Nudge Concept App Hopes To Point Pre-Diabetics Toward A Healthier Lifestyle

Addy Dugdale at FastCompany: “A new concept app from the London office of design and innovation consultancy Smart Design aims to improve the health of a large portion of the world’s population, a segment for whom weight loss can be a matter of life and death: diabetics.
Nudge is a concept app aimed at pre-diabetics—people with a high risk of developing type 2 diabetes—to change their eating habits. Described as a “personal nutritionist disguised as a shopping assistant,” the app keeps track of a user’s weekly grocery shopping using a phone’s camera to scan products on store shelves. The app looks for purchasing patterns that can be improved, and suggests healthy alternatives—like substituting red rice for white rice, or maybe even quinoa—to nudge the individual toward making better decisions. The idea is to help pre-diabetics make small, incremental changes.

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