A Massive LinkedIn Study Reveals Who Actually Helps You Get That Job

Article by Viviane Callier : “If you want a new job, don’t just rely on friends or family. According to one of the most influential theories in social science, you’re more likely to nab a new position through your “weak ties,” loose acquaintances with whom you have few mutual connections. Sociologist Mark Granovetter first laid out this idea in a 1973 paper that has garnered more than 65,000 citations. But the theory, dubbed “the strength of weak ties,” after the title of Granovetter’s study, lacked causal evidence for decades. Now a sweeping study that looked at more than 20 million people on the professional social networking site LinkedIn over a five-year period finally shows that forging weak ties does indeed help people get new jobs. And it reveals which types of connections are most important for job hunters…Along with job seekers, policy makers could also learn from the new paper. “One thing the study highlights is the degree to which algorithms are guiding fundamental, baseline, important outcomes, like employment and unemployment,” Aral says. The role that LinkedIn’s People You May Know function plays in gaining a new job demonstrates “the tremendous leverage that algorithms have on employment and probably other factors of the economy as well.” It also suggests that such algorithms could create bellwethers for economic changes: in the same way that the Federal Reserve looks at the Consumer Price Index to decide whether to hike interest rates, Aral suggests, networks such as LinkedIn might provide new data sources to help policy makers parse what is happening in the economy. “I think these digital platforms are going to be an important source of that,” he says…(More)”