Long Live the Human Network Effect


Julia Hobsbawm at Strategy + Business: “Picture the scene. The eyes of the world are on the Tham Luang cave system in Thailand, near the border with Myanmar. Trapped on a rock ledge deep inside is the Wild Boars soccer team of 12 boys and their coach, who had ventured into the caves about two weeks earlier. It is monsoon season. Water is rising and oxygen levels are falling. Not all of the boys can even swim. Time is running out.

Elon Musk proposes building a “kid-sized submarine” to assist the rescue effort. Musk’s solution is politely declined by Thai authorities as “not practical.” In fact, by the time Musk’s sub arrives, most of the boys are already out, alive. One of the most audacious, moving, complex, and successful rescue operations in history relied not on a single technology or hero but on the collaboration of many people, working together in a spontaneous network.

This web of connections came together organically and quickly, unassisted by algorithms, in a unique collaboration led by humans. It was a stunning example of what physicist Albert-László Barabási calls “scale-free networks”: networks that reproduce exponentially by their very nature. The exact same network effects that can be lethal in spreading a virus can be productive — beautiful, even — in creating a web of diverse human skills quickly. Networks, as Barabási puts it, “are everywhere. You just have to look for them.”…

Networks that come together like this and use technology, community, and communications in a timely manner are an example of what the U.N. calls its “leave no one behind” strategy for achieving sustainable development goals. I consider it an example of social health in action: They are the kinds of collaborations that help us live full and productive lives. And in business, there is an exciting opportunity to harness social health and the power of networks to help solve problems.

This kind of social health network, perhaps unsurprisingly, is very visible in innovations in the healthcare sector. A digital health community called The Mighty, for example, is a forum to find information about rare illnesses and connect people facing similar challenges, so that they might learn from the experiences of others. It now has 90 million engagements on its website per month and a new member joins every 20 seconds….(More)”.