New York City’s Digital Playbook


New York City Mayor Bill de Blasio: “…The New York City Digital Playbook outlines how we want residents to experience City services and how we will use digital tools to strengthen communities, online and off. The guidance within the Playbook will challenge all of our agencies and service providers to rethink the way they reach New Yorkers.

Our goal is to make our services more accessible, make our operations more transparent, and make it easy and fun to participate in government. In short — we aim to make New York the most user-friendly and innovative city in the world.

We believe that City government should be at New Yorkers’ fingertips and services should be just a swipe or a click away — just like so much of the technology in the rest of our lives. We also know that there are many people in New York City’s incomparable tech and design community who share this goal and want to lend expertise. So, another important goal of the Playbook is to make it easier for civically minded technologists to help us.

How to use the Playbook

This is an internal vision and strategy document that we will immediately begin to implement across government.

You may ask: if it’s an internal document, why share it publicly? A few reasons:

1. Transparency is a central tenet of our work;
2. This is a work in progress that we want to develop and update in the open.
3. We want to know how you think we can make it better.

The Playbook lives on nyc.gov/playbook.

Also, we’re giving a printed “strategy deck,” or set of cards, to staff across the city. Each card has a different principle or strategy printed on the front and key explanations and tips on the back. City leaders will use these cards to plan together and inspire each other when they’re designing new services, or thinking about how to make existing services better….(More)”