Meira Geibel at Business Insider:
- “Esri’s Tapestry technology includes a ZIP code
look-upfeature where you can see the top demographics, culture, and lifestyle choices in your area.
- Each ZIP code shows a percentage breakdown of Esri’s 67 unique market-segment classifications with kitschy labels like “Trendsetters” and “Savvy Suburbanites.”
- The data can be altered to show median age, population density, people with graduate and professional degrees, and the percentage of those who charge more than $1,000 to their credit cards monthly.
Where you live says a lot about you. While you’re not totally defined by where you go to sleep at night, you may have more in common with your neighbors than you think.
That’s according to Esri, a geographic-information firm based in California, which offers a “ZIP Lookup” feature. The tool breaks down the characteristics of the individuals in a given neighborhood by culture, lifestyle, and demographics based on data collected from the area.
The data is then sorted into 67 unique market-segment classifications that have rather kitschy titles like “Trendsetters” and “Savvy Suburbanites.”