Despite efforts like the General Data Protection Regulation to make policies more accessible, there seems to be an intractable tradeoff between a policy’s readability and length. Even policies that are shorter and easier to read can be impenetrable, given the amount of background knowledge required to understand how things like cookies and IP addresses play a role in data collection….
Consumers don’t need a technical understanding of data collection processes in order to protect their personal information. Instead of explaining the excruciatingly complicated inner workings of the data marketplace, privacy policies should help people decide how they want to present themselves online. We tend to go on the internet privately – on our phones or at home – which gives the impression that our activities are also private. But, often, we’re more visible than ever.
Until we reshape privacy policies to meet our needs — or we find a suitable replacement — it’s probably best to act with one rule in mind. To be clear and concise: Someone’s always watching….(More)”.