The Ethics of Big Data Applications in the Consumer Sector

Curated on Posted on by Stefaan Verhulst

Paper by Markus Christen et al : “Business applications relying on processing of large amounts of heterogeneous data (Big Data) are considered to be key drivers of innovation in the digital economy. However, these applications also pose ethical issues that may undermine the credibility of data-driven businesses. In our contribution, we discuss ethical problems that are associated with Big Data such as: How are core values like autonomy, privacy, and solidarity affected in a Big Data world? Are some data a public good? Or: Are we obliged to divulge personal data to a certain degree in order to make the society more secure or more efficient?

We answer those questions by first outlining the ethical topics that are discussed in the scientific literature and the lay media using a bibliometric approach. Second, referring to the results of expert interviews and workshops with practitioners, we identify core norms and values affected by Big Data applications—autonomy, equality, fairness, freedom, privacy, property-rights, solidarity, and transparency—and outline how they are exemplified in examples of Big Data consumer applications, for example, in terms of informational self-determination, non-discrimination, or free opinion formation. Based on use cases such as personalized advertising, individual pricing, or credit risk management we discuss the process of balancing such values in order to identify legitimate, questionable, and unacceptable Big Data applications from an ethics point of view. We close with recommendations on how practitioners working in applied data science can deal with ethical issues of Big Data….(More)”.

Study finds that a GPS outage would cost $1 billion per day

Curated on Posted on by Stefaan Verhulst

Eric Berger at Ars Technica: “….one of the most comprehensive studies on the subject has assessed the value of this GPS technology to the US economy and examined what effect a 30-day outage would have—whether it’s due to a severe space weather event or “nefarious activity by a bad actor.” The study was sponsored by the US government’s National Institutes of Standards and Technology and performed by a North Carolina-based research organization named RTI International.

Economic effect

As part of the analysis, researchers spoke to more than 200 experts in the use of GPS technology for various services, from agriculture to the positioning of offshore drilling rigs to location services for delivery drivers. (If they’d spoken to me, I’d have said the value of using GPS to navigate Los Angeles freeways and side streets was incalculable). The study covered a period from 1984, when the nascent GPS network was first opened to commercial use, through 2017. It found that GPS has generated an estimated $1.4 trillion in economic benefits during that time period.

The researchers found that the largest benefit, valued at $685.9 billion, came in the “telecommunications” category,  including improved reliability and bandwidth utilization for wireless networks. Telematics (efficiency gains, cost reductions, and environmental benefits through improved vehicle dispatch and navigation) ranked as the second most valuable category at $325 billion. Location-based services on smartphones was third, valued at $215 billion.

Notably, the value of GPS technology to the US economy is growing. According to the study, 90 percent of the technology’s financial impact has come since just 2010, or just 20 percent of the study period. Some sectors of the economy are only beginning to realize the value of GPS technology, or are identifying new uses for it, the report says, indicating that its value as a platform for innovation will continue to grow.

Outage impact

In the case of some adverse event leading to a widespread outage, the study estimates that the loss of GPS service would have a $1 billion per-day impact, although the authors acknowledge this is at best a rough estimate. It would likely be higher during the planting season of April and May, when farmers are highly reliant on GPS technology for information about their fields.

To assess the effect of an outage, the study looked at several different variables. Among them was “precision timing” that enables a number of wireless services, including the synchronization of traffic between carrier networks, wireless handoff between base stations, and billing management. Moreover, higher levels of precision timing enable higher bandwidth and provide access to more devices. (For example, the implementation of 4G LTE technology would have been impossible without GPS technology)….(More)”

Commission publishes guidance on free flow of non-personal data

Curated on Posted on by Stefaan Verhulst

European Commission: “The guidance fulfils an obligation in the Regulation on the free flow of non-personal data (FFD Regulation), which requires the Commission to publish a guidance on the interaction between this Regulation and the General Data Protection Regulation (GDPR), especially as regards datasets composed of both personal and non-personal data. It aims to help users – in particular small and medium-sized enterprises – understand the interaction between the two regulations.

In line with the existing GDPR documents, prepared by the European Data Protection Board, this guidance document aims to clarify which rules apply when processing personal and non-personal data. It gives a useful overview of the central concepts of the free flow of personal and non-personal data within the EU, while explaining the relation between the two Regulations in practical terms and with concrete examples….

Non-personal data are distinct from personal data, as laid down in the GDPR Regulation. The non-personal data can be categorised in terms of origin, namely:

  • data which originally did not relate to an identified or identifiable natural person, such as data on weather conditions generated by sensors installed on wind turbines, or data on maintenance needs for industrial machines; or
  • data which was initially personal data, but later made anonymous.

While the guidance refers to more examples of non-personal data, it also explains the concept of personal data, anonymised and pseudonymised, to provide a better understanding as well describes the limitations between personal and non-personal data.

What are mixed datasets?

In most real-life situations, a dataset is very likely to be composed of both personal and non-personal data. This is often referred to as a “mixed dataset”. Mixed datasets represent the majority of datasets used in the data economy and commonly gathered thanks to technological developments such as the Internet of Things (i.e. digitally connecting objects), artificial intelligence and technologies enabling big data analytics.

Examples of mixed datasets include a company’s tax records, mentioning the name and telephone number of the managing director of the company. This can also include a company’s knowledge of IT problems and solutions based on individual incident reports, or a research institution’s anonymised statistical data and the raw data initially collected, such as the replies of individual respondents to statistical survey questions….(More)”.

Open Data and the Private Sector

Curated on Posted on by Stefaan Verhulst

Chapter by Joel Gurin, Carla Bonini and Stefaan Verhulst in State of Open Data: “The open data movement launched a decade ago with a focus on transparency, good governance, and citizen participation. As other chapters in this collection have documented in detail, those critical uses of open data have remained paramount and are continuing to grow in importance at a time of fake news and increased secrecy. But the value of open data extends beyond transparency and accountability – open data is also an important resource for business and economic growth.

The past several years have seen an increased focus on the value of open data to the private sector. In 2012, the Open Data Institute (ODI) was founded in the United Kingdom (UK) and backed with GBP 10 million by the UK government to maximise the value of open data in business and government. A year later, McKinsey released a report suggesting open data could help unlock USD 3 to 5 trillion in economic value annually. At around the same time, Monsanto acquired the Climate Corporation, a digital agriculture company that leverages open data to inform farmers for approximately USD 1.1 billion. In 2014, the GovLab launched the Open Data 500,2the first national study of businesses using open government data (now in six countries), and, in 2015, Open Data for Development (OD4D) launched the Open Data Impact Map, which today contains more than 1 100 examples of private sector companies using open data. The potential business applications of open data continue to be a priority for many governments around the world as they plan and develop their data programmes.

The use of open data has become part of the broader business practice of using data and data science to inform business decisions, ranging from launching new products and services to optimising processes and outsmarting the competition. In this chapter, we take stock of the state of open data and the private sector by analysing how the private sector both leverages and contributes to the open data ecosystem….(More)”.

Companies That Rely On Census Data Worry Citizenship Question Will Hurt

Curated on Posted on by Stefaan Verhulst

Hansi Lo Wang at NPR: “Some critics of the citizenship question the Trump administration wants to add to the 2020 census are coming from a group that tends to stay away from politically heated issues — business leaders.

From longtime corporations like Levi Strauss & Co. to upstarts like Warby Parker, some companies say that including the question — “Is this person a citizen of the United States?” — could harm not only next year’s national head count, but also their bottom line.

How governments use census data is a common refrain in the lead-up to a constitutionally mandated head count of every person living in the U.S. The new population counts, gathered once a decade, are used to determine how congressional seats and Electoral College votes are distributed among the states. They also guide how hundreds of billions in federal tax dollars are spread around the country to fund public services.

What is often less visible is how the census data undergird decisions made by large and small businesses across the country. The demographic information the census collects — including the age, sex, race, ethnicity and housing status of all U.S. residents — informs business owners about who their existing and future customers are, which new products and services those markets may want and where to build new locations.

Weeks before the Supreme Court heard oral arguments over the citizenship question last month, more than two dozen companies and business groups filed a friend-of-the-court brief against the question. Its potential impact on the accuracy of census data, especially about immigrants and people of color, is drawing concern from both Lyft and Uber, as well as Levi Strauss, Warby Parker and Univision.

“We don’t view this as a political situation at all,” says Christine Pierce, the senior vice president of data science at Nielsen — a major data analytics company in the business world that filed its own brief with the high court. “We see this as one that is around sound research and good science.”…(More)”.

The Blockchain Game: A great new tool for your classroom

Curated on Posted on by Stefaan Verhulst

IBM Blockchain Blog: “Blockchain technology can be a game-changer for accounting, supply chain, banking, contract law, and many other fields. But it will only be useful if lots and lots of non-technical managers and leaders trust and adopt it. And right now, just understanding what blockchain is, can be difficult to understand even for the brightest in these fields. Enter The Blockchain Game, a hands-on exercise that explains blockchain’s core principals, and serves as a launching pad for discussion of blockchain’s real-world applications.

In The Blockchain Game students act as nodes and miners on a blockchain network for storing student grades at a university. Participants record the grade and course information, and then “build the block” by calculating a unique identifier (a hash) to secure the grade ledger, and miners get rewarded for their work. As the game is played, the audience learns about hashes, private keys, and what uses are appropriate for a blockchain ledger.

Basics of the Game

  • A hands-on simulation centering around a blockchain for academic scores, including a discussion at the end of the simulation regarding if storing grades would be a good application for blockchain.
  • No computers. Participants are the computors and calculate blocks.
  • The game seeks to teach core concepts about a distributed ledger but can be modified to whichever use case the educator wishes to use — smart contracts, supply chain, applications and others.
  • Additional elements can be added if instructors want to facilitate the game on a computer….(More)”.

The Technology Fallacy: How People Are the Real Key to Digital Transformation

Curated on Posted on by Stefaan Verhulst

Book by Gerald C. Kane, Anh Nguyen Phillips, Jonathan R. Copulsky and Garth R. Andrus: “Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. This book offers managers and business leaders a guide for surviving digital disruptions—but it is not a book about technology. It is about the organizational changes required to harness the power of technology. The authors argue that digital disruption is primarily about people and that effective digital transformation involves changes to organizational dynamics and how work gets done. A focus only on selecting and implementing the right digital technologies is not likely to lead to success. The best way to respond to digital disruption is by changing the company culture to be more agile, risk tolerant, and experimental.

The authors draw on four years of research, conducted in partnership with MIT Sloan Management Review and Deloitte, surveying more than 16,000 people and conducting interviews with managers at such companies as Walmart, Google, and Salesforce. They introduce the concept of digital maturity—the ability to take advantage of opportunities offered by the new technology—and address the specifics of digital transformation, including cultivating a digital environment, enabling intentional collaboration, and fostering an experimental mindset. Every organization needs to understand its “digital DNA” in order to stop “doing digital” and start “being digital.”

Digital disruption won’t end anytime soon; the average worker will probably experience numerous waves of disruption during the course of a career. The insights offered by The Technology Fallacy will hold true through them all….(More)”.

The Ethics of Competition. How a Competitive Society is Good for All

Curated on Posted on by Stefaan Verhulst

Book by Christoph Lütge: “Countering the claims that competition contradicts and undermines ethical thought processes and actions, Christoph Lütge successfully argues that competition and ethics do not necessarily have to oppose one another. He highlights how intensified competition can in fact work in favour of ethical goals, and that many criticisms of competition stem from an outdated understanding of how modern societies and economies function. 

Illustrating this view with examples from ecology, healthcare and education, the author calls for a more entrepreneurial spirit in analysing the relationship between competition and ethics. This book delivers important arguments for the ethics of innovation, using a combination of theoretical and practical evidence to support it.

Researchers and scholars of economics, business, philosophy and politics will greatly benefit from the fresh interdisciplinary perspectives and thorough exploration of the complex relationship between modern competition and ethics….(More)”.

Data: The Lever to Promote Innovation in the EU

Curated on Posted on by Stefaan Verhulst

Blog Post by Juan Murillo Arias: “…But in order for data to truly become a lever that foments innovation in benefit of society as a whole, we must understand and address the following factors:

1. Disconnected, disperse sources. As users of digital services (transportation, finance, telecommunications, news or entertainment) we leave a different digital footprint for each service that we use. These footprints, which are different facets of the same polyhedron, can even be contradictory on occasion. For this reason, they must be seen as complementary. Analysts should be aware that they must cross data sources from different origins in order to create a reliable picture of our preferences, otherwise we will be basing decisions on partial or biased information. How many times do we receive advertising for items we have already purchased, or tourist destinations where we have already been? And this is just one example of digital marketing. When scoring financial solvency, or monitoring health, the more complete the digital picture is of the person, the more accurate the diagnosis will be.

Furthermore, from the user’s standpoint, proper management of their entire, disperse digital footprint is a challenge. Perhaps centralized consent would be very beneficial. In the financial world, the PSD2 regulations have already forced banks to open this information to other banks if customers so desire. Fostering competition and facilitating portability is the purpose, but this opening up has also enabled the development of new services of information aggregation that are very useful to financial services users. It would be ideal if this step of breaking down barriers and moving toward a more transparent market took place simultaneously in all sectors in order to avoid possible distortions to competition and by extension, consumer harm. Therefore, customer consent would open the door to building a more accurate picture of our preferences.

2. The public and private sectors’ asymmetric capacity to gather data.This is related to citizens using public services less frequently than private services in the new digital channels. However, governments could benefit from the information possessed by private companies. These anonymous, aggregated data can help to ensure a more dynamic public management. Even personal data could open the door to customized education or healthcare on an individual level. In order to analyze all of this, the European Commissionhas created a working group including 23 experts. The purpose is to come up with a series of recommendations regarding the best legal, technical and economic framework to encourage this information transfer across sectors.

3. The lack of incentives for companies and citizens to encourage the reuse of their data.The reality today is that most companies solely use the sources internally. Only a few have decided to explore data sharing through different models (for academic research or for the development of commercial services). As a result of this and other factors, the public sector largely continues using the survey method to gather information instead of reading the digital footprint citizens produce. Multiple studies have demonstrated that this digital footprint would be useful to describe socioeconomic dynamics and monitor the evolution of official statistical indicators. However, these studies have rarely gone on to become pilot projects due to the lack of incentives for a private company to open up to the public sector, or to society in general, making this new activity sustainable.

4. Limited commitment to the diversification of services.Another barrier is the fact that information based product development is somewhat removed from the type of services that the main data generators (telecommunications, banks, commerce, electricity, transportation, etc.) traditionally provide. Therefore, these data based initiatives are not part of their main business and are more closely tied to companies’ innovation areas where exploratory proofs of concept are often not consolidated as a new line of business.

5. Bidirectionality. Data should also flow from the public sector to the rest of society. The first regulatory framework was created for this purpose. Although it is still very recent (the PSI Directive on the re-use of public sector data was passed in 2013), it is currently being revised, in attempt to foster the consolidation of an open data ecosystem that emanates from the public sector as well. On the one hand it would enable greater transparency, and on the other, the development of solutions to improve multiple fields in which public actors are key, such as the environment, transportation and mobility, health, education, justice and the planning and execution of public works. Special emphasis will be placed on high value data sets, such as statistical or geospatial data — data with tremendous potential to accelerate the emergence of a wide variety of information based data products and services that add value.The Commission will begin working with the Member States to identify these data sets.

In its report, Creating Data through Open Data, the European open data portal estimates that government agencies making their data accessible will inject an extra €65 billion in the EU economy this year.

6. The commitment to analytical training and financial incentives for innovation.They are the key factors that have given rise to the digital unicorns that have emerged, more so in the U.S. and China than in Europe….(More)”

Nearly Half of Canadian Consumers Willing to Share Significant Personal Data with Banks and Insurers in Exchange for Lower Pricing, Accenture Study Finds

Curated on Posted on by Stefaan Verhulst

Press Release: “Nearly half of Canadian consumers would be willing to share significant personal information, such as location data and lifestyle information, with their bank and insurer in exchange for lower pricing on products and services, according to a new report from Accenture (NYSE: ACN).

Consumers willing to share personal data in select scenarios. (CNW Group/Accenture)
Consumers willing to share personal data in select scenarios. (CNW Group/Accenture)

Accenture’s global Financial Services Consumer Study, based on a survey of 47,000 consumers in 28 countries which included 2,000 Canadians, found that more than half of consumers would share that data for benefits including more-rapid loan approvals, discounts on gym memberships and personalized offers based on current location.

At the same time, however, Canadian consumers believe that privacy is paramount, with nearly three quarters (72 per cent) saying they are very cautious about the privacy of their personal data. In fact, data security breaches were the second-biggest concern for consumers, behind only increasing costs, when asked what would make them leave their bank or insurer.

“Canadian consumers are willing to sharing their personal data in instances where it makes their lives easier but remain cautious of exactly how their information is being used,” said Robert Vokes, managing director of financial services at Accenture in Canada. “With this in mind, banks and insurers need to deliver hyper-relevant and highly convenient experience in order to remain relevant, retain trust and win customer loyalty in a digital economy.”

Consumers globally showed strong support for personalized insurance premiums, with 64 per cent interested in receiving adjusted car insurance premiums based on safe driving and 52 per cent in exchange for life insurance premiums tied to a healthy lifestyle. Four in five consumers (79 per cent) would provide personal data, including income, location and lifestyle habits, to their insurer if they believe it would help reduce the possibility of injury or loss.

In banking, 81 per cent of consumers would be willing to share income, location and lifestyle habit data for rapid loan approval, and 76 per cent would do so to receive personalized offers based on their location, such as discounts from a retailer. Approximately two-fifths (42 per cent) of Canadian consumers specifically, want their bank to provide updates on how much money they have based on spending that month and 46 per cent want savings tips based on their spending habits.  

Appetite for data sharing differs around the world

Appetite for sharing significant personal data with financial firms was highest in China, with 67 per cent of consumers there willing to share more data for personalized services. Half (50 per cent) of consumers in the U.S. said they were willing to share more data for personalized services, and in Europe — where the General Data Protection Regulation took effect in May — consumers were more skeptical. For instance, only 40 per cent of consumers in both the U.K. and Germany said they would be willing to share more data with banks and insurers in return for personalized services…(More)”,