book – Page 151 – The Living Library

Innovating for the Global South: New book offers practical insights

Curated on February 12, 2014October 9, 2018 by Stefaan Verhulst

Press Release: “Despite the vast wealth generated in the last half century, in today’s world inequality is worsening and poverty is becoming increasingly chronic. Hundreds of millions of people continue to live on less than $2 per day and lack basic human necessities such as nutritious food, shelter, clean water, primary health care, and education.
Innovating for the Global South: Towards an Inclusive Innovation Agenda, the latest book from Rotman-UTP Publishing and the first volume in the Munk Series on Global Affairs, offers fresh solutions for reducing poverty in the developing world. Highlighting the multidisciplinary expertise of the University of Toronto’s Global Innovation Group, leading experts from the fields of engineering, public health, medicine, management, and public policy examine the causes and consequences of endemic poverty and the challenges of mitigating its effects from the perspective of the world’s poorest of the poor.
Can we imagine ways to generate solar energy to run essential medical equipment in the countryside? Can we adapt information and communication technologies to provide up-to-the-minute agricultural market prices for remote farming villages? How do we create more inclusive innovation processes to hear the voices of those living in urban slums? Is it possible to reinvent a low-cost toilet that operates beyond the water and electricity grids?
Motivated by the imperatives of developing, delivering, and harnessing innovation in the developing world, Innovating for the Global South is essential reading for managers, practitioners, and scholars of development, business, and policy.
“As we see it, Innovating for the Global South is fundamentally about innovating scalable solutions that mitigate the effects of poverty and underdevelopment in the Global South. It is not about inventing some new gizmo for some untapped market in the developing world,” say Profs. Dilip Soman and Joseph Wong of the UofT, who are two of the editors of the volume.
The book is edited and also features contributions by three leading UofT thinkers who are tackling innovation in the global south from three different academic perspectives.

Dilip Soman is Corus Chair in Communication Strategy and a professor of Marketing at the Rotman School of Management.
Janice Gross Stein is the Belzberg Professor of Conflict Management in the Department of Political Science and Director of the Munk School of Global Affairs.
Joseph Wong is Ralph and Roz Halbert Professor of Innovation at the Munk School of Global Affairs and Canada Research Chair in Democratization, Health, and Development in the Department of Political Science.

The chapters in the book address the process of innovation from a number of vantage points.
Introduction: Rethinking Innovation – Joseph Wong and Dilip Soman
Chapter 1: Poverty, Invisibility, and Innovation – Joseph Wong
Chapter 2: Behaviourally Informed Innovation – Dilip Soman
Chapter 3: Appropriate Technologies for the Global South – Yu-Ling Cheng (University of Toronto, Chemical Engineering and Applied Chemistry) and Beverly Bradley (University of Toronto, Centre for Global Engineering)
Chapter 4: Globalization of Biopharmaceutical Innovation: Implications for Poor-Market Diseases – Rahim Rezaie (University of Toronto, Munk School of Global Affairs, Research Fellow)
Chapter 5: Embedded Innovation in Health – Anita M. McGahan (University of Toronto, Rotman School of Management, Associate Dean of Research), Rahim Rezaie and Donald C. Cole (University of Toronto, Dalla Lana School of Public Health)
Chapter 6: Scaling Up: The Case of Nutritional Interventions in the Global South – Ashley Aimone Phillips (Registered Dietitian), Nandita Perumal (University of Toronto, Doctoral Fellow, Epidemiology), Carmen Ho (University of Toronto, Doctoral Fellow, Political Science), and Stanley Zlotkin (University of Toronto and the Hospital for Sick Children,Paediatrics, Public Health Sciences and Nutritional Sciences)
Chapter 7: New Models for Financing Innovative Technologies and Entrepreneurial Organizations in the Global South – Murray R. Metcalfe (University of Toronto, Centre for Global Engineering, Globalization)
Chapter 8: Innovation and Foreign Policy – Janice Gross Stein
Conclusion: Inclusive Innovation – Will Mitchell (University of Toronto, Rotman School of Management, Strategic Management), Anita M. McGahan”

Big Data for Law

Curated on February 12, 2014August 3, 2018 by Stefaan Verhulst

legislation.gov.uk: “The National Archives has received ‘big data’ funding from the Arts and Humanities Research Council (AHRC) to deliver the ‘Big Data for Law‘ project. Just over £550,000 will enable the project to transform how we understand and use current legislation, delivering a new service – legislation.gov.uk Research – by March 2015. There are an estimated 50 million words in the statute book, with 100,000 words added or changed every month. Search engines and services like legislation.gov.uk have transformed access to legislation. Law is accessed by a much wider group of people, the majority of whom are typically not legally trained or qualified. All users of legislation are confronted by the volume of legislation, its piecemeal structure, frequent amendments, and the interaction of the statute book with common law and European law. Not surprisingly, many find the law difficult to understand and comply with. There has never been a more relevant time for research into the architecture and content of law, the language used in legislation and how, through interpretation by the courts, it is given effect. Research that will underpin the drive to deliver good, clear and effective law. Researchers typically lack the raw data, the tools, and the methods to undertake research across the whole statute book. Meanwhile, the combination of low cost cloud computing, open source software and new methods of data analysis – the enablers of the big data revolution – are transforming research in other fields. Big data research is perfectly possible with legislation if only the basic ingredients – the data, the tools and some tried and trusted methods – were as readily available as the computing power and the storage. The vision for this project is to address that gap by providing a new Legislation Data Research Infrastructure at research.legislation.gov.uk. Specifically tailored to researchers’ needs, it will consist of downloadable data, online tools for end-users; and open source tools for researchers to download, adapt and use….
There are three main areas for research:

Understanding researchers’ needs: to ensure the service is based on evidenced need, capabilities and limitations, putting big data technologies in the hands of non-technical researchers for the first time.
Deriving new open data from closed data: no one has all the data that researchers might find useful. For example, the potentially personally identifiable data about users and usage of legislation.gov.uk cannot be made available as open data but is perfect for processing using existing big data tools; eg to identify clusters in legislation or “recommendations” datasets of “people who read Act A or B also looked at Act Y or Z”. The project will look whether it is possible to create new open data sets from this type of closed data. An N-Grams dataset and appropriate user interface for legislation or related case law, for example, would contain sequences of words/phrases/statistics about their frequency of occurrence per document. N-Grams are useful for research in linguistics or history, and could be used to provide a predictive text feature in a drafting tool for legislation.
Pattern language for legislation: We need new ways of codifying and modelling the architecture of the statute book to make it easier to research its entirety using big data technologies. The project will seek to learn from other disciplines, applying the concept of a ‘pattern language’ to legislation. Pattern languages have revolutionised software engineering over the last twenty years and have the potential to do the same for our understanding of the statute book. A pattern language is simply a structured method of describing good design practices, providing a common vocabulary between users and specialists, structured around problems or issues, with a solution. Patterns are not created or invented – they are identified as ‘good design’ based on evidence about how useful and effective they are. Applied to legislation, this might lead to a common vocabulary between the users of legislation and legislative drafters, to identifying useful and effective drafting practices and solutions that deliver good law. This could enable a radically different approach to structuring teaching materials or guidance for legislators.”

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Selected Readings on Behavioral Economics: Nudges

Curated on February 10, 2014December 13, 2018 by Andrew Young

The Living Library’s Selected Readings series seeks to build a knowledge base on innovative approaches for improving the effectiveness and legitimacy of governance. This curated and annotated collection of recommended works on the topic of behavioral economics was originally published in 2014.

The 2008 publication of Richard Thaler and Cass Sunstein’s Nudge ushered in a new era of behavioral economics, and since then, policy makers in the United States and elsewhere have been applying behavioral economics to the field of public policy. Like Smart Disclosure, behavioral economics can be used in the public sector to improve the decisionmaking ability of citizens without relying on regulatory interventions. In the six years since Nudge was published, the United Kingdom has created the Behavioural Insights Team (also known as the Nudge Unit), a cross-ministerial organization that uses behavioral economics to inform public policy, and the White House has recently followed suit by convening a team of behavioral economists to create a behavioral insights-driven team in the United States. Policymakers have been using behavioral insights to design more effective interventions in the fields of long term unemployment; roadway safety; enrollment in retirement plans; and increasing enrollment in organ donation registries, to name some noteworthy examples. The literature of this nascent field provides a look at the growing optimism in the potential of applying behavioral insights in the public sector to improve people’s lives.

Selected Reading List (in alphabetical order)

John Beshears, James Choi, David Laibson and Brigitte C. Madrian – The Importance of Default Options for Retirement Savings Outcomes: Evidence from the United States – a paper examining the role default options play in encouraging intelligent retirement savings decisionmaking.
Cabinet Office and Behavioural Insights Team, United Kingdom – Applying Behavioural Insights to Health – a paper outlining some examples of behavioral economics being applied to the healthcare landscape using cost-efficient interventions.
Matthew Darling, Saugato Datta and Sendhil Mullainathan – The Nature of the BEast: What Behavioral Economics Is Not – a paper discussing why control and behavioral economics are not as closely aligned as some think, reiterating the fact that the field is politically agnostic.
Antoinette Schoar and Saugato Datta – The Power of Heuristics – a paper exploring the concept of “heuristics,” or rules of thumb, which can provide helpful guidelines for pushing people toward making “reasonably good” decisions without a full understanding of the complexity of a situation.
Richard H. Thaler and Cass R. Sunstein – Nudge: Improving Decisions About Health, Wealth, and Happiness – an influential book describing the many ways in which the principles of behavioral economics can be and have been used to influence choices and behavior through the development of new “choice architectures.”
U.K. Parliament Science and Technology Committee – Behaviour Change – an exploration of the government’s attempts to influence the behaviour of its citizens through nudges, with a focus on comparing the effectiveness of nudges to that of regulatory interventions.

Annotated Selected Reading List (in alphabetical order)

Beshears, John, James Choi, David Laibson and Brigitte C. Madrian. “The Importance of Default Options for Retirement Savings Outcomes: Evidence from the United States.” In Jeffrey R. Brown, Jeffrey B. Liebman and David A. Wise, editors, Social Security Policy in a Changing Environment, Cambridge: National Bureau of Economic Research, 2009. http://bit.ly/LFmC5s.

This paper examines the role default options play in pushing people toward making intelligent decisions regarding long-term savings and retirement planning.

Importantly, the authors provide evidence that a strategically oriented default setting from the outset is likely not enough to fully nudge people toward the best possible decisions in retirement savings. They find that the default settings in every major dimension of the savings process (from deciding whether to participate in a 401(k) to how to withdraw money at retirement) have real and distinct effects on behavior.

Cabinet Office and Behavioural Insights Team, United Kingdom. “Applying Behavioural Insights to Health.” December 2010. http://bit.ly/1eFP16J.

In this report, the United Kingdom’s Behavioural Insights Team does not attempt to “suggest that behaviour change techniques are the silver bullet that can solve every problem.” Rather, they explore a variety of examples where local authorities, charities, government and the private-sector are using behavioural interventions to encourage healthier behaviors.

The report features case studies regarding behavioral insights ability to affect the following public health issues:
- Smoking
- Organ donation
- Teenage pregnancy
- Alcohol
- Diet and weight
- Diabetes
- Food hygiene
- Physical activity
- Social care

The report concludes with a call for more experimentation and knowledge gathering to determine when, where and how behavioural interventions can be most effective in helping the public become healthier.

Darling, Matthew, Saugato Datta and Sendhil Mullainathan. “The Nature of the BEast: What Behavioral Economics Is Not.” The Center for Global Development. October 2013. https://bit.ly/2QytRmf.

In this paper, Darling, Datta and Mullainathan outline the three most pervasive myths that abound within the literature about behavioral economics:
- First, they dispel the relationship between control and behavioral economics. Although tools used within behavioral economics can convince people to make certain choices, the goal is to nudge people to make the choices they want to make. For example, studies find that when retirement savings plans change the default to opt-in rather than opt-out, more workers set up 401K plans. This is an example of a nudge that guides people to make a choice that they already intend to make.
- Second, they reiterate that the field is politically agnostic. Both liberals and conservatives have adopted behavioral economics and its approach is neither liberal nor conservative. President Obama embraces behavioral economics but the United Kingdom’s conservative party does, too.
- And thirdly, the article highlights that irrationality actually has little to do with behavioral economics. Context is an important consideration when one considers what behavior is rational and what behavior is not. Rather than use the term “irrational” to describe human beings, the authors assert that humans are “infinitely complex” and behavior that is often considered irrational is entirely situational.

Schoar, Antoinette and Saugato Datta. “The Power of Heuristics.” Ideas42. January 2014. https://bit.ly/2UDC5YK.

This paper explores the notion that being presented with a bevy of options can be desirable in many situations, but when making an intelligent decision requires a high-level understanding of the nuances of vastly different financial aid packages, for example, options can overwhelm. Heuristics (rules of thumb) provide helpful guidelines that “enable people to make ‘reasonably good’ decisions without needing to understand all the complex nuances of the situation.”

The underlying goal heuristics in the policy space involves giving people the type of “rules of thumb” that enable make good decisionmaking regarding complex topics such as finance, healthcare and education. The authors point to the benefit of asking individuals to remember smaller pieces of knowledge by referencing a series of studies conducted by psychologists Beatty and Kahneman that showed people were better able to remember long strings of numbers when they were broken into smaller segments.

Schoar and Datta recommend these four rules when implementing heuristics:
- Use heuristics where possible, particularly in complex situation;
- Leverage new technology (such as text messages and Internet-based tools) to implement heuristics.
- Determine where heuristics can be used in adult training programs and replace in-depth training programs with heuristics where possible; and
- Consider how to apply heuristics in situations where the exception is the rule. The authors point to the example of savings and credit card debt. In most instances, saving a portion of one’s income is a good rule of thumb. However, when one has high credit card debt, paying off debt could be preferable to building one’s savings.

Thaler, Richard H. and Cass R. Sunstein. Nudge: Improving Decisions About Health, Wealth, and Happiness. Yale University Press, 2008. https://bit.ly/2kNXroe.

This book, likely the single piece of scholarship most responsible for bringing the concept of nudges into the public consciousness, explores how a strategic “choice architecture” can help people make the best decisions.

Thaler and Sunstein, while advocating for the wider and more targeted use of nudges to help improve people’s lives without resorting to overly paternal regulation, look to five common nudges for lessons and inspiration:
- The design of menus gets you to eat (and spend) more;
- “Flies” in urinals improve, well, aim;
- Credit card minimum payments affect repayment schedules;
- Automatic savings programs increase savings rate; and
- “Defaults” can improve rates of organ donation.

In the simplest terms, the authors propose the wider deployment of choice architectures that follow “the golden rule of libertarian paternalism: offer nudges that are most likely to help and least likely to inflict harm.”

U.K. Parliament Science and Technology Committee. “Behaviour Change.” July 2011. http://bit.ly/1cbYv5j.

This report from the U.K.’s Science and Technology Committee explores the government’s attempts to influence the behavior of its citizens through nudges, with a focus on comparing the effectiveness of nudges to that of regulatory interventions.

The author’s central conclusion is that, “non-regulatory measures used in isolation, including ‘nudges,’ are less likely to be effective. Effective policies often use a range of interventions.”

The report’s other major findings and recommendations are:
- Government must invest in gathering more evidence about what measures work to influence population behaviour change;
- They should appoint an independent Chief Social Scientist to provide them with robust and independent scientific advice;
- The Government should take steps to implement a traffic light system of nutritional labelling on all food packaging; and
- Current voluntary agreements with businesses in relation to public health have major failings. They are not a proportionate response to the scale of the problem of obesity and do not reflect the evidence about what will work to reduce obesity. If effective agreements cannot be reached, or if they show minimal benefit, the Government should pursue regulation.”

Community boxes let city residents share anything

Curated on February 5, 2014October 9, 2018 by Stefaan Verhulst

Springwise: “While startups such as Boxbee aim to turn customers self storage assets into a shareable library of goods among friends, a new project in Switzerland is taking a similar concept into the public sphere. Boîtes d’Échange Entre Voisins — or Neighborhood Exchange Boxes — are a network of brightly-decorated repositories where residents can leave books, toys or other items they’d like to give to the community.
The idea, which was conceived by public art organization Tako in collaboration with the City of Geneva, is a fairly simple one — boxes big enough to hold objects such as books, DVDs, games and household items are installed in public locations. The boxes can be identified by their often artistic decorations bearing the name of the project. Any member of the public can then leave unwanted goods in the boxes for anyone else to take. The idea takes inspiration from schemes such as Bookcrossing and Little Free Library, which both focus more narrowly on book sharing. However, there is no restriction to what can be left in the project’s boxes, so long as it fits — users have even seen one generous neighbor leave an unwanted Apple TV.
There are currently around 20 Boîtes d’Échange Entre Voisins across Switzerland, and anyone can join in by setting up a box for their own neighborhood. Could this work in your part of the world?
Website: www.tako.ch”

The Rise of the Reluctant Innovator

Curated on February 3, 2014August 3, 2018 by Stefaan Verhulst

New book by Ken Banks: “Despite the tens of billions spent each year in international aid, some of the most promising and exciting social innovations and businesses have come about by chance. Many of the people behind them didn’t consciously set out to solve anything, but they did. Welcome to the world of the ‘reluctant innovator’…

This book provides a welcome challenge to conventional wisdom in social entrepreneurship. It highlights the personal stories of ten social innovators from around the world. Ten social innovators – ordinary people – who randomly stumbled across problems, injustices and wrongs and, armed with little more than determination and belief, decided not to turn their backs but to dedicate their lives to solving them. Here are their stories….

Watching yet another Spanish movie in his friend’s apartment to avoid writing up his doctoral dissertation, Brij Kothari makes a throwaway comment about subtitles, which plants the seed of an idea and spawns a literacy initiative that has had, in Bill Clinton’s words, “a staggering impact on people’s lives”.
Worried about the political turmoil in Kenya, and concerned at the lack of information that is forthcoming from his adoptive country, Erik Hersman mobilises his own five-strong army to conceive, create and launch a web-based facility that revolutionises how breaking news is disseminated worldwide.
Parachuted into the middle of sub-Saharan Africa with a brief to collect public health data, and confronted with a laborious, environmentally wasteful paper-based system, paediatrician Joel Selanikio finds the perfect outlet for the skills he acquired as a Wall Street computer consultant.
Intending to ground himself in the realities of global health during his internship in rural Malawi, Josh Nesbit discovers that it is hard to sit on the sidelines and soon finds himself proposing a solution to overcome the difficulty of connecting patients, community health workers and hospitals.
After watching local doctors and midwives struggle to treat critically ill pregnant women in near-total darkness on a Nigerian maternity ward, where an untimely power cut can mean the difference between life and death, obstetrician Laura Stachel delivers a solar-based solution that enhances survival prospects.
Observing how well the autistic son of a close friend responds to the therapeutic effects of a Chinese massage technique that she has advocated using, Louisa Silva is convinced that the treatment has the potential to benefit thousands of others, but she needs to prove it.
Haunted by the memory of being separated from her older sister during a childhood spent in foster care, and horrified that other siblings are continuing to suffer the same fate, Lynn Price resolves to devise a way to bring such people back together.
An unexpected conversation over dinner leads Priti Radhakrishnan to build an innovative new organisation with a mission to fight for the rights of people denied access to life saving medicines.
Until a visit to the dermatologist turns her world upside down, Sharon Terry has never heard of pseudanthoma elasticum (PXE), but when she discovers that research into the disease afflicting her children is hidebound by scientific protocol, she sets about changing the system with characteristic zeal.
Encounters and conversations with leftover people occupying leftover spaces and using leftover materials, at home and abroad, led architecture professor Wes Janz to view them as urban pioneers, not victims, and teach him a valuable lesson: think small and listen to those at the sharp end.
See http://www.reluctantinnovation.com/”

Big Data, Privacy, and the Public Good

Curated on January 30, 2014August 3, 2018 by Stefaan Verhulst

Forthcoming book and website by Julia Lane, Victoria Stodden, Stefan Bender, and Helen Nissenbaum (editors): “The overarching goal of the book is to identify ways in which vast new sets of data on human beings can be collected, integrated, and analysed to improve evidence based decision making while protecting confidentiality. …
Massive amounts of new data on human beings can now be accessed and analyzed. Much has been made of the many uses of such data for pragmatic purposes, including selling goods and services, winning political campaigns, and identifying possible terrorists. Yet “big data” can also be harnessed to serve the public good: scientists can use new forms of data to do research that improves the lives of human beings, federal, state and local governments can use data to improve services and reduce taxpayer costs and public organizations can use information to advocate for public causes.
Much has also been made of the privacy and confidentiality issues associated with access. A survey of statisticians at the 2013 Joint Statistical Meeting found that the majority thought consumers should worry about privacy issues, and that an ethical framework should be in place to guide data scientists. Yet there are many unanswered questions. What are the ethical and legal requirements for scientists and government officials seeking to serve the public good without harming individual citizens? What are the rules of engagement? What are the best ways to provide access while protecting confidentiality? Are there reasonable mechanisms to compensate citizens for privacy loss?
The goal of this book is to answer some of these questions. The book’s authors paint an intellectual landscape that includes the legal, economic and statistical context necessary to frame the many privacy issues, including the value to the public of data access. The authors also identify core practical approaches that use new technologies to simultaneously maximize the utility of data access while minimizing information risk. As is appropriate for such a new and evolving field, each chapter also identifies important questions that require future research.
The work in this book is also intended to be accessible to an audience broader than the academy. In addition to informing the public, we hope that the book will be useful to people trying to provide data access but protect confidentiality in the roles as data custodians for federal, state and local agencies, or decision makers on institutional review boards.”

Visual Insights: A Practical Guide to Making Sense of Data

Curated on January 30, 2014August 3, 2018 by Stefaan Verhulst

New book by Katy Börner and David E. Polley: “In the age of Big Data, the tools of information visualization offer us a macroscope to help us make sense of the avalanche of data available on every subject. This book offers a gentle introduction to the design of insightful information visualizations. It is the only book on the subject that teaches nonprogrammers how to use open code and open data to design insightful visualizations. Readers will learn to apply advanced data mining and visualization techniques to make sense of temporal, geospatial, topical, and network data.

The book, developed for use in an information visualization MOOC, covers data analysis algorithms that enable extraction of patterns and trends in data, with chapters devoted to “when” (temporal data), “where” (geospatial data), “what” (topical data), and “with whom” (networks and trees); and to systems that drive research and development. Examples of projects undertaken for clients include an interactive visualization of the success of game player activity in World of Warcraft; a visualization of 311 number adoption that shows the diffusion of non-emergency calls in the United States; a return on investment study for two decades of HIV/AIDS research funding by NIAID; and a map showing the impact of the HiveNYC Learning Network.
Visual Insights will be an essential resource on basic information visualization techniques for scholars in many fields, students, designers, or anyone who works with data.”

Check out also the Information Visualization MOOC at http://ivmooc.cns.iu.edu/

The Impact of the Social Sciences

Curated on January 30, 2014May 29, 2019 by Stefaan Verhulst

New book: The Impact of the Social Sciences: How Academics and Their Research Make a Difference by Simon Bastow, Jane Tinkler and Patrick Dunleavy.
The three-year Impact of Social Sciences Project has culminated in a monograph published by SAGE. The book presents thorough analysis of how academic research in the social sciences achieves public policy impacts, contributes to economic prosperity, and informs public understanding of policy issues as well as economic and social changes. This book is essential reading for academics, researchers, university administrators, government and private funders, and anyone interested in the global conversation about joining up and increasing the societal value and impact of social science knowledge and research.
Resources:

View the data visualisations that appear in the book here.
Browse our Living Bibliography with links to further resources.
Research Design and Methods Appendix [PDF]
“Assessing the Impacts of Academic Social Science Research: Modelling the economic impact on the UK economy of UK-based academic social science research” [PDF] A report prepared for the LSE Public Policy Group by Cambridge Econometrics.

Research Blogs:

The contemporary social sciences are now converging strongly with STEM disciplines in the study of ‘human-dominated systems’ and ‘human-influenced systems’ by Patrick Dunleavy, Simon Bastow and Jane Tinkler.

The Moneyball Effect: How smart data is transforming criminal justice, healthcare, music, and even government spending

Curated on January 29, 2014August 15, 2018 by Stefaan Verhulst

TED: “When Anne Milgram became the Attorney General of New Jersey in 2007, she was stunned to find out just how little data was available on who was being arrested, who was being charged, who was serving time in jails and prisons, and who was being released. It turns out that most big criminal justice agencies like my own didn’t track the things that matter,” she says in today’s talk, filmed at TED@BCG. “We didn’t share data, or use analytics, to make better decisions and reduce crime.”
Milgram’s idea for how to change this: “I wanted to moneyball criminal justice.”
Moneyball, of course, is the name of a 2011 movie starring Brad Pitt and the book it’s based on, written by Michael Lewis in 2003. The term refers to a practice adopted by the Oakland A’s general manager Billy Beane in 2002 — the organization began basing decisions not on star power or scout instinct, but on statistical analysis of measurable factors like on-base and slugging percentages. This worked exceptionally well. On a tiny budget, the Oakland A’s made it to the playoffs in 2002 and 2003, and — since then — nine other major league teams have hired sabermetric analysts to crunch these types of numbers.
Milgram is working hard to bring smart statistics to criminal justice. To hear the results she’s seen so far, watch this talk. And below, take a look at a few surprising sectors that are getting the moneyball treatment as well.

Moneyballing music. Last year, Forbes magazine profiled the firm Next Big Sound, a company using statistical analysis to predict how musicians will perform in the market. The idea is that — rather than relying on the instincts of A&R reps — past performance on Pandora, Spotify, Facebook, etc can be used to predict future potential. The article reads, “For example, the company has found that musicians who gain 20,000 to 50,000 Facebook fans in one month are four times more likely to eventually reach 1 million. With data like that, Next Big Sound promises to predict album sales within 20% accuracy for 85% of artists, giving labels a clearer idea of return on investment.”
Moneyballing human resources. In November, The Atlantic took a look at the practice of “people analytics” and how it’s affecting employers. (Billy Beane had something to do with this idea — in 2012, he gave a presentation at the TLNT Transform Conference called “The Moneyball Approach to Talent Management.”) The article describes how Bloomberg reportedly logs its employees’ keystrokes and the casino, Harrah’s, tracks employee smiles. It also describes where this trend could be going — for example, how a video game called Wasabi Waiter could be used by employers to judge potential employees’ ability to take action, solve problems and follow through on projects. The article looks at the ways these types of practices are disconcerting, but also how they could level an inherently unequal playing field. After all, the article points out that gender, race, age and even height biases have been demonstrated again and again in our current hiring landscape.
Moneyballing healthcare. Many have wondered: what about a moneyball approach to medicine? (See this call out via Common Health, this piece in Wharton Magazine or this op-ed on The Huffington Post from the President of the New York State Health Foundation.) In his TED Talk, “What doctors can learn from each other,” Stefan Larsson proposed an idea that feels like something of an answer to this question. In the talk, Larsson gives a taste of what can happen when doctors and hospitals measure their outcomes and share this data with each other: they are able to see which techniques are proving the most effective for patients and make adjustments. (Watch the talk for a simple way surgeons can make hip surgery more effective.) He imagines a continuous learning process for doctors — that could transform the healthcare industry to give better outcomes while also reducing cost.
Moneyballing government. This summer, John Bridgeland (the director of the White House Domestic Policy Council under President George W. Bush) and Peter Orszag (the director of the Office of Management and Budget in Barack Obama’s first term) teamed up to pen a provocative piece for The Atlantic called, “Can government play moneyball?” In it, the two write, “Based on our rough calculations, less than $1 out of every $100 of government spending is backed by even the most basic evidence that the money is being spent wisely.” The two explain how, for example, there are 339 federally-funded programs for at-risk youth, the grand majority of which haven’t been evaluated for effectiveness. And while many of these programs might show great results, some that have been evaluated show troubling results. (For example, Scared Straight has been shown to increase criminal behavior.) Yet, some of these ineffective programs continue because a powerful politician champions them. While Bridgeland and Orszag show why Washington is so averse to making data-based appropriation decisions, the two also see the ship beginning to turn around. They applaud the Obama administration for a 2014 budget with an “unprecendented focus on evidence and results.” The pair also gave a nod to the nonprofit Results for America, which advocates that for every $99 spent on a program, $1 be spent on evaluating it. The pair even suggest a “Moneyball Index” to encourage politicians not to support programs that don’t show results.
In any industry, figuring out what to measure, how to measure it and how to apply the information gleaned from those measurements is a challenge. Which of the applications of statistical analysis has you the most excited? And which has you the most terrified?”