going to a city meeting, you could go on Twitter, tweet your opinion, and still be heard by those in government? New research suggests this is a possibility.
The Urban Attitudes Lab at Tufts University has conducted research on accessing “big data” on social networking sites for civic purposes, according to Justin Hollander, associate professor in the Department of Urban and Environmental Policy and Planning at Tufts.
About six months ago, Hollander began researching new ways of accessing how people think about the places they live, work and play. “We’re looking to see how tapping into social media data to understand attitudes and opinions can benefit both urban planning and public policy,” he said.
Harnessing natural comments — there are about one billion tweets per day — could help governments learn what people are saying and feeling, said Hollander. And while formal types of data can be used as proxies for how happy people are, people openly share their sentiments on social networking sites.
Twitter and other social media sites can also provide information in an unobtrusive way. “The idea is that we can capture a potentially more valid and reliable view [of people’s] opinions about the world,” he said. As an inexact science, social science relies on a wide range of data sources to inform research, including surveys, interviews and focus groups; but people respond to being the subject of study, possibly affecting outcomes, Hollander said.
Hollander is also interested in extracting data from social sites because it can be done on a 24/7 basis, which means not having to wait for government to administer surveys, like the Decennial Census. Information from Twitter can also be connected to place; Hollander has approximated that about 10 percent of all tweets are geotagged to location.
In its first study earlier this year, the lab looked at using big data to learn about people’s sentiments and civic interests in New Bedford, Mass., comparing Twitter messages with the city’s published meeting minutes.
To extract tweets over a six-week period from February to April, researchers used the lab’s own software to capture 122,186 tweets geotagged within the city that also had words pertaining to the New Bedford area. Hollander said anyone can get API information from Twitter to also mine data from an area as small as a neighborhood containing a couple hundred houses.
Researchers used IBM’s SPSS Modeler software, comparing this to custom-designed software, to leverage a sentiment dictionary of nearly 3,000 words, assigning a sentiment score to each phrase — ranging from -5 for awful feelings to +5 for feelings of elation. The lab did this for the Twitter messages, and found that about 7 percent were positive versus 5.5 percent negative, and correspondingly in the minutes, 1.7 percent were positive and .7 percent negative. In total, about 11,000 messages contained sentiments.
The lab also used NVivo qualitative software to analyze 24 key words in a one-year sample of the city’s meeting minutes. By searching for the same words in Twitter posts, the researchers found that “school,” “health,” “safety,” “parks,” “field” and “children” were used frequently across both mediums.
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Next up for the lab is a new study contrasting Twitter posts from four Massachusetts cities with the recent election results.
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