Applying Social and Behavioral Science to Federal Policies and Programs to Deliver Better Outcomes


The White House: “Human behavior is a key component of every major national and global challenge. Social and behavioral science examines if, when, and how people’s actions and interactions influence decisions and outcomes. Understanding human behavior through social and behavioral science is vitally important for creating federal policies and programs that open opportunities for everyone.

Today, the Biden-Harris Administration shares the Blueprint for the Use of Social and Behavioral Science to Advance Evidence-Based Policymaking. This blueprint recommends actions for agencies across the federal government to effectively leverage social and behavioral science in improving policymaking to deliver better outcomes and opportunities for people all across America. These recommendations include specific actions for agencies, such as considering social and behavioral insights early in policy or program development. The blueprint also lays out broader opportunities for agencies, such as ensuring agencies have a sufficient number of staff with social and behavioral science expertise.  

The blueprint includes nearly a hundred examples of how social and behavioral science is already used to make real progress on our highest priorities, including promoting safe, equitable, and engaged communities; protecting the environment and promoting climate innovation; advancing economic prosperity and the future of the workforce; enhancing the health outcomes of all Americans; rebuilding our infrastructure and building for tomorrow; and promoting national defense and international security. Social and behavioral science informs the conceptualization, development, implementation, dissemination, and evaluation of interventions, programs, and policies. Policymakers and social scientists can examine data about how government services reach people or measure the effectiveness of a program in assisting a particular community. Using this information, we can understand why programs sometimes fall short in delivering their intended benefits or why other programs are highly successful in delivering benefits. These approaches also help us design better policies and scale proven successful interventions to benefit the entire country…(More)”.

Behavioural Economics and Policy for Pandemics


Book edited by Joan Costa-Font, Matteo M. Galizzi: “Behavioural economics and behavioural public policy have been fundamental parts of governmental responses to the Covid-19 pandemic. This was not only the case at the beginning of the pandemic as governments pondered how to get people to follow restrictions, but also during delivery of the vaccination programme. Behavioural Economics and Policy for Pandemics brings together a world-class line-up of experts to examine the successes and failures of behavioural economics and policy in relation to the Covid-19 pandemic. It documents how people changed their behaviours and use of health care and discusses what we can learn in terms of addressing future pandemics. Featuring high-profile behavioural economists such as George Loewenstein, this book uniquely uncovers behavioural regularities that emerge in the different waves of COVID-19 and documents how pandemics change our lives.

  • Provides a selection of studies featuring behavoural regulaltities during COVID-19
  • Unique in that it brings together works from health economics and behavioural science that neither journals or other books do
  • Offers the first book on the behavioural economics of pandemics
  • Brings together works of behavoural scientists and the economists examining health behaviours on the effects of COVID-19 on health and health care…(More)”.

Sludge Toolkit


About: “Sludge audits are a way to identify, quantify and remove sludge (unnecessary frictions) from government services. Using the NSW Government sludge audit method, you can

  • understand where sludge is making your government service difficult to access
  • quantify the impact of sludge on the community
  • know where and how you can improve your service using behavioural science
  • measure the impact of your service improvements…(More)”.

Third Millennium Thinking: Creating Sense in a World of Nonsense


Book by Saul Perlmutter, John Campbell and Robert MacCoun: “In our deluge of information, it’s getting harder and harder to distinguish the revelatory from the contradictory. How do we make health decisions in the face of conflicting medical advice? Does the research cited in that article even show what the authors claim? How can we navigate the next Thanksgiving discussion with our in-laws, who follow completely different experts on the topic of climate change?

In Third Millennium Thinking, a physicist, a psychologist, and a philosopher introduce readers to the tools and frameworks that scientists have developed to keep from fooling themselves, to understand the world, and to make decisions. We can all borrow these trust-building techniques to tackle problems both big and small.

Readers will learn: 

  • How to achieve a ground-level understanding of the facts of the modern world
  • How to chart a course through a profusion of possibilities  
  • How to work together to take on the challenges we face today
  • And much more

Using provocative thought exercises, jargon-free language, and vivid illustrations drawn from history, daily life, and scientists’ insider stories, Third Millennium Thinking offers a novel approach for readers to make sense of the nonsense…(More)”

The Power of Noticing What Was Always There


Book by Tali Sharot and Cass R. Sunstein: “Have you ever noticed that what is thrilling on Monday tends to become boring on Friday? Even exciting relationships, stimulating jobs, and breathtaking works of art lose their sparkle after a while. People stop noticing what is most wonderful in their own lives. They also stop noticing what is terrible. They get used to dirty air. They stay in abusive relationships. People grow to accept authoritarianism and take foolish risks. They become unconcerned by their own misconduct, blind to inequality, and are more liable to believe misinformation than ever before.

But what if we could find a way to see everything anew? What if you could regain sensitivity, not only to the great things in your life, but also to the terrible things you stopped noticing and so don’t try to change?

Now, neuroscience professor Tali Sharot and Harvard law professor (and presidential advisor) Cass R. Sunstein investigate why we stop noticing both the great and not-so-great things around us and how to “dishabituate” at the office, in the bedroom, at the store, on social media, and in the voting booth. This groundbreaking work, based on decades of research in the psychological and biological sciences, illuminates how we can reignite the sparks of joy, innovate, and recognize where improvements urgently need to be made. The key to this disruption—to seeing, feeling, and noticing again—is change. By temporarily changing your environment, changing the rules, changing the people you interact with—or even just stepping back and imagining change—you regain sensitivity, allowing you to more clearly identify the bad and more deeply appreciate the good…(More)”.

Manipulation by design


Article by Jan Trzaskowski: “Human behaviour is affected by architecture, including how online user interfaces are designed. The purpose of this article is to provide insights into the regulation of behaviour modification by the design of choice architecture in light of the European Union data protection law (GDPR) and marketing law (UCPD). It has become popular to use the term ‘dark pattern’ (also ‘deceptive practices’) to describe such practices in online environments. The term provides a framework for identifying and discussing ‘problematic’ design practices, but the definitions and descriptions are not sufficient in themselves to draw the fine line between legitimate (lawful) persuasion and unlawful manipulation, which requires an inquiry into agency, self-determination, regulation and legal interpretation. The main contribution of this article is to place manipulative design, including ‘dark patterns’, within the framework of persuasion (marketing), technology (persuasive technology) and law (privacy and marketing)…(More)”.

Knightian Uncertainty


Paper by Cass R. Sunstein: “In 1921, John Maynard Keynes and Frank Knight independently insisted on the importance of making a distinction between uncertainty and risk. Keynes referred to matters about which “there is no scientific basis on which to form any calculable probability whatever.” Knight claimed that “Uncertainty must be taken in a sense radically distinct from the familiar notion of Risk, from which it has never been properly separated.” Knightian uncertainty exists when people cannot assign probabilities to imaginable outcomes. People might know that a course of action might produce bad outcomes A, B, C, D, and E, without knowing much or anything about the probability of each. Contrary to a standard view in economics, Knightian uncertainty is real. Dogs face Knightian uncertainty; horses and elephants face it; human beings face it; in particular, human beings who make policy, or develop regulations, sometimes face it. Knightian uncertainty poses challenging and unresolved issues for decision theory and regulatory practice. It bears on many problems, potentially including those raised by artificial intelligence. It is tempting to seek to eliminate the worst-case scenario (and thus to adopt the maximin rule), but serious problems arise if eliminating the worst-case scenario would (1) impose high risks and costs, (2) eliminate large benefits or potential “miracles,” or (3) create uncertain risks…(More)”.

A synthesis of evidence for policy from behavioral science during COVID-19


Paper by Kai Ruggeri et al: “Scientific evidence regularly guides policy decisions, with behavioural science increasingly part of this process. In April 2020, an influential paper proposed 19 policy recommendations (‘claims’) detailing how evidence from behavioural science could contribute to efforts to reduce impacts and end the COVID-19 pandemic. Here we assess 747 pandemic-related research articles that empirically investigated those claims. We report the scale of evidence and whether evidence supports them to indicate applicability for policymaking. Two independent teams, involving 72 reviewers, found evidence for 18 of 19 claims, with both teams finding evidence supporting 16 (89%) of those 18 claims. The strongest evidence supported claims that anticipated culture, polarization and misinformation would be associated with policy effectiveness. Claims suggesting trusted leaders and positive social norms increased adherence to behavioural interventions also had strong empirical support, as did appealing to social consensus or bipartisan agreement. Targeted language in messaging yielded mixed effects and there were no effects for highlighting individual benefits or protecting others. No available evidence existed to assess any distinct differences in effects between using the terms ‘physical distancing’ and ‘social distancing’. Analysis of 463 papers containing data showed generally large samples; 418 involved human participants with a mean of 16,848 (median of 1,699). That statistical power underscored improved suitability of behavioural science research for informing policy decisions. Furthermore, by implementing a standardized approach to evidence selection and synthesis, we amplify broader implications for advancing scientific evidence in policy formulation and prioritization…(More)”

Narrative Corruptions


Review by Mike St. Thomas: “…The world outside academia has grown preoccupied with narrative recently. Despite the rise of Big Data (or perhaps because of it), we are more keenly aware of how we use stories to explain what happens in the world, wield political power, and understand ourselves. And we are discovering that these stories can be used for good or ill. From the resurgence of nationalism on the right to the rise of identity politics on the left, the stories we tell about ourselves matter a great deal. As marketing guru Annette Simmons puts it, “Whoever tells the best story wins.” The result has been, in part, the current polarization in American life. An obvious example is the persistence of the false narrative of a stolen election, but at a deeper level, more than ever we now seem inclined—conditioned, even—to judge everything with an up or down vote.

Brooks is less than thrilled about these developments. “It was as if a fledgling I had nourished had become a predator devouring reality in the name of story,” he writes at the outset of Seduced by Story, in a clear attempt to distance himself from what he sees as the abuses of narrative in the years since Reading for the Plot was published. Though his lament contains a strain of academic pearl-clutching, Brooks’s concern is warranted. A narrative is, by nature, a hermeneutic circle—the elements of a plot gaining significance through their relation to each other—and its ever-closing loop threatening to blind its audience to the real.

Though in his new book Brooks does not back down from the claims of his old, he argues that while stories may be unavoidable, they need to be examined and critiqued constantly. A banal thesis, perhaps, but still true. After a preliminary chapter that addresses corporate storytelling and the removal of Confederate monuments, he revisits terrain covered in Reading for the Plot by examining how narratives work, using examples from Victorian-era novelists such as Honoré de Balzac, Henry James, Marcel Proust, and Sir Arthur Conan Doyle.

Within Seduced by Story are the seeds of a more trenchant claim about the ultimate purpose of storytelling—and about how our narratives have become corrupted. Brooks recalls a musical advertising slogan from his youth: “If you’ve got the time / We’ve got the beer. Miller Beer.” Jingles like this were pithy, memorable, and quite effective at communicating a quality of the product, or, more likely, at appealing to a specific emotion of the listener…(More)”.

Think, before you nudge: those who pledge to eco-friendly diets respond more effectively to a nudge


Article (and paper) by Sanchayan Banerjee: “We appreciate the incredible array of global cuisines available to us. Despite the increasing prices, we enjoy a wide variety of food options, including an abundance of meats that our grandparents could only dream of, given their limited access. However, this diverse culinary landscape comes with a price – the current food choices significantly contribute to carbon emissions and conflict with our climate objectives. Therefore, transitioning towards more eco-friendly diets is crucial.

Instead of imposing strict measures or raising costs, researchers have employed subtle “nudges”, those that gently steer individuals toward socially beneficial choices, to reduce meat consumption. These nudges aim to modify how food choices are presented to consumers without imposing choices on them. Nevertheless, expanding the use of these nudges has proven to be a complex task in general, as it sometimes raises ethical concerns about whether people are fully aware of the messages encouraging them to change their behaviour. In the context of diets which are personal, researchers have argued nudging can be ethically dubious. What business do we have in telling people what to eat?

To address these challenges, a novel approach in behavioral science, known as “nudge+”, can empower individuals to reflect on their choices and encourage meaningful shifts towards more environmentally friendly behaviours. A nudge+ is a combination of a nudge with an encouragement to think…(More)”.