Crowd-Sourced Augmented Realities: Social Media and the Power of Digital Representation

Curated on Posted on by Stefaan Verhulst

Pre-publication version of a chapter by Matthew Zook, Mark Graham and  Andrew Boulton  in S. Mains, J. Cupples, and C. Lukinbeal. Mediated Geographies/Geographies of Media. Springer Science International Handbooks in Human Geography, (Forthcoming): “A key and distinguishing feature of society today is that its increasingly documented by crowd-sourced social media discourse about public experiences. Much of this social media content is geo-referenced and exists in layers of information draped over the physical world, invisible to the naked eye but accessible to range of digital (and often) mobile devices. When we access these information layers, they mediate the mundane practices of everyday life, (e.g., What or who is nearby? How do I move from point A to B) through the creation of augmented realities, i.e., unstable, context dependent representations of places brought temporary into being by combining the space of material and virtual experience.
These augmented realities, as particular representations of locations, places and events, are vigorously promoted or contested and thus become important spots in which power is exercised, much in the same way that maps have long had power to reinforce or challenge the status quo. However, because many of the processes and practices behind the creation of augmented realities are unseen, its power is often overlooked in the process of representation or place-making. This paper highlights the points at which power acts and demonstrate that all representations of place – including augmented realities derived from social media – are products of and productive of, social relationships and associated power relations.”
Building upon a case study of Abbottabad, Pakistan after the raid on Osama bin Laden’s compound we construct a four-part typology of the power relations emerging from social practices that enact augmented realities. These include: Distributed power, the complex and socially/spatially distributed authorship of user-generated geospatial content; Communication power, the ways in which particular representations gain prominence; language is a particularly key variable; Code power, the autonomy of software code to regulate actions, or mediate content, or ordering representations in particular ways; and Timeless power, the ways in which digital representations of place reconfigure temporal relationships, particularly sequence and duration, between people and events.

The People’s Platform

Curated on Posted on by Stefaan Verhulst

Book Review by Tim Wu in the New York Times: “Astra Taylor is a documentary filmmaker who has described her work as the “steamed broccoli” in our cultural diet. Her last film, “Examined Life,” depicted philosophers walking around and talking about their ideas. She’s the kind of creative person who was supposed to benefit when the Internet revolution collapsed old media hierarchies. But two decades since that revolution began, she’s not impressed: “We are at risk of starving in the midst of plenty,” Taylor writes. “Free culture, like cheap food, incurs hidden costs.” Instead of serving as the great equalizer, the web has created an abhorrent cultural feudalism. The creative masses connect, create and labor, while Google, Facebook and Amazon collect the cash.
Taylor’s thesis is simply stated. The pre-Internet cultural industry, populated mainly by exploitative conglomerates, was far from perfect, but at least the ancien régime felt some need to cultivate cultural institutions, and to pay for talent at all levels. Along came the web, which swept away hierarchies — as well as paychecks, leaving behind creators of all kinds only the chance to be fleetingly “Internet famous.” And anyhow, she says, the web never really threatened to overthrow the old media’s upper echelons, whether defined as superstars, like Beyoncé, big broadcast television shows or Hollywood studios. Instead, it was the cultural industry’s middle ­classes that have been wiped out and replaced by new cultural plantations ruled over by the West Coast aggregators.
It is hard to know if the title, “The People’s Platform,” is aspirational or sarcastic, since Taylor believes the classless aura of the web masks an unfair power structure. “Open systems can be starkly inegalitarian,” she says, arguing that the web is afflicted by what the feminist scholar Jo Freeman termed a “tyranny of structurelessness.” Because there is supposedly no hierarchy, elites can happily deny their own existence. (“We just run a platform.”) But the effects are real: The web has reduced professional creators to begging for scraps of attention from a spoiled public, and forced creators to be their own brand.
…
The tech industry might be tempted to dismiss Taylor’s arguments as merely a version of typewriter manufacturers’ complaints circa 1984, but that would be a mistake. “The People’s Platform” should be taken as a challenge by the new media that have long claimed to be improving on the old order. Can they prove they are capable of supporting a sustainable cultural ecosystem, in a way that goes beyond just hosting parties at the Sundance Film ­Festival?
We see some of this in the tech firms that have begun to pay for original content, as with Netflix’s investments in projects like “Orange Is the New Black.” It’s also worth pointing out that the support of culture is actually pretty cheap. Consider the nonprofit ProPublica, which employs investigative journalists, and has already won two Pulitzers, all on a budget of just over $10 million a year. That kind of money is a rounding error for much of Silicon Valley, where losing billions on bad acquisitions is routinely defended as “strategic.” If Google, Apple, Facebook and Amazon truly believe they’re better than the old guard, let’s see it.”
See : THE PEOPLE’S PLATFORM. Taking Back Power and Culture in the Digital Age By Astra Taylor, 276 pp. Metropolitan Books/Henry Holt & Company.

The Skeleton Crew

Curated on Posted on by Stefaan Verhulst

Book Review by Edward Jay Epstein in the Wall Street Journal: “…Even in an age when we are tracked electronically by our phone companies at every single moment, about 4,000 unidentified corpses turn up in the U.S. every year, of which about half have been murdered. In 2007 no fewer than 13,500 sets of unidentified human remains were languishing in the evidence rooms of medical examiners, according to an analysis published in the National Institute of Justice Journal.
In her brilliant book “The Skeleton Crew,” Deborah Halber explains why local law enforcement often fails to investigate such deaths:”Unidentified corpses are like obtuse, financially strapped houseguests: they turn up uninvited, take up space reserved for more obliging visitors, require care and attention, and then, when you are ready for them to move on, they don’t have anywhere to go.” The result is that many of these remains are consigned to oblivion.
While the population of the anonymous dead receives only scant attention from the police or the media, it has given rise to a macabre subculture of Internet sleuthing. Ms. Halber chronicles with lucidity and wit how amateur investigators troll websites, such as the Doe Network, Official Cold Case Investigations and Websleuths Crime Sleuthing Community, and check online databases looking for matches between the reported missing and the unidentified dead. It is a grisly pursuit involving linking the images of dead bodies to the descriptions posted by people trying to find someone.
Ms. Halber devotes most of “The Skeleton Crew” to describing a handful of cases that have given rise to this bizarre avocation….”

Neuroeconomics, Judgment, and Decision Making

Curated on Posted on by Stefaan Verhulst

New edited book by Evan A. Wilhelms, and Valerie F. Reyna: “This volume explores how and why people make judgments and decisions that have economic consequences, and what the implications are for human well-being. It provides an integrated review of the latest research from many different disciplines, including social, cognitive, and developmental psychology; neuroscience and neurobiology; and economics and business.

The book has six areas of focus: historical foundations; cognitive consistency and inconsistency; heuristics and biases; neuroeconomics and neurobiology; developmental and individual differences; and improving decisions. Throughout, the contributors draw out implications from traditional behavioral research as well as evidence from neuroscience. In recent years, neuroscientific methods have matured, beyond being simply correlational and descriptive, into theoretical prediction and explanation, and this has opened up many new areas of discovery about economic behavior that are reviewed in the book. In the final part, there are applications of the research to cognitive development, individual differences, and the improving of decisions.
The book takes a broad perspective and is written in an accessible way so as to reach a wide audience of advanced students and researchers interested in behavioral economics and related areas. This includes neuroscientists, neuropsychologists, clinicians, psychologists (developmental, social, and cognitive), economists and other social scientists; legal scholars and criminologists; professionals in public health and medicine; educators; evidence-based practitioners; and policy-makers.”

The Quiet Movement to Make Government Fail Less Often

Curated on Posted on by Stefaan Verhulst

in The New York Times: “If you wanted to bestow the grandiose title of “most successful organization in modern history,” you would struggle to find a more obviously worthy nominee than the federal government of the United States.

In its earliest stirrings, it established a lasting and influential democracy. Since then, it has helped defeat totalitarianism (more than once), established the world’s currency of choice, sent men to the moon, built the Internet, nurtured the world’s largest economy, financed medical research that saved millions of lives and welcomed eager immigrants from around the world.

Of course, most Americans don’t think of their government as particularly successful. Only 19 percent say they trust the government to do the right thing most of the time, according to Gallup. Some of this mistrust reflects a healthy skepticism that Americans have always had toward centralized authority. And the disappointing economic growth of recent decades has made Americans less enamored of nearly every national institution.

But much of the mistrust really does reflect the federal government’s frequent failures – and progressives in particular will need to grapple with these failures if they want to persuade Americans to support an active government.

When the federal government is good, it’s very, very good. When it’s bad (or at least deeply inefficient), it’s the norm.

The evidence is abundant. Of the 11 large programs for low- and moderate-income people that have been subject to rigorous, randomized evaluation, only one or two show strong evidence of improving most beneficiaries’ lives. “Less than 1 percent of government spending is backed by even the most basic evidence of cost-effectiveness,” writes Peter Schuck, a Yale law professor, in his new book, “Why Government Fails So Often,” a sweeping history of policy disappointments.

As Mr. Schuck puts it, “the government has largely ignored the ‘moneyball’ revolution in which private-sector decisions are increasingly based on hard data.”

And yet there is some good news in this area, too. The explosion of available data has made evaluating success – in the government and the private sector – easier and less expensive than it used to be. At the same time, a generation of data-savvy policy makers and researchers has entered government and begun pushing it to do better. They have built on earlier efforts by the Bush and Clinton administrations.

The result is a flowering of experiments to figure out what works and what doesn’t.

New York City, Salt Lake City, New York State and Massachusetts have all begun programs to link funding for programs to their success: The more effective they are, the more money they and their backers receive. The programs span child care, job training and juvenile recidivism.

The approach is known as “pay for success,” and it’s likely to spread to Cleveland, Denver and California soon. David Cameron’s conservative government in Britain is also using it. The Obama administration likes the idea, and two House members – Todd Young, an Indiana Republican, and John Delaney, a Maryland Democrat – have introduced a modest bill to pay for a version known as “social impact bonds.”

The White House is also pushing for an expansion of randomized controlled trials to evaluate government programs. Such trials, Mr. Schuck notes, are “the gold standard” for any kind of evaluation. Using science as a model, researchers randomly select some people to enroll in a government program and others not to enroll. The researchers then study the outcomes of the two groups….”

Selected Readings on Crowdsourcing Expertise

Curated on Posted on by Andrew Young

The Living Library’s Selected Readings series seeks to build a knowledge base on innovative approaches for improving the effectiveness and legitimacy of governance. This curated and annotated collection of recommended works on the topic of crowdsourcing was originally published in 2014.

Crowdsourcing enables leaders and citizens to work together to solve public problems in new and innovative ways. New tools and platforms enable citizens with differing levels of knowledge, expertise, experience and abilities to collaborate and solve problems together. Identifying experts, or individuals with specialized skills, knowledge or abilities with regard to a specific topic, and incentivizing their participation in crowdsourcing information, knowledge or experience to achieve a shared goal can enhance the efficiency and effectiveness of problem solving.

Selected Reading List (in alphabetical order)

Annotated Selected Reading List (in alphabetical order)

Börner, Katy, Michael Conlon, Jon Corson-Rikert, and Ying Ding. “VIVO: A Semantic Approach to Scholarly Networking and Discovery.” Synthesis Lectures on the Semantic Web: Theory and Technology 2, no. 1 (October 17, 2012): 1–178. http://bit.ly/17huggT.

  • This e-book “provides an introduction to VIVO…a tool for representing information about research and researchers — their scholarly works, research interests, and organizational relationships.”
  • VIVO is a response to the fact that, “Information for scholars — and about scholarly activity — has not kept pace with the increasing demands and expectations. Information remains siloed in legacy systems and behind various access controls that must be licensed or otherwise negotiated before access. Information representation is in its infancy. The raw material of scholarship — the data and information regarding previous work — is not available in common formats with common semantics.”
  • Providing access to structured information on the work and experience of a diversity of scholars enables improved expert finding — “identifying and engaging experts whose scholarly works is of value to one’s own. To find experts, one needs rich data regarding one’s own work and the work of potential related experts. The authors argue that expert finding is of increasing importance since, “[m]ulti-disciplinary and inter-disciplinary investigation is increasingly required to address complex problems. 

Bozzon, Alessandro, Marco Brambilla, Stefano Ceri, Matteo Silvestri, and Giuliano Vesci. “Choosing the Right Crowd: Expert Finding in Social Networks.” In Proceedings of the 16th International Conference on Extending Database Technology, 637–648. EDBT  ’13. New York, NY, USA: ACM, 2013. http://bit.ly/18QbtY5.

  • This paper explores the challenge of selecting experts within the population of social networks by considering the following problem: “given an expertise need (expressed for instance as a natural language query) and a set of social network members, who are the most knowledgeable people for addressing that need?”
  • The authors come to the following conclusions:
    • “profile information is generally less effective than information about resources that they directly create, own or annotate;
    • resources which are produced by others (resources appearing on the person’s Facebook wall or produced by people that she follows on Twitter) help increasing the assessment precision;
    • Twitter appears the most effective social network for expertise matching, as it very frequently outperforms all other social networks (either combined or alone);
    • Twitter appears as well very effective for matching expertise in domains such as computer engineering, science, sport, and technology & games, but Facebook is also very effective in fields such as locations, music, sport, and movies & tv;
    • surprisingly, LinkedIn appears less effective than other social networks in all domains (including computer science) and overall.”

Brabham, Daren C. “The Myth of Amateur Crowds.” Information, Communication & Society 15, no. 3 (2012): 394–410. http://bit.ly/1hdnGJV.

  • Unlike most of the related literature, this paper focuses on bringing attention to the expertise already being tapped by crowdsourcing efforts rather than determining ways to identify more dormant expertise to improve the results of crowdsourcing.
  • Brabham comes to two central conclusions: “(1) crowdsourcing is discussed in the popular press as a process driven by amateurs and hobbyists, yet empirical research on crowdsourcing indicates that crowds are largely self-selected professionals and experts who opt-in to crowdsourcing arrangements; and (2) the myth of the amateur in crowdsourcing ventures works to label crowds as mere hobbyists who see crowdsourcing ventures as opportunities for creative expression, as entertainment, or as opportunities to pass the time when bored. This amateur/hobbyist label then undermines the fact that large amounts of real work and expert knowledge are exerted by crowds for relatively little reward and to serve the profit motives of companies. 

Dutton, William H. Networking Distributed Public Expertise: Strategies for Citizen Sourcing Advice to Government. One of a Series of Occasional Papers in Science and Technology Policy, Science and Technology Policy Institute, Institute for Defense Analyses, February 23, 2011. http://bit.ly/1c1bpEB.

  • In this paper, a case is made for more structured and well-managed crowdsourcing efforts within government. Specifically, the paper “explains how collaborative networking can be used to harness the distributed expertise of citizens, as distinguished from citizen consultation, which seeks to engage citizens — each on an equal footing.” Instead of looking for answers from an undefined crowd, Dutton proposes “networking the public as advisors” by seeking to “involve experts on particular public issues and problems distributed anywhere in the world.”
  • Dutton argues that expert-based crowdsourcing can be successfully for government for a number of reasons:
    • Direct communication with a diversity of independent experts
    • The convening power of government
    • Compatibility with open government and open innovation
    • Synergy with citizen consultation
    • Building on experience with paid consultants
    • Speed and urgency
    • Centrality of documents to policy and practice.
  • He also proposes a nine-step process for government to foster bottom-up collaboration networks:
    • Do not reinvent the technology
    • Focus on activities, not the tools
    • Start small, but capable of scaling up
    • Modularize
    • Be open and flexible in finding and going to communities of experts
    • Do not concentrate on one approach to all problems
    • Cultivate the bottom-up development of multiple projects
    • Experience networking and collaborating — be a networked individual
    • Capture, reward, and publicize success.

Goel, Gagan, Afshin Nikzad and Adish Singla. “Matching Workers with Tasks: Incentives in Heterogeneous Crowdsourcing Markets.” Under review by the International World Wide Web Conference (WWW). 2014. http://bit.ly/1qHBkdf

  • Combining the notions of crowdsourcing expertise and crowdsourcing tasks, this paper focuses on the challenge within platforms like Mechanical Turk related to intelligently matching tasks to workers.
  • The authors’ call for more strategic assignment of tasks in crowdsourcing markets is based on the understanding that “each worker has certain expertise and interests which define the set of tasks she can and is willing to do.”
  • Focusing on developing meaningful incentives based on varying levels of expertise, the authors sought to create a mechanism that, “i) is incentive compatible in the sense that it is truthful for agents to report their true cost, ii) picks a set of workers and assigns them to the tasks they are eligible for in order to maximize the utility of the requester, iii) makes sure total payments made to the workers doesn’t exceed the budget of the requester.

Gubanov, D., N. Korgin, D. Novikov and A. Kalkov. E-Expertise: Modern Collective Intelligence. Springer, Studies in Computational Intelligence 558, 2014. http://bit.ly/U1sxX7

  • In this book, the authors focus on “organization and mechanisms of expert decision-making support using modern information and communication technologies, as well as information analysis and collective intelligence technologies (electronic expertise or simply e-expertise).”
  • The book, which “addresses a wide range of readers interested in management, decision-making and expert activity in political, economic, social and industrial spheres, is broken into five chapters:
    • Chapter 1 (E-Expertise) discusses the role of e-expertise in decision-making processes. The procedures of e-expertise are classified, their benefits and shortcomings are identified, and the efficiency conditions are considered.
    • Chapter 2 (Expert Technologies and Principles) provides a comprehensive overview of modern expert technologies. A special emphasis is placed on the specifics of e-expertise. Moreover, the authors study the feasibility and reasonability of employing well-known methods and approaches in e-expertise.
    • Chapter 3 (E-Expertise: Organization and Technologies) describes some examples of up-to-date technologies to perform e-expertise.
    • Chapter 4 (Trust Networks and Competence Networks) deals with the problems of expert finding and grouping by information and communication technologies.
    • Chapter 5 (Active Expertise) treats the problem of expertise stability against any strategic manipulation by experts or coordinators pursuing individual goals.

Holst, Cathrine. “Expertise and Democracy.” ARENA Report No 1/14, Center for European Studies, University of Oslo. http://bit.ly/1nm3rh4

  • This report contains a set of 16 papers focused on the concept of “epistocracy,” meaning the “rule of knowers.” The papers inquire into the role of knowledge and expertise in modern democracies and especially in the European Union (EU). Major themes are: expert-rule and democratic legitimacy; the role of knowledge and expertise in EU governance; and the European Commission’s use of expertise.
    • Expert-rule and democratic legitimacy
      • Papers within this theme concentrate on issues such as the “implications of modern democracies’ knowledge and expertise dependence for political and democratic theory.” Topics include the accountability of experts, the legitimacy of expert arrangements within democracies, the role of evidence in policy-making, how expertise can be problematic in democratic contexts, and “ethical expertise” and its place in epistemic democracies.
    • The role of knowledge and expertise in EU governance
      • Papers within this theme concentrate on “general trends and developments in the EU with regard to the role of expertise and experts in political decision-making, the implications for the EU’s democratic legitimacy, and analytical strategies for studying expertise and democratic legitimacy in an EU context.”
    • The European Commission’s use of expertise
      • Papers within this theme concentrate on how the European Commission uses expertise and in particular the European Commission’s “expertgroup system.” Topics include the European Citizen’s Initiative, analytic-deliberative processes in EU food safety, the operation of EU environmental agencies, and the autonomy of various EU agencies.

King, Andrew and Karim R. Lakhani. “Using Open Innovation to Identify the Best Ideas.” MIT Sloan Management Review, September 11, 2013. http://bit.ly/HjVOpi.

  • In this paper, King and Lakhani examine different methods for opening innovation, where, “[i]nstead of doing everything in-house, companies can tap into the ideas cloud of external expertise to develop new products and services.”
  • The three types of open innovation discussed are: opening the idea-creation process, competitions where prizes are offered and designers bid with possible solutions; opening the idea-selection process, ‘approval contests’ in which outsiders vote to determine which entries should be pursued; and opening both idea generation and selection, an option used especially by organizations focused on quickly changing needs.

Long, Chengjiang, Gang Hua and Ashish Kapoor. “Active Visual Recognition with Expertise Estimation in Crowdsourcing.” 2013 IEEE International Conference on Computer Vision. December 2013. http://bit.ly/1lRWFur.

  • This paper is focused on improving the crowdsourced labeling of visual datasets from platforms like Mechanical Turk. The authors note that, “Although it is cheap to obtain large quantity of labels through crowdsourcing, it has been well known that the collected labels could be very noisy. So it is desirable to model the expertise level of the labelers to ensure the quality of the labels. The higher the expertise level a labeler is at, the lower the label noises he/she will produce.”
  • Based on the need for identifying expert labelers upfront, the authors developed an “active classifier learning system which determines which users to label which unlabeled examples” from collected visual datasets.
  • The researchers’ experiments in identifying expert visual dataset labelers led to findings demonstrating that the “active selection” of expert labelers is beneficial in cutting through the noise of crowdsourcing platforms.

Noveck, Beth Simone. “’Peer to Patent’: Collective Intelligence, Open Review, and Patent Reform.” Harvard Journal of Law & Technology 20, no. 1 (Fall 2006): 123–162. http://bit.ly/HegzTT.

  • This law review article introduces the idea of crowdsourcing expertise to mitigate the challenge of patent processing. Noveck argues that, “access to information is the crux of the patent quality problem. Patent examiners currently make decisions about the grant of a patent that will shape an industry for a twenty-year period on the basis of a limited subset of available information. Examiners may neither consult the public, talk to experts, nor, in many cases, even use the Internet.”
  • Peer-to-Patent, which launched three years after this article, is based on the idea that, “The new generation of social software might not only make it easier to find friends but also to find expertise that can be applied to legal and policy decision-making. This way, we can improve upon the Constitutional promise to promote the progress of science and the useful arts in our democracy by ensuring that only worth ideas receive that ‘odious monopoly’ of which Thomas Jefferson complained.”

Ober, Josiah. “Democracy’s Wisdom: An Aristotelian Middle Way for Collective Judgment.” American Political Science Review 107, no. 01 (2013): 104–122. http://bit.ly/1cgf857.

  • In this paper, Ober argues that, “A satisfactory model of decision-making in an epistemic democracy must respect democratic values, while advancing citizens’ interests, by taking account of relevant knowledge about the world.”
  • Ober describes an approach to decision-making that aggregates expertise across multiple domains. This “Relevant Expertise Aggregation (REA) enables a body of minimally competent voters to make superior choices among multiple options, on matters of common interest.”

Sims, Max H., Jeffrey Bigham, Henry Kautz and Marc W. Halterman. “Crowdsourcing medical expertise in near real time.” Journal of Hospital Medicine 9, no. 7, July 2014. http://bit.ly/1kAKvq7.

  • In this article, the authors discuss the develoment of a mobile application called DocCHIRP, which was developed due to the fact that, “although the Internet creates unprecedented access to information, gaps in the medical literature and inefficient searches often leave healthcare providers’ questions unanswered.”
  • The DocCHIRP pilot project used a “system of point-to-multipoint push notifications designed to help providers problem solve by crowdsourcing from their peers.”
  • Healthcare providers (HCPs) sought to gain intelligence from the crowd, which included 85 registered users, on questions related to medication, complex medical decision making, standard of care, administrative, testing and referrals.
  • The authors believe that, “if future iterations of the mobile crowdsourcing applications can address…adoption barriers and support the organic growth of the crowd of HCPs,” then “the approach could have a positive and transformative effect on how providers acquire relevant knowledge and care for patients.”

Spina, Alessandro. “Scientific Expertise and Open Government in the Digital Era: Some Reflections on EFSA and Other EU Agencies.” in Foundations of EU Food Law and Policy, eds. A. Alemmano and S. Gabbi. Ashgate, 2014. http://bit.ly/1k2EwdD.

  • In this paper, Spina “presents some reflections on how the collaborative and crowdsourcing practices of Open Government could be integrated in the activities of EFSA [European Food Safety Authority] and other EU agencies,” with a particular focus on “highlighting the benefits of the Open Government paradigm for expert regulatory bodies in the EU.”
  • Spina argues that the “crowdsourcing of expertise and the reconfiguration of the information flows between European agencies and teh public could represent a concrete possibility of modernising the role of agencies with a new model that has a low financial burden and an almost immediate effect on the legal governance of agencies.”
  • He concludes that, “It is becoming evident that in order to guarantee that the best scientific expertise is provided to EU institutions and citizens, EFSA should strive to use the best organisational models to source science and expertise.”

Diffusers of Useful Knowledge

Curated on Posted on by Stefaan Verhulst

Book review of Visions of Science: Books and Readers at the Dawn of the Victorian Age (By James A Secord): “For a moment in time, just before Victoria became queen, popular science seemed to offer answers to everything. Around 1830, revolutionary information technology – steam-powered presses and paper-making machines – made possible the dissemination of ‘useful knowledge’ to a mass public. At that point professional scientists scarcely existed as a class, but there were genteel amateur researchers who, with literary panache, wrote for a fascinated lay audience.
The term ‘scientist’ was invented only in 1833, by the polymath William Whewell, who gave it a faintly pejorative odour, drawing analogies to ‘journalist’, ‘sciolist’, ‘atheist’, and ‘tobacconist’. ‘Better die … than bestialise our tongue by such barbarisms,’ scowled the geologist Adam Sedgwick. ‘To anyone who respects the English language,’ said T H Huxley, ‘I think “Scientist” must be about as pleasing a word as “Electrocution”.’ These men preferred to call themselves ‘natural philosophers’ and there was a real distinction. Scientists were narrowly focused utilitarian data-grubbers; natural philosophers thought deeply and wrote elegantly about the moral, cosmological and metaphysical implications of their work….
Visions of Science offers vignettes of other pre-Darwin scientific writers who generated considerable buzz in their day. Consolations in Travel, a collection of meta-scientific musings by the chemist Humphry Davy, published in 1830, played a salient role in the plot of The Tenant of Wildfell Hall (1848), with Anne Brontë being reasonably confident that her readers would get the reference. The general tone of such works was exemplified by the astronomer John Herschel in Preliminary Discourse on the Study of Natural Philosophy (1831) – clear, empirical, accessible, supremely rational and even-tempered. These authors communicated a democratic faith that science could be mastered by anyone, perhaps even a woman.
Mary Somerville’s On the Connexion of the Physical Sciences (1834) pulled together mathematics, astronomy, electricity, light, sound, chemistry and meteorology in a grand middlebrow synthesis. She even promised her readers that the sciences were converging on some kind of unified field theory, though that particular Godot has never arrived. For several decades the book sold hugely and was pirated widely, but as scientists became more specialised and professional, it began to look like a hodgepodge. Writing in Nature in 1874, James Clerk Maxwell could find no theme in her pudding, calling it a miscellany unified only by the bookbinder.
The same scientific populism made possible the brief supernova of phrenology. Anyone could learn the fairly simple art of reading bumps on the head once the basics had been broadcast by new media. The first edition of George Combe’s phrenological treatise The Constitution of Man, priced at six shillings, sold barely a hundred copies a year. But when the state-of-the-art steam presses of Chambers’s Edinburgh Journal (the first mass-market periodical) produced a much cheaper version, 43,000 copies were snapped up in a matter of months. What the phrenologists could not produce were research papers backing up their claims, and a decade later the movement was moribund.
Charles Babbage, in designing his ‘difference engine’, anticipated all the basic principles of the modern computer – including ‘garbage in, garbage out’. In Reflections on the Decline of Science in England (1830) he accused his fellow scientists of routinely suppressing, concocting or cooking data. Such corruption (he confidently insisted) could be cleaned up if the government generously subsidised scientific research. That may seem naive today, when we are all too aware that scientists often fudge results to keep the research money flowing. Yet in the era of the First Reform Act, everything appeared to be reformable. Babbage even stood for parliament in Finsbury, on a platform of freedom of information for all. But he split the scientific radical vote with Thomas Wakley, founder of The Lancet, and the Tory swept home.
After his sketches of these forgotten bestsellers, Secord concludes with the literary bomb that blew them all up. In Sartor Resartus Thomas Carlyle fiercely deconstructed everything the popular scientists stood for. Where they were cool, rational, optimistic and supremely organised, he was frenzied, mystical, apocalyptic and deliberately nonsensical. They assumed that big data represented reality; he saw that it might be all pretence, fabrication, image – in a word, ‘clothes’. A century and a half before Microsoft’s emergence, Carlyle grasped the horror of universal digitisation: ‘Shall your Science proceed in the small chink-lighted, or even oil-lighted, underground workshop of Logic alone; and man’s mind become an Arithmetical Mill?’ That was a dig at the clockwork utilitarianism of both John Stuart Mill and Babbage: the latter called his central processing unit a ‘mill’.
The scientific populists sincerely aimed to democratise information. But when the movement was institutionalised in the form of mechanics’ institutes and the Society for the Diffusion of Useful Knowledge, did it aim at anything more than making workers more productive? Babbage never completed his difference engine, in part because he treated human beings – including the artisans who were supposed to execute his designs – as programmable machines. And he was certain that Homo sapiens was not the highest form of intelligence in the universe. On another planet somewhere, he suggested, the Divine Programmer must have created Humanity 2.0….”

Urban Analytics (Updated and Expanded)

Curated on Posted on by Andrew Young

As part of an ongoing effort to build a knowledge base for the field of opening governance by organizing and disseminating its learnings, the GovLab Selected Readings series provides an annotated and curated collection of recommended works on key opening governance topics. In this edition, we explore the literature on Urban Analytics. To suggest additional readings on this or any other topic, please email biblio@thegovlab.org.

Data and its uses for Governance

Urban Analytics places better information in the hands of citizens as well as government officials to empower people to make more informed choices. Today, we are able to gather real-time information about traffic, pollution, noise, and environmental and safety conditions by culling data from a range of tools: from the low-cost sensors in mobile phones to more robust monitoring tools installed in our environment. With data collected and combined from the built, natural and human environments, we can develop more robust predictive models and use those models to make policy smarter.

With the computing power to transmit and store the data from these sensors, and the tools to translate raw data into meaningful visualizations, we can identify problems as they happen, design new strategies for city management, and target the application of scarce resources where they are most needed.

Selected Reading List (in alphabetical order)

Annotated Selected Reading List (in alphabetical order)
Amini, L., E. Bouillet, F. Calabrese, L. Gasparini, and O. Verscheure. “Challenges and Results in City-scale Sensing.” In IEEE Sensors, 59–61, 2011. http://bit.ly/1doodZm.

  • This paper examines “how city requirements map to research challenges in machine learning, optimization, control, visualization, and semantic analysis.”
  • The authors raises several research challenges including how to extract accurate information when the data is noisy and sparse; how to represent findings from digital pervasive technologies; and how people interact with one another and their environment.

Batty, M., K. W. Axhausen, F. Giannotti, A. Pozdnoukhov, A. Bazzani, M. Wachowicz, G. Ouzounis, and Y. Portugali. “Smart Cities of the Future.” The European Physical Journal Special Topics 214, no. 1 (November 1, 2012): 481–518. http://bit.ly/HefbjZ.

  • This paper explores the goals and research challenges involved in the development of smart cities that merge ICT with traditional infrastructures through digital technologies.
  • The authors put forth several research objectives, including: 1) to explore the notion of the city as a laboratory for innovation; 2) to develop technologies that ensure equity, fairness and realize a better quality of city life; and 3) to develop technologies that ensure informed participation and create shared knowledge for democratic city governance.
  • The paper also examines several contemporary smart city initiatives, expected paradigm shifts in the field, benefits, risks and impacts.

Budde, Paul. “Smart Cities of Tomorrow.” In Cities for Smart Environmental and Energy Futures, edited by Stamatina Th Rassia and Panos M. Pardalos, 9–20. Energy Systems. Springer Berlin Heidelberg, 2014. http://bit.ly/17MqPZW.

  • This paper examines the components and strategies involved in the creation of smart cities featuring “cohesive and open telecommunication and software architecture.”
  • In their study of smart cities, the authors examine smart and renewable energy; next-generation networks; smart buildings; smart transport; and smart government.
  • They conclude that for the development of smart cities, information and communication technology (ICT) is needed to build more horizontal collaborative structures, useful data must be analyzed in real time and people and/or machines must be able to make instant decisions related to social and urban life.

Cardone, G., L. Foschini, P. Bellavista, A. Corradi, C. Borcea, M. Talasila, and R. Curtmola. “Fostering Participaction in Smart Cities: a Geo-social Crowdsensing Platform.” IEEE Communications
Magazine 51, no. 6 (2013): 112–119. http://bit.ly/17iJ0vZ.

  • This article examines “how and to what extent the power of collective although imprecise intelligence can be employed in smart cities.”
  • To tackle problems of managing the crowdsensing process, this article proposes a “crowdsensing platform with three main original technical aspects: an innovative geo-social model to profile users along different variables, such as time, location, social interaction, service usage, and human activities; a matching algorithm to autonomously choose people to involve in participActions and to quantify the performance of their sensing; and a new Android-based platform to collect sensing data from smart phones, automatically or with user help, and to deliver sensing/actuation tasks to users.”

Chen, Chien-Chu. “The Trend towards ‘Smart Cities.’” International Journal of Automation and Smart Technology. June 1, 2014. http://bit.ly/1jOOaAg.

  • In this study, Chen explores the ambitions, prevalence and outcomes of a variety of smart cities, organized into five categories:
    • Transportation-focused smart cities
    • Energy-focused smart cities
    • Building-focused smart cities
    • Water-resources-focused smart cities
    • Governance-focused smart cities
  • The study finds that the “Asia Pacific region accounts for the largest share of all smart city development plans worldwide, with 51% of the global total. Smart city development plans in the Asia Pacific region tend to be energy-focused smart city initiatives, aimed at easing the pressure on energy resources that will be caused by continuing rapid urbanization in the future.”
  • North America, on the other hand is generally more geared toward energy-focused smart city development plans. “In North America, there has been a major drive to introduce smart meters and smart electric power grids, integrating the electric power sector with information and communications technology (ICT) and replacing obsolete electric power infrastructure, so as to make cities’ electric power systems more reliable (which in turn can help to boost private-sector investment, stimulate the growth of the ‘green energy’ industry, and create more job opportunities).”
  • Looking to Taiwan as an example, Chen argues that, “Cities in different parts of the world face different problems and challenges when it comes to urban development, making it necessary to utilize technology applications from different fields to solve the unique problems that each individual city has to overcome; the emphasis here is on the development of customized solutions for smart city development.”

Domingo, A., B. Bellalta, M. Palacin, M. Oliver and E. Almirall. “Public Open Sensor Data: Revolutionizing Smart Cities.” Technology and Society Magazine, IEEE 32, No. 4. Winter 2013. http://bit.ly/1iH6ekU.

  • In this article, the authors explore the “enormous amount of information collected by sensor devices” that allows for “the automation of several real-time services to improve city management by using intelligent traffic-light patterns during rush hour, reducing water consumption in parks, or efficiently routing garbage collection trucks throughout the city.”
  • They argue that, “To achieve the goal of sharing and open data to the public, some technical expertise on the part of citizens will be required. A real environment – or platform – will be needed to achieve this goal.” They go on to introduce a variety of “technical challenges and considerations involved in building an Open Sensor Data platform,” including:
    • Scalability
    • Reliability
    • Low latency
    • Standardized formats
    • Standardized connectivity
  • The authors conclude that, despite incredible advancements in urban analytics and open sensing in recent years, “Today, we can only imagine the revolution in Open Data as an introduction to a real-time world mashup with temperature, humidity, CO2 emission, transport, tourism attractions, events, water and gas consumption, politics decisions, emergencies, etc., and all of this interacting with us to help improve the future decisions we make in our public and private lives.”

Harrison, C., B. Eckman, R. Hamilton, P. Hartswick, J. Kalagnanam, J. Paraszczak, and P. Williams. “Foundations for Smarter Cities.” IBM Journal of Research and Development 54, no. 4 (2010): 1–16. http://bit.ly/1iha6CR.

  • This paper describes the information technology (IT) foundation and principles for Smarter Cities.
  • The authors introduce three foundational concepts of smarter cities: instrumented, interconnected and intelligent.
  • They also describe some of the major needs of contemporary cities, and concludes that Creating the Smarter City implies capturing and accelerating flows of information both vertically and horizontally.

Hernández-Muñoz, José M., Jesús Bernat Vercher, Luis Muñoz, José A. Galache, Mirko Presser, Luis A. Hernández Gómez, and Jan Pettersson. “Smart Cities at the Forefront of the Future Internet.” In The Future Internet, edited by John Domingue, Alex Galis, Anastasius Gavras, Theodore Zahariadis, Dave Lambert, Frances Cleary, Petros Daras, et al., 447–462. Lecture Notes in Computer Science 6656. Springer Berlin Heidelberg, 2011. http://bit.ly/HhNbMX.

  • This paper explores how the “Internet of Things (IoT) and Internet of Services (IoS), can become building blocks to progress towards a unified urban-scale ICT platform transforming a Smart City into an open innovation platform.”
  • The authors examine the SmartSantander project to argue that, “the different stakeholders involved in the smart city business is so big that many non-technical constraints must be considered (users, public administrations, vendors, etc.).”
  • The authors also discuss the need for infrastructures at the, for instance, European level for realistic large-scale experimentally-driven research.

Hoon-Lee, Jung, Marguerite Gong Hancock, Mei-Chih Hu. “Towards an effective framework for building smart cities: Lessons from Seoul and San Francisco.” Technological Forecasting and Social Change. Ocotober 3, 2013. http://bit.ly/1rzID5v.

  • In this study, the authors aim to “shed light on the process of building an effective smart city by integrating various practical perspectives with a consideration of smart city characteristics taken from the literature.”
  • They propose a conceptual framework based on case studies from Seoul and San Francisco built around the following dimensions:
    • Urban openness
    • Service innovation
    • Partnerships formation
    • Urban proactiveness
    • Smart city infrastructure integration
    • Smart city governance
  • The authors conclude with a summary of research findings featuring “8 stylized facts”:
    • Movement towards more interactive services engaging citizens;
    • Open data movement facilitates open innovation;
    • Diversifying service development: exploit or explore?
    • How to accelerate adoption: top-down public driven vs. bottom-up market driven partnerships;
    • Advanced intelligent technology supports new value-added smart city services;
    • Smart city services combined with robust incentive systems empower engagement;
    • Multiple device & network accessibility can create network effects for smart city services;
    • Centralized leadership implementing a comprehensive strategy boosts smart initiatives.

Kamel Boulos, Maged N. and Najeeb M. Al-Shorbaji. “On the Internet of Things, smart cities and the WHO Healthy Cities.” International Journal of Health Geographics 13, No. 10. 2014. http://bit.ly/Tkt9GA.

  • In this article, the authors give a “brief overview of the Internet of Things (IoT) for cities, offering examples of IoT-powered 21st century smart cities, including the experience of the Spanish city of Barcelona in implementing its own IoT-driven services to improve the quality of life of its people through measures that promote an eco-friendly, sustainable environment.”
  • The authors argue that one of the central needs for harnessing the power of the IoT and urban analytics is for cities to “involve and engage its stakeholders from a very early stage (city officials at all levels, as well as citizens), and to secure their support by raising awareness and educating them about smart city technologies, the associated benefits, and the likely challenges that will need to be overcome (such as privacy issues).”
  • They conclude that, “The Internet of Things is rapidly gaining a central place as key enabler of the smarter cities of today and the future. Such cities also stand better chances of becoming healthier cities.”

Keller, Sallie Ann, Steven E. Koonin, and Stephanie Shipp. “Big Data and City Living – What Can It Do for Us?” Significance 9, no. 4 (2012): 4–7. http://bit.ly/166W3NP.

  • This article provides a short introduction to Big Data, its importance, and the ways in which it is transforming cities. After an overview of the social benefits of big data in an urban context, the article examines its challenges, such as privacy concerns and institutional barriers.
  • The authors recommend that new approaches to making data available for research are needed that do not violate the privacy of entities included in the datasets. They believe that balancing privacy and accessibility issues will require new government regulations and incentives.

Kitchin, Rob. “The Real-Time City? Big Data and Smart Urbanism.” SSRN Scholarly Paper. Rochester, NY: Social Science Research Network, July 3, 2013. http://bit.ly/1aamZj2.

  • This paper focuses on “how cities are being instrumented with digital devices and infrastructure that produce ‘big data’ which enable real-time analysis of city life, new modes of technocratic urban governance, and a re-imagining of cities.”
  • The authors provide “a number of projects that seek to produce a real-time analysis of the city and provides a critical reflection on the implications of big data and smart urbanism.”

Mostashari, A., F. Arnold, M. Maurer, and J. Wade. “Citizens as Sensors: The Cognitive City Paradigm.” In 2011 8th International Conference Expo on Emerging Technologies for a Smarter World (CEWIT), 1–5, 2011. http://bit.ly/1fYe9an.

  • This paper argues that. “implementing sensor networks are a necessary but not sufficient approach to improving urban living.”
  • The authors introduce the concept of the “Cognitive City” – a city that can not only operate more efficiently due to networked architecture, but can also learn to improve its service conditions, by planning, deciding and acting on perceived conditions.
  • Based on this conceptualization of a smart city as a cognitive city, the authors propose “an architectural process approach that allows city decision-makers and service providers to integrate cognition into urban processes.”

Oliver, M., M. Palacin, A. Domingo, and V. Valls. “Sensor Information Fueling Open Data.” In Computer Software and Applications Conference Workshops (COMPSACW), 2012 IEEE 36th Annual, 116–121, 2012. http://bit.ly/HjV4jS.

  • This paper introduces the concept of sensor networks as a key component in the smart cities framework, and shows how real-time data provided by different city network sensors enrich Open Data portals and require a new architecture to deal with massive amounts of continuously flowing information.
  • The authors’ main conclusion is that by providing a framework to build new applications and services using public static and dynamic data that promote innovation, a real-time open sensor network data platform can have several positive effects for citizens.

Perera, Charith, Arkady Zaslavsky, Peter Christen and Dimitrios Georgakopoulos. “Sensing as a service model for smart cities supported by Internet of Things.” Transactions on Emerging Telecommunications Technologies 25, Issue 1. January 2014. http://bit.ly/1qJLDP9.

  • This paper looks into the “enormous pressure towards efficient city management” that has “triggered various Smart City initiatives by both government and private sector businesses to invest in information and communication technologies to find sustainable solutions to the growing issues.”
  • The authors explore the parallel advancement of the Internet of Things (IoT), which “envisions to connect billions of sensors to the Internet and expects to use them for efficient and effective resource management in Smart Cities.”
  • The paper proposes the sensing as a service model “as a solution based on IoT infrastructure.” The sensing as a service model consists of four conceptual layers: “(i) sensors and sensor owners; (ii) sensor publishers (SPs); (iii) extended service providers (ESPs); and (iv) sensor data consumers. They go on to describe how this model would work in the areas of waste management, smart agriculture and environmental management.

Privacy, Big Data, and the Public Good: Frameworks for Engagement. Edited by Julia Lane, Victoria Stodden, Stefan Bender, and Helen Nissenbaum; Cambridge University Press, 2014. http://bit.ly/UoGRca.

  • This book focuses on the legal, practical, and statistical approaches for maximizing the use of massive datasets while minimizing information risk.
  • “Big data” is more than a straightforward change in technology.  It poses deep challenges to our traditions of notice and consent as tools for managing privacy.  Because our new tools of data science can make it all but impossible to guarantee anonymity in the future, the authors question whether it possible to truly give informed consent, when we cannot, by definition, know what the risks are from revealing personal data either for individuals or for society as a whole.
  • Based on their experience building large data collections, authors discuss some of the best practical ways to provide access while protecting confidentiality.  What have we learned about effective engineered controls?  About effective access policies?  About designing data systems that reinforce – rather than counter – access policies?  They also explore the business, legal, and technical standards necessary for a new deal on data.
  • Since the data generating process or the data collection process is not necessarily well understood for big data streams, authors discuss what statistics can tell us about how to make greatest scientific use of this data. They also explore the shortcomings of current disclosure limitation approaches and whether we can quantify the extent of privacy loss.

Schaffers, Hans, Nicos Komninos, Marc Pallot, Brigitte Trousse, Michael Nilsson, and Alvaro Oliveira. “Smart Cities and the Future Internet: Towards Cooperation Frameworks for Open Innovation.” In The Future Internet, edited by John Domingue, Alex Galis, Anastasius Gavras, Theodore Zahariadis, Dave Lambert, Frances Cleary, Petros Daras, et al., 431–446. Lecture Notes in Computer Science 6656. Springer Berlin Heidelberg, 2011. http://bit.ly/16ytKoT.

  • This paper “explores ‘smart cities’ as environments of open and user-driven innovation for experimenting and validating Future Internet-enabled services.”
  • The authors examine several smart city projects to illustrate the central role of users in defining smart services and the importance of participation. They argue that, “Two different layers of collaboration can be distinguished. The first layer is collaboration within the innovation process. The second layer concerns collaboration at the territorial level, driven by urban and regional development policies aiming at strengthening the urban innovation systems through creating effective conditions for sustainable innovation.”

Suciu, G., A. Vulpe, S. Halunga, O. Fratu, G. Todoran, and V. Suciu. “Smart Cities Built on Resilient Cloud Computing and Secure Internet of Things.” In 2013 19th International Conference on Control Systems and Computer Science (CSCS), 513–518, 2013. http://bit.ly/16wfNgv.

  • This paper proposes “a new platform for using cloud computing capacities for provision and support of ubiquitous connectivity and real-time applications and services for smart cities’ needs.”
  • The authors present a “framework for data procured from highly distributed, heterogeneous, decentralized, real and virtual devices (sensors, actuators, smart devices) that can be automatically managed, analyzed and controlled by distributed cloud-based services.”

Townsend, Anthony. Smart Cities: Big Data, Civic Hackers, and the Quest for a New Utopia. W. W. Norton & Company, 2013.

  • In this book, Townsend illustrates how “cities worldwide are deploying technology to address both the timeless challenges of government and the mounting problems posed by human settlements of previously unimaginable size and complexity.”
  • He also considers “the motivations, aspirations, and shortcomings” of the many stakeholders involved in the development of smart cities, and poses a new civics to guide these efforts.
  • He argues that smart cities are not made smart by various, soon-to-be-obsolete technologies built into its infrastructure, but how citizens use these ever-changing technologies to be “human-centered, inclusive and resilient.”

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Towards a comparative science of cities: using mobile traffic records in New York, London and Hong Kong

Curated on Posted on by Stefaan Verhulst

Book chapter by S. Grauwin, S. Sobolevsky, S. Moritz, I. Gódor, C. Ratti, to be published in “Computational Approaches for Urban Environments” (Springer Ed.), October 2014: “This chapter examines the possibility to analyze and compare human activities in an urban environment based on the detection of mobile phone usage patterns. Thanks to an unprecedented collection of counter data recording the number of calls, SMS, and data transfers resolved both in time and space, we confirm the connection between temporal activity profile and land usage in three global cities: New York, London and Hong Kong. By comparing whole cities typical patterns, we provide insights on how cultural, technological and economical factors shape human dynamics. At a more local scale, we use clustering analysis to identify locations with similar patterns within a city. Our research reveals a universal structure of cities, with core financial centers all sharing similar activity patterns and commercial or residential areas with more city-specific patterns. These findings hint that as the economy becomes more global, common patterns emerge in business areas of different cities across the globe, while the impact of local conditions still remains recognizable on the level of routine people activity.”

Crowdsourcing and social search

Curated on Posted on by Stefaan Verhulst

at Techcrunch: “When we think of the sharing economy, what often comes to mind are sites like Airbnb, Lyft, or Feastly — the platforms that allow us to meet people for a specific reason, whether that’s a place to stay, a ride, or a meal.
But what about sharing something much simpler than that, like answers to our questions about the world around us? Sharing knowledge with strangers can offer us insight into a place we are curious about or trying to navigate, and in a more personal, efficient way than using traditional web searches.
“Sharing an answer or response to question, that is true sharing. There’s no financial or monetary exchange based on that. It’s the true meaning of [the word],” said Maxime Leroy, co-founder and CEO of a new app called Enquire.
Enquire is a new question-and-answer app, but it is unlike others in the space. You don’t have to log in via Facebook or Twitter, use SMS messaging like on Quest, or upload an image like you do on Jelly. None of these apps have taken off yet, which could be good or bad for Enquire just entering the space.
With Enquire, simply log in with a username and password and it will unlock the neighborhood you are in (the app only works in San Francisco, New York, and Paris right now). There are lists of answers to other questions, or you can post your own. If 200 people in a city sign up, the app will become available to them, which is an effort to make sure there is a strong community to gather answers from.
Leroy, who recently made a documentary about the sharing economy, realized there was “one tool missing for local communities” in the space, and decided to create this app.
“We want to build a more local-based network, and empower and increase trust without having people share all their identity,” he said.
Different social channels look at search in different ways, but the trend is definitely moving to more social searching or location-based searching, according to according to Altimeter social media analyst Rebecca Lieb. Arguably, she said, Yelp, Groupon, and even Google Maps are vertical search engines. If you want to find a nearby restaurant, pharmacy, or deal, you look to these platforms.
However, she credits Aardvark as one of the first in the space, which was a social search engine founded in 2007 that used instant messaging and email to get answers from your existing contacts. Google bought the company in 2010. It shows the idea of crowdsourcing answers isn’t new, but the engines have become “appified,” she said.
“Now it’s geo-local specific,” she said. “We’re asking a lot more of those geo-local questions because of location-based immediacy [that we want].”
Think Seamless, with which you find the food nearby that most satisfies your appetite. Even Tinder and Grindr are social search engines, Lieb said. You want to meet up with the people that are closest to you, geographically….
His challenge is to offer rewards to incite people to sign up for the app. Eventually, Leroy would like to strengthen the networks and scale Enquire to cities and neighborhoods all over the world. Once that’s in place, people can start creating their own neighborhoods — around a school or workplace, where they hang out regularly — instead of using the existing constraints.
“I may be an expert in one area, and a newbie in another. I want to emphasize the activity and content from users to give them credit to other users and build that trust,” he said.
Usually, our first instinct is to open Yelp to find the best sushi restaurant or Google to search the closest concert venue, and it will probably stay that way for some time. But the idea that the opinions and insights of other human beings, even of strangers, is becoming much more valuable because of the internet is not far-fetched.
Admit it: haven’t you had a fleeting thought of starting a Kickstarter campaign for an idea? Looked for a cheaper place to stay on Airbnb than that hotel you normally book in New York? Or considered financing someone’s business idea across the world using Kiva? If so, then you’ve engaged in social search.
Suddenly, crowdsourcing answers for the things that pique your interest on your morning walk may not seem so strange after all.”