One new initiative, where donors are sent automatic text messages telling them when their blood has actually been used, has caught the public eye.
People who donate initially receive a ‘thank you’ text when they give blood, but they get another message when their blood makes it into somebody else’s veins.
“We are constantly trying to develop ways to express [donors’] importance,” Karolina Blom Wiberg, a communications manager at the Stockholm blood service told The Independent.
“We want to give them feed back on their effort, and we find this is a good way to do that.”
The service says the messages give donors more positive feedback about how they’ve helped their fellow citizens – which encourages them to donate again.
But the new policy has also been a hit on social media and has got people talking about blood donation amongst their friends….(More)”