Water Shortages in Latin America: How Can Behavioral Science Help?

Article by Juan Roa Duarte: “Today in 2024, one of Latin America’s largest cities, Bogota, is facing significant challenges due to prolonged droughts exacerbated by El Niño. As reservoir levels plummet, local governments have implemented water rationing measures to manage the crisis. However, these rationing measures have remained unsuccessful after one month of implementation—in fact, water usage increased during the first week.1 But why? What solution can finally help solve this crisis?

In this article, we will explore how behavioral science can help Latin American cities mitigate their water shortages—and how, surprisingly, a method my hometown Bogota used back in the ‘90s can shed some light on this current issue. We’ll also explore some modern behavioral science strategies that can be used in parallel…(More)”