Caitlin Dewey in the Washington Post: “Pinterest, the aspirational candyland of women everywhere, has long been beloved by homebuyers, wedding-planners, moms, narcissists, and people who spend too much time on their hair.
Now you can add another, odder demographic to the list: “doomsday” preppers, whose rabid interest in all things DIY actually makes for a pretty comfortable cultural fit.
Prepper Pinterest has exploded in the past year, according to the site itself: The total volume of prepper pins is up 87 percent, and repins of prepping posts have nearly tripled. Leading preppers on the platform, like Angela Paskett, Damian Brindle and Glenn Levy, have racked up tens of thousands of followers.
It’s the conclusive sign, perhaps, that the much-maligned prepper movement has finally gone mainstream — or that a particularly precious branch of it has, at least. One popular infographic, currently circulating among Pinterest’s prepper ranks, depicts a “luxury bomb shelter” complete with self-filtering bathtubs and scented oxygen tanks….
It may help that mainstream culture has, in the past 10 years, become more hospitable to the prepper ethic — thanks, in large part, to a trend that Jessica Grose once dubbed “the Pinterest effect.” Young women have revitalized the $29 billion craft industry, prodded along by ideas on Etsy, Pinterest and lifestyle blogs. Concerns about the origins of our food gave us farmers’ markets, first — followed by urban farms and “Modern Farmers” and backyard chicken coops….(More)”