Why local data is the key to successful place making


Blog by Sally Kerr: “The COVID emergency has brought many challenges that were unimaginable a few months ago. The first priorities were safety and health, but when lockdown started one of the early issues was accessing and sharing local data to help everyone deal with and live through the emergency. Communities grappled with the scarcity of local data, finding it difficult to source for some services, food deliveries and goods. This was not a new issue, but the pandemic brought it into sharp relief.

Local data use covers a broad spectrum. People moving to a new area want information about the environment — schools, amenities, transport, crime rates and local health. For residents, continuing knowledge of business opening hours, events, local issues, council plans and roadworks remains important, not only for everyday living but to help understand issues and future plans that will change their environment. Really local data (hyperlocal data) is either fragmented or unavailable, making it difficult for local people to stay informed, whilst larger data sets about an area (e.g. population, school performance) are not always easy to understand or use. They sit in silos owned by different sectors, on disparate websites, usually collated for professional or research use.

Third sector organisations in a community will gather data relevant to their work such as contacts and event numbers but may not source wider data sets about the area, such as demographics, to improve their work. Using this data could strengthen future grant applications by validating their work. For Government or Health bodies carrying out place making community projects, there is a reliance on their own or national data sources supplemented with qualitative data snapshots. Their dependence on tried and tested sources is due to time and resource pressures but means there is no time to gather that rich seam of local data that profiles individual needs.

Imagine a future community where local data is collected and managed together for both official organisations and the community itself. Where there are shared aims and varied use. Current and relevant data would be accessible and easy to understand, provided in formats that suit the user — from data scientist to school child. A curated data hub would help citizens learn data skills and carry out collaborative projects on anything from air quality to local biodiversity, managing the data and offering increased insight and useful validation for wider decision making. Costs would be reduced with duplication and effort reduced….(More)”.