Intel Fuels a Rebellion Around Your Data

Antonio Regalado and Jessica Leber in MIT Technology Review:”Intel Labs, the company’s R&D arm, is launching an initiative around what it calls the “data economy”—how consumers might capture more of the value of their personal information, like digital records of their their location or work history. To make this possible, Intel is funding hackathons to urge developers to explore novel uses of personal data. It has also paid for a rebellious-sounding website called We the Data, featuring raised fists and stories comparing Facebook to Exxon Mobil.
Intel’s effort to stir a debate around “your data” is just one example of how some companies—and society more broadly—are grappling with a basic economic asymmetry of the big data age: they’ve got the data, and we don’t.