Applying design science in public policy and administration research


Paper by Sjoerd Romme and Albert Meijer: “There is increasing debate about the role that public policy research can play in identifying solutions to complex policy challenges. Most studies focus on describing and explaining how governance systems operate. However, some scholars argue that because current institutions are often not up to the task, researchers need to rethink this ‘bystander’ approach and engage in experimentation and interventions that can help to change and improve governance systems.

This paper contributes to this discourse by developing a design science framework that integrates retrospective research (scientific validation) and prospective research (creative design). It illustrates the merits and challenges of doing this through two case studies in the Netherlands and concludes that a design science framework provides a way of integrating traditional validation-oriented research with intervention-oriented design approaches. We argue that working at the interface between them will create new opportunities for these complementary modes of public policy research to achieve impact….(More)”

What If There Were More Policy Futures Studios?


Essay by Lucy Kimbell: “Unexpected election results are intersecting in new and often disturbing ways with enduring issues such as economic and social inequalities; climate change; global movements of people fleeing war, poverty and environmental change; and the social and cultural consequences of long-term cuts in public funding. These developments are punctuated by dramatic events such as war, terrorist attacks and disasters such as floods, fires and other effects of changes in rainfall and temperature. Many of the available public policy visions of the future fail to connect with people’s day-to-day realities and challenges they face. Where could alternative visions and more effective public policy solutions come from? And what roles can design and futures practices play in constituting these?

For people using design-based and arts-based approaches in relation to social and public policy issues, the practices, structures and processes associated with institutions making public policy present a paradox. On
the one hand, creative methods can enable people to participate in assessing how things are, in ways that are meaningful to them, and imagining how things could be different, and to do so in collaboration with people they might not ordinarily engage with. Workshops and spaces for exploring futures such as design jams, hackathons, digital platforms, exhibitions and co-working hubs can open up a distributed creative capacity for negotiating potentialities in relation to current actualities. The strong emphasis in design on how people experience issues – understanding things on their terms, informed by the principles of ethnography – can open up participation, critique and creativity. Such practices can surface and open up difficult questions about institutions and how they work….(More)”.

Co-Creation Of Public Services: Why And How


Paper by David Osimo and Francesco Mureddu: “Co-creation” and “design thinking” are trendy themes – the topic of innumerable conferences and a growing number of academic papers. But how do we turn co-creation into a reality for Europe’s 508 million citizens? In Co-Creation of Public Services: Why and How, Co-VAL’s new Policy Brief, co-authors Francesco Mureddu and David Osimo propose a ten-step roadmap for delivering genuinely user-centric digital government. The authors argue that it is time to put co-creation at the core of government functioning.

According to the authors, “today, co-creation is a mature subject. There is an extended theoretical and applied research effort underway, led in many places by members of the Co-VAL consortium, whose research informed the new policy brief.  And there is a solid professional community, ready to deliver, and staffed by people with clearly identified job profiles, such as “user researcher” and “service designer.” There are even success stories of entire countries that scaled up design thinking at national level, such as Italy’s Government Commissioner and Digital Transformation Team and the United Kingdom’s legendary Government Digital Services.”…(More)”.

How to Transition Social Solutions to Government


Bvudzai Magadzire, Melissa West, Emily Lawrence, Julia Guerette & Barbara Jones-Singer at the Stanford Social Innovation Review: ” …At the core of our framework is the idea that solutions must exist within an “enabling context.” The enabling context comprises external conditions such as a country’s level of political stability, government independence, and economic prosperity. Each of these can have a major effect on whether a government entity succeeds in sustaining a solution after an NGO or private-sector partner exits. While these external factors are generally outside most organizations’ control, monitoring them can inform decisions about how to invest time and resources, with the aim of minimizing their negative impacts on a government’s ability to sustain projects.

We are using tools like the PESTLE framework to help identify external factors that could impact the success of programs, as well as reviewing resources from USAIDWorld BankWorld Health Organization, and other agencies to better understand the political, economic, and social context for transitioning solutions to our government partners. For instance, the government of Malawi has made high-level political commitments to support maternal, adolescent, and child health, but as a low-income country, it has limited funds to spend on health. Thus, reducing costs is critical. VillageReach initially developed a memorandum of understanding (MOU) with the telecommunications provider Airtel—one of two major mobile service providers in Malawi. Since signing the MOU in 2015, Airtel has covered all incoming call and promotional text costs of the hotline, allowing callers to call CCPF for free from any Airtel phone. The government is now managing the MOU with Airtel as part of the transition process.

As organizations assess a social solution’s readiness for transition to government, they should consider both the external environment and each of the solution elements. (Illustration by The Medium)

The second tier of our framework combines all the elements integral to a solution’s success that (unlike the enabling context) are within the control of an implementing organization. We call this the “integrated solution,” and it has six elements:

  • Solution design: This includes standard operating procedures, guidelines, templates, and job and skill descriptions needed to manage and operate the solution. We are developing a toolkit specifically to support the government in managing CCPF.
  • Resource availability: This includes the financial and human resources, as well as infrastructure like buildings and equipment, needed to transition, operate, and maintain the solution. For CCPF, we are supporting the development of a memorandum of understanding between the government and the telecommunications provider Airtel to ensure that the company continues to cover the costs of calls to the hotline.
  • Financial management: This covers developing and managing budgets, estimating and managing costs, and disbursing funds in a timely fashion. This process has been important for understanding exactly which budgets need what amount of funds to ensure that operations continue.
  • Government strategy: This includes sector (in our case, health-sector) and related government strategies that support the solution’s transition, operation, and maintenance. For CCPF, we needed to ensure that these aligned with Malawi’s broader strategic plan for the health sector.
  • Policy and regulatory strategies: These are laws and regulations that affect the solution’s transition, operation, and maintenance. For CCPF, we needed to ensure that the cadre of hotline workers fit into government staffing protocols and that we could legally share certain types of health information with callers.
  • Organizational structure: This includes managerial roles and responsibilities, management effectiveness, and governance. CCPF established a steering committee to help maintain alignment and accountability.

Organizations should evaluate and plan for the enabling context and integrated solution concurrently—ideally prior to or early on in the process of developing their solution, and periodically throughout its life….(More)”

When to Use User-Centered Design for Public Policy


Stephen Moilanen at the Stanford Social Innovation Review: “Throughout Barack Obama’s presidency, technology company executives regularly sounded off on what, from their perspective, the administration might do differently. In 2010, Steve Jobs reportedly warned Obama that he likely wouldn’t win reelection, because his administration’s policies disadvantaged businesses like Apple. And in a speech at the 2016 Republican National Convention, Peter Thiel expressed his disapproval of the political establishment by quipping, “Instead of going to Mars, we have invaded the Middle East.”

Against this backdrop, one specific way Silicon Valley has tried to nudge Washington in a new direction is with respect to policy development. Specifically, leading technologists have begun encouraging policy makers to apply user-centered design (otherwise known as design thinking or human-centered design) to the public sector. The thinking goes that if government develops policy with users more squarely in mind, it might accelerate social progress rather than—as has often been the case—stifle it.

At a moment when fewer Americans than ever believe government is meeting their needs, a new approach that elevates the voices of citizens is long overdue. Even so, it would be misguided to view user-centered design as a cure-all for what ails the public sector. The approach holds great promise, but only in a well-defined set of circumstances.

User-Centered Design in the Public Policy Arena

The term “user-centered design” refers simply to a method of building products with an eye toward what users want and need.

To date, the approach has been applied primarily to the domain of for-profit start-ups. In recent months and years, however, supporters of user-centered design have sought to introduce it to other domains. A 2013 article authored by the head of a Danish design consultancy, for example, heralded the fact that “public sector design is on this rise.” And in the recent book Lean Impact, former Google executive and USAID official Ann-Mei Chang made an incisive and compelling case for why the social sector stands to benefit from this approach.

According to this line of thinking, we should be driving toward a world where government designs policy with an eye toward the individuals that stand to benefit from—or that could be hurt by—changes to public policy.

An Imperfect Fit

The merits of user-centered design in this context may seem self-evident. Yet it stands in stark contrast to how public sector leaders typically approach policy development. As leading design thinking theorist Jeanne Liedkta notes in her book Design Thinking for the Greater Good, “Innovation and design are [currently] the domain of experts, policy makers, planners and senior leaders. Everyone else is expected to step away.”

But while user-centered design has much to offer the policy development, it does not map perfectly onto this new territory….(More)”.

How to use ‘design thinking’ to create better policy


Public Admin Explainer: “Public policies and programs are intended to improve the lives of citizens, so how can we ensure that they are as well-designed as possible?

In a recent article in Policy Design and Practice, ANZSOG’s Professor Michael Mintrom and Madeline Thomas explore the neglected connection between design thinking and the successful commissioning of public services. 

Prof. Mintrom and Ms Thomas outline how design thinking can be used to contribute to more effective commissioning, concluding that paying greater attention to local collaboration and service enhancement through the application of design thinking can improve commissioning and contribute significantly to the pursuit of desired social and economic outcomes….

Design thinking encourages end-users, policy designers, central departments, and line agencies to work in a collaborative and iterative manner. 

The most important skill for a design thinker is to “imagine the world from multiple perspectives – those of colleagues, clients, end-users, and customers”. This is where greater empathy for different perspectives emerges.

Design thinking does not start with a presumption of a known answer or even a well-defined problem. Through iterative ethnographic methods, design thinking can reduce gaps between the goals of policymaking and the experiences of citizens as they interact with government-funded services.

This kind of design thinking can be pursued through a range of techniques:

  • Environment Scanning: This strategy explores present behaviours of individuals and groups in given localities and the outcomes resulting from those behaviours. It also seeks to identify trends that may influence future outcomes. Used appropriately, it creates an evidence-based method of gathering, synthesising, and interpreting information, which can shift the attention of an organisation towards new opportunities, threats, and potential blind spots.
  • Participant Observation: While environment scanning facilitates the broad exploration of an issue, observation requires engaging with people encountering specific problems. Participant observation can access tacit, otherwise, difficult-to-capture knowledge from subjects. This gives policy makers the ability to notice significant and seemingly insignificant details to gather information.
  • Open-to-Learning Conversation: There is a common tendency, not limited to the public sector, for service-producing organisations to limit choices for clients and make incremental adjustments. Problems are addressed using standard operating procedures that attempt to maintain predefined notions of order. Rather than just trying to find alternate strategies within an existing set of choices, policy makers should try and question the existing choice set. To achieve divergent thinking, it is important to have a diverse group of people involved in the process. Diverging thinking is less about analysing existing options and more about the creation of new options and questioning the fundamental basis of existing structures.
  • Mapping: Mapping has long been used in policymaking to explore the links between mechanism design and implementation. A concept map can be used to develop a conceptual framework to guide evaluation or planning. Mapping allows the designer to visualise how things connect and spot emerging patterns. This can be done by putting one idea, or user, at the centre and then mapping how the other ideas and insights play off it. Journey mapping communicates the user experience from beginning to end and offers broader, sophisticated, and holistic knowledge of that experience. This can be a very powerful antidote to complacency and a good way to challenge conventional thinking.
  • Sensemaking: The sensemaking perspective suggests that in organisational settings, much latitude exists in the interpretation of situations and events. Sensemaking requires connections to be forged between seemingly unrelated issues through a process of selective pruning and visual organisation. Dialogue is critical to sensemaking. Once data and insights have been externalised – for example, in the form of post-it notes on the wall – designers can begin the more intellectual task of identifying explicit and implicit relationships….(More)”.


Participatory Design for Innovation in Access to Justice


Margaret Hagan at Daedalus: “Most access-to-justice technologies are designed by lawyers and reflect lawyers’ perspectives on what people need. Most of these technologies do not fulfill their promise because the people they are designed to serve do not use them. Participatory design, which was developed in Scandinavia as a process for creating better software, brings end users and other stakeholders into the design process to help decide what problems need to be solved and how. Work at the Stanford Legal Design Lab highlights new insights about what tools can provide the assistance that people actually need, and about where and how they are likely to access and use those tools. These participatory design models lead to more effective innovation and greater community engagement with courts and the legal system.

A decade into the push for innovation in access to justice, most efforts reflect the interests and concerns of courts and lawyers rather than the needs of the people the innovations are supposed to serve. New legal technologies and services, whether aiming to help people expunge their criminal records or to get divorced in more cooperative ways, have not been adopted by the general public. Instead, it is primarily lawyers who use them.1

One way to increase the likelihood that innovations will serve clients would be to involve clients in designing them. Participatory design emerged in Scandinavia in the 1970s as a way to think more effectively about decision-making in the workplace.  It evolved into a strategy for developing software in which potential users were invited to help define a vision of a product, and it has since been widely used for changing systems like elementary education, hospital services, and smart cities, which use data and technology to improve sustainability and foster economic development.3

Participatory design’s promise is that “system innovation” is more likely to be effective in producing tools that the target group will use and in spending existing resources efficiently to do so. Courts spend an enormous amount of money on information technology every year. But the technology often fails to meet courts’ goals: barely half of the people affected are satisfied with courts’ customer service….(More)”.

Prototyping for policy


Camilla Buchanan at Policy Lab Blog: “…Prototyping is common in the product and industrial design process – it has also extended to less tangible design sub-specialisms like service design. Prototypes are low fidelity mockups of an imagined idea or solution and they allow for testing before implementation. A product can be tested in cardboard form, a website can be tested through a hand drawn wireframe, a service interaction can be tested with roleplay….

Policy is a more hazy concept, it implies a message or statement of intent which sets a direction of work. Before a policy statement is made there will be some form of strategic conversation. In governments this usually takes place at the political level amongst ministers or within political parties and there is little scope for outsiders to enter these spaces. Policies set by elected officials tend to be high-level statements – as short as a line or two in a manifesto – expressed through speeches or other policy documents like White Papers.

A policy statement therefore expresses a goal and it sets in motion realisations of that goal through laws, programmes or other activities. A short policy statement can determine major programmes of government work for many years. Policy programmes have their own problem spaces to define and there is much to do in order to translate a policy goal into practical activities. Whether consciously or not, policy programmes touch the lives of millions of people and the unintended consequences or conflicting results from the enactment of poor policies can be extremely harmful. The potential benefits of testing policy goals before they are put in place are therefore huge.

The idea of design interacting directly with policy making has been explored in the last five or so years, and the first book on this subject was published in 2014. In government terms this work is very new and there is relatively little precision in current explanations. Prototyping for Policy made space to explore this better….

It is still early days for articulating exactly how and why the “physical making” aspect of design is so important in government contexts but almost all designers working in this way will emphasis it. An obvious benefit to building something real is that operational errors become more evident. And because prototypes make ideas manifest, they can help to build consensus or reveal where it is absent. They are also a way of asking questions and the presence of a prototype often prompts discussion of broader issues.

As an example, the picture below shows staff from the Service Design team at the consultancy OpenRoad in Vancouver considering advanced prototypes of changes to transit fare policy for the city for their client TransLink….(More).

Prototypes of changes to transit fares by OpenRoad

The Innovation System of the Public Service of Canada


OECD: Today, the OECD Observatory of Public Sector Innovation (OPSI) is pleased to announce the release of The Innovation System of the Public Service of Canada, the first of the OECD’s reviews of a national public sector innovation system….Some of the key findings and observations from the report include:

  • The Government of Canada starts with a strong base, having a long demonstrated history of innovation. The civil service also has a longstanding awareness and appreciation of the need for innovation.
  • There has been an ongoing recognition that the Public Service of Canada needs to continue to adapt and be responsive. Respective Clerks (the Heads of the Public Service) have repeatedly identified the need to go further.
  • Much of the ‘low-hanging’ fruit (i.e. activities to support public sector innovation such as awards, efforts to remove hurdles, introduction of new tools) has already been picked, but this is unlikely to lead to long term sustainability.
  • The innovation system is still relatively fragmented, in that most actors are experiencing the same system in different ways. New approaches are needed.
  • The Canadian Public Service has made some significant steps towards a more systemic approach to public sector innovation. However, it is likely that without continuous efforts and direction the innovation system will not be able to consistently and reliably contribute to the delivery of the best outcomes for citizens.

Given that much is still being learnt about public sector innovation, the report avoids a prescriptive approach as to what should be done. It identifies potential areas of intervention, but recognises that the context will continue to evolve, and that the specific actions taken should be matched to the ambitions and intent of the Public Service of Canada.

An innovation system is made up of many parts and contributed to by many actors. The effectiveness of the innovation system – i.e. its ability to consistently and reliably develop and deliver innovative solutions that contribute to achieving the goals and priorities of the government – will depend on collective effort, involving action from different actors at the individual, organisational, and system levels.

While a range of options are put forward, the aim of this review, and the guidance included within it, is to help provide a reflection of the system so that all actors can see themselves within it. This can provide a contribution to the ongoing discussion and deliberation about what the collective aim for innovation is within the Public Service of Canada, and how everyone can play a part, and be supported in that….(More)”.

Welcome to ShareTown


Jenni Lloyd and Alice Casey at Nesta: “Today, we’re pleased to welcome you to ShareTown. Our fictional town and its cast of characters sets out an unashamedly positive vision of a preferred future in which interactions between citizens and local government are balanced and collaborative, and data and digital platforms are deployed for public benefit rather than private gain.

In this future, government plays a plurality of roles, working closely with local people to understand their needs, how these can best be met and by whom. Provided with new opportunities to connect and collaborate with others, individuals and households are free to navigate, combine and contribute to different services as they see fit….

…the ShareLab team wanted to find a route by which we could explore how people’s needs can be put at the centre of services, using collaborative models for organising and ownership, aided by platform technology. And to do this we decided to be radically optimistic and focus on a preferred future in which those ideas that are currently emerging at the edges have become the norm.

Futures Cone from Nesta’s report ‘Don't Stop Thinking About Tomorrow: A modest defence of futurology’

Futures Cone from Nesta’s report ‘Don’t Stop Thinking About Tomorrow: A modest defence of futurology’

ShareTown is not intended as a prediction, but a source of inspiration – and provocation. If, as theatre-maker Annette Mees says, the future is fictional and the fictions created about it help us set our direction of travel, then the making of stories about the future we want should be something we can all be involved in – not just the media, politicians, or brands…. (More)”.