Index: Designing for Behavior Change


The Living Library Index – inspired by the Harper’s Index – provides important statistics and highlights global trends in governance innovation. This installment focuses on designing for behavior change and was originally published in 2014.

  • Year the Behavioural Insights or “Nudge” Team was established by David Cameron in the U.K.: 2010
  • Amount saved by the U.K. Courts Service a year by sending people owing fines personalized text messages to persuade them to pay promptly since the creation of the Nudge unit: £30m
    • Entire budget for the Behavioural Insights Team: less than £1 million
    • Estimated reduction in bailiff interventions through the use of personalized text reminders: 150,000 fewer interventions annually
  • Percentage increase among British residents who paid their taxes on time when they received a letter saying that most citizens in their neighborhood pay their taxes on time: 15%
  • Estimated increase in organ-donor registrations in the U.K. if people are asked “If you needed an organ transplant, would you take one?”: 96,000
  • Proportion of employees who now have a workplace pension since the U.K. government switched from opt-in to opt-out (illustrating the power of defaults): 83%, 63% before opt-out
  • Increase in 401(k) enrollment rates within the U.S. by changing the default from ‘opt in’ to ‘opt out’: from 13% to 80%
  • Behavioral studies have shown that consumers overestimate savings from credit cards with no annual fees. Reduction in overall borrowing costs to consumers by requiring card issuers to tell consumers how much it would cost them in fees and interest, under the 2009 CARD Act in the U.S.: 1.7% of average daily balances 
  • Many high school students and their families in the U.S. find financial aid forms for college complex and thus delay filling them out. Increase in college enrollment as a result of being helped to complete the FAFSA financial aid form by an H&R tax professional, who then provided immediate estimates of the amount of aid the student was eligible for, and the net tuition cost of four nearby public colleges: 26%
  • How much more likely people are to keep accounting records, calculate monthly revenues, and separate their home and business books if given “rules of thumb”-based training with regards to managing their finances, according to a randomized control trial conducted in a bank in the Dominican Republic: 10%
  • Elderly Americans are asked to choose from over 40 options when enrolling in Medicaid Part D private drug plans. How many switched plans to save money when they received a letter providing information about three plans that would be cheaper for them: almost double 
    • The amount saved on average per person by switching plans due to this intervention: $150 per year
  • Increase in prescriptions to manage cardiac disease when Medicaid enrollees are sent a suite of behavioral nudges such as more salient description of the consequences of remaining untreated and post-it note reminders during an experiment in the U.S.: 78%
  • Reduction in street-litter when a trail of green footprints leading to nearby garbage cans is stenciled on the ground during an experiment in Copenhagen, Denmark: 46%
  • Reduction in missed National Health Service appointments in the U.K. when patients are asked to fill out their own appointment cards: 18%
    • Reduction in missed appointments when patients are also made aware of the number of people who attend their appointments on time: 31%
    • The cost of non-attendance per year for the National Health Service: £700m 
  • How many people in a U.S. experiment chose to ‘downsize’ their meals when asked, regardless of whether they received a discount for the smaller portion: 14-33%
    • Average reduction in calories as a result of downsizing: 200
  • Number of households in the U.K. without properly insulated attics, leading to high energy consumption and bills: 40%
    • Result of offering group discounts to motivate households to insulate their attics: no effect
    • Increase in households that agreed to insulate their attics when offered loft-clearing services even though they had to pay for the service: 4.8 fold increase

Sources

Selected Readings on Behavioral Economics: Nudges


The Living Library’s Selected Readings series seeks to build a knowledge base on innovative approaches for improving the effectiveness and legitimacy of governance. This curated and annotated collection of recommended works on the topic of behavioral economics was originally published in 2014.

The 2008 publication of Richard Thaler and Cass Sunstein’s Nudge ushered in a new era of behavioral economics, and since then, policy makers in the United States and elsewhere have been applying behavioral economics to the field of public policy. Like Smart Disclosure, behavioral economics can be used in the public sector to improve the decisionmaking ability of citizens without relying on regulatory interventions. In the six years since Nudge was published, the United Kingdom has created the Behavioural Insights Team (also known as the Nudge Unit), a cross-ministerial organization that uses behavioral economics to inform public policy, and the White House has recently followed suit by convening a team of behavioral economists to create a behavioral insights-driven team in the United States. Policymakers have been using behavioral insights to design more effective interventions in the fields of long term unemployment; roadway safety; enrollment in retirement plans; and increasing enrollment in organ donation registries, to name some noteworthy examples. The literature of this nascent field provides a look at the growing optimism in the potential of applying behavioral insights in the public sector to improve people’s lives.

Selected Reading List (in alphabetical order)

  • John Beshears, James Choi, David Laibson and Brigitte C. Madrian – The Importance of Default Options for Retirement Savings Outcomes: Evidence from the United States – a paper examining the role default options play in encouraging intelligent retirement savings decisionmaking.
  • Cabinet Office and Behavioural Insights Team, United Kingdom – Applying Behavioural Insights to Healtha paper outlining some examples of behavioral economics being applied to the healthcare landscape using cost-efficient interventions.
  • Matthew Darling, Saugato Datta and Sendhil Mullainathan – The Nature of the BEast: What Behavioral Economics Is Not – a paper discussing why control and behavioral economics are not as closely aligned as some think, reiterating the fact that the field is politically agnostic.
  • Antoinette Schoar and Saugato Datta – The Power of Heuristics – a paper exploring the concept of “heuristics,” or rules of thumb, which can provide helpful guidelines for pushing people toward making “reasonably good” decisions without a full understanding of the complexity of a situation.
  • Richard H. Thaler and Cass R. Sunstein – Nudge: Improving Decisions About Health, Wealth, and Happiness – an influential book describing the many ways in which the principles of behavioral economics can be and have been used to influence choices and behavior through the development of new “choice architectures.” 
  • U.K. Parliament Science and Technology Committee – Behaviour Changean exploration of the government’s attempts to influence the behaviour of its citizens through nudges, with a focus on comparing the effectiveness of nudges to that of regulatory interventions.

Annotated Selected Reading List (in alphabetical order)

Beshears, John, James Choi, David Laibson and Brigitte C. Madrian. “The Importance of Default Options for Retirement Savings Outcomes: Evidence from the United States.” In Jeffrey R. Brown, Jeffrey B. Liebman and David A. Wise, editors, Social Security Policy in a Changing Environment, Cambridge: National Bureau of Economic Research, 2009. http://bit.ly/LFmC5s.

  • This paper examines the role default options play in pushing people toward making intelligent decisions regarding long-term savings and retirement planning.
  • Importantly, the authors provide evidence that a strategically oriented default setting from the outset is likely not enough to fully nudge people toward the best possible decisions in retirement savings. They find that the default settings in every major dimension of the savings process (from deciding whether to participate in a 401(k) to how to withdraw money at retirement) have real and distinct effects on behavior.

Cabinet Office and Behavioural Insights Team, United Kingdom. “Applying Behavioural Insights to Health.” December 2010. http://bit.ly/1eFP16J.

  • In this report, the United Kingdom’s Behavioural Insights Team does not attempt to “suggest that behaviour change techniques are the silver bullet that can solve every problem.” Rather, they explore a variety of examples where local authorities, charities, government and the private-sector are using behavioural interventions to encourage healthier behaviors.  
  • The report features case studies regarding behavioral insights ability to affect the following public health issues:
    • Smoking
    • Organ donation
    • Teenage pregnancy
    • Alcohol
    • Diet and weight
    • Diabetes
    • Food hygiene
    • Physical activity
    • Social care
  • The report concludes with a call for more experimentation and knowledge gathering to determine when, where and how behavioural interventions can be most effective in helping the public become healthier.

Darling, Matthew, Saugato Datta and Sendhil Mullainathan. “The Nature of the BEast: What Behavioral Economics Is Not.” The Center for Global Development. October 2013. https://bit.ly/2QytRmf.

  • In this paper, Darling, Datta and Mullainathan outline the three most pervasive myths that abound within the literature about behavioral economics:
    • First, they dispel the relationship between control and behavioral economics.  Although tools used within behavioral economics can convince people to make certain choices, the goal is to nudge people to make the choices they want to make. For example, studies find that when retirement savings plans change the default to opt-in rather than opt-out, more workers set up 401K plans. This is an example of a nudge that guides people to make a choice that they already intend to make.
    • Second, they reiterate that the field is politically agnostic. Both liberals and conservatives have adopted behavioral economics and its approach is neither liberal nor conservative. President Obama embraces behavioral economics but the United Kingdom’s conservative party does, too.
    • And thirdly, the article highlights that irrationality actually has little to do with behavioral economics. Context is an important consideration when one considers what behavior is rational and what behavior is not. Rather than use the term “irrational” to describe human beings, the authors assert that humans are “infinitely complex” and behavior that is often considered irrational is entirely situational.

Schoar, Antoinette and Saugato Datta. “The Power of Heuristics.” Ideas42. January 2014. https://bit.ly/2UDC5YK.

  • This paper explores the notion that being presented with a bevy of options can be desirable in many situations, but when making an intelligent decision requires a high-level understanding of the nuances of vastly different financial aid packages, for example, options can overwhelm. Heuristics (rules of thumb) provide helpful guidelines that “enable people to make ‘reasonably good’ decisions without needing to understand all the complex nuances of the situation.”
  • The underlying goal heuristics in the policy space involves giving people the type of “rules of thumb” that enable make good decisionmaking regarding complex topics such as finance, healthcare and education. The authors point to the benefit of asking individuals to remember smaller pieces of knowledge by referencing a series of studies conducted by psychologists Beatty and Kahneman that showed people were better able to remember long strings of numbers when they were broken into smaller segments.
  • Schoar and Datta recommend these four rules when implementing heuristics:
    • Use heuristics where possible, particularly in complex situation;
    • Leverage new technology (such as text messages and Internet-based tools) to implement heuristics.
    • Determine where heuristics can be used in adult training programs and replace in-depth training programs with heuristics where possible; and
    • Consider how to apply heuristics in situations where the exception is the rule. The authors point to the example of savings and credit card debt. In most instances, saving a portion of one’s income is a good rule of thumb. However, when one has high credit card debt, paying off debt could be preferable to building one’s savings.

Thaler, Richard H. and Cass R. Sunstein. Nudge: Improving Decisions About Health, Wealth, and Happiness. Yale University Press, 2008. https://bit.ly/2kNXroe.

  • This book, likely the single piece of scholarship most responsible for bringing the concept of nudges into the public consciousness, explores how a strategic “choice architecture” can help people make the best decisions.
  • Thaler and Sunstein, while advocating for the wider and more targeted use of nudges to help improve people’s lives without resorting to overly paternal regulation, look to five common nudges for lessons and inspiration:
    • The design of menus gets you to eat (and spend) more;
    • “Flies” in urinals improve, well, aim;
    • Credit card minimum payments affect repayment schedules;
    • Automatic savings programs increase savings rate; and
    • “Defaults” can improve rates of organ donation.
  • In the simplest terms, the authors propose the wider deployment of choice architectures that follow “the golden rule of libertarian paternalism: offer nudges that are most likely to help and least likely to inflict harm.”

U.K. Parliament Science and Technology Committee. “Behaviour Change.” July 2011. http://bit.ly/1cbYv5j.

  • This report from the U.K.’s Science and Technology Committee explores the government’s attempts to influence the behavior of its citizens through nudges, with a focus on comparing the effectiveness of nudges to that of regulatory interventions.
  • The author’s central conclusion is that, “non-regulatory measures used in isolation, including ‘nudges,’ are less likely to be effective. Effective policies often use a range of interventions.”
  • The report’s other major findings and recommendations are:
    • Government must invest in gathering more evidence about what measures work to influence population behaviour change;
    • They should appoint an independent Chief Social Scientist to provide them with robust and independent scientific advice;
    • The Government should take steps to implement a traffic light system of nutritional labelling on all food packaging; and
    • Current voluntary agreements with businesses in relation to public health have major failings. They are not a proportionate response to the scale of the problem of obesity and do not reflect the evidence about what will work to reduce obesity. If effective agreements cannot be reached, or if they show minimal benefit, the Government should pursue regulation.”

Unbundling the nation state


The Economist on Government-to-government trade: “NIGERIAN pineapple for breakfast, Peruvian quinoa for lunch and Japanese sushi for dinner. Two centuries ago, when David Ricardo advocated specialisation and free trade, the notion that international exchange in goods and services could make such a cosmopolitan diet commonplace would have seemed fanciful.
Today another scenario may appear equally unlikely: a Norwegian government agency managing Algeria’s sovereign-wealth fund; German police overseeing security in the streets of Mumbai; and Dubai playing the role of the courthouse of the Middle East. Yet such outlandish possibilities are more than likely if a new development fulfils its promise. Ever more governments are trading with each other, from advising lawmakers to managing entire services. They are following businesses, which have long outsourced much of what they do. Is this the dawn of the government-to-government era?
Such “G2G” trade is not new, though the name may be. After the Ottoman empire defaulted on its debt in 1875 foreign lenders set up an “Ottoman Public Debt Administration”, its governing council packed with European government officials. At its peak it had 9,000 employees, more than the empire’s finance ministry. And the legacy of enforced G2G trade—colonialism, as it was known—is still visible even today. Britain’s Privy Council is the highest court of appeal for many Commonwealth countries. France provides a monetary-policy service to several west African nations by managing their currency, the CFA franc.
One reason G2G trade is growing is that it is a natural extension of the trend for governments to pinch policies from each other. “Policymaking now routinely occurs in comparative terms,” says Jamie Peck of the University of British Columbia, who refers to G2G advice as “fast policy”. Since the late 1990s Mexico’s pioneering policy to make cash benefits for poor families conditional on things like getting children vaccinated and sending them to school has been copied by almost 50 other countries….Budget cuts can provide another impetus for G2G trade. The Dutch army recently sold its Leopard II tanks and now sends tank crews to train with German forces. That way it will be able to reform its tank squadrons quickly if they are needed. Britain, with a ten-year gap between scrapping old aircraft-carriers and buying new ones, has sent pilots to train with the American marines on the F-35B, which will fly from both American and British carriers.

No one knows the size of the G2G market. Governments rarely publicise deals, not least because they fear looking weak. And there are formidable barriers to trade. The biggest is the “Westphalian” view of sovereignty, says Stephen Krasner of Stanford University: that states should run their own affairs without foreign interference. In 2004 Papua New Guinea’s parliament passed a RAMSI-like delegation agreement, but local elites opposed it and courts eventually declared it unconstitutional. Honduras attempted to create independent “charter cities”, a concept developed by Paul Romer of New York University (NYU), whose citizens would have had the right of appeal to the supreme court of Mauritius. But in 2012 this scheme, too, was deemed unconstitutional.
Critics fret about accountability and democratic legitimacy. The 2005 Paris Declaration on Aid Effectiveness, endorsed by governments and aid agencies, made much of the need for developing countries to design their own development strategies. And providers open themselves to reputational risk. British police, for instance, have trained Bahraini ones. A heavy-handed crackdown by local forces during the Arab spring reflected badly on their foreign teachers…
When San Francisco decided to install wireless control systems for its streetlights, it posted a “call for solutions” on Citymart, an online marketplace for municipal projects. In 2012 it found a Swiss firm, Paradox Engineering, which had built such systems for local cities. But though members often share ideas, says Sascha Haselmayer, Citymart’s founder, most still decide to implement their chosen policies themselves.
Weak government services are the main reason poor countries fail to catch up with rich ones, says Mr Romer. One response is for people in poorly run places to move to well governed ones. Better would be to bring efficient government services to them. In a recent paper with Brandon Fuller, also of NYU, Mr Romer argues that either response would bring more benefits than further lowering the barriers to trade in privately provided goods and services. Firms have long outsourced activities, even core ones, to others that do them better. It is time governments followed suit.”

From Crowds to Collaborators: Initiating Effort and Catalyzing Interactions Among Online Creative Workers


Harvard Business School Paper by Kevin J. Boudreau, Patrick Gaule, Karim R. Lakhani, Christoph Riedl, and Anita Williams Woolley: “Online “organizations” are becoming a major engine for knowledge development in a variety of domains such as Wikipedia and open source software development. Many online platforms involve collaboration and coordination among members to reach common goals. In this sense, they are collaborative communities. This paper asks: What factors most inspire online teams to begin to collaborate and to do so creatively and effectively? The authors analyze a data set of 260 individuals randomly assigned to 52 teams tasked with developing working solutions to a complex innovation problem over 10 days, with varying cash incentives. Findings showed that although cash incentives stimulated a significant boost of effort per se, cash incentives did not transform the nature of the work process or affect the level of collaboration. In addition, at a basic yet striking level, the likelihood that an individual chooses to participate depended on whether teammates were themselves active. Moreover, communications among teammates led to more communications, and communications among teammates also stimulated greater continuous levels of effort. Overall, the study sheds light on how perspectives on incentives, predominant in economics, and perspectives on social processes and interactions, predominant in research on organizational behavior and teams, can be better understood. Key concepts include:

  • An individual’s likelihood of being active in online collaboration increases by about 41 percent with each additional active teammate.
  • Management could provide communications channels to make the efforts of other members more visible. This is important in the design of systems for online work as it helps members to confirm that others are actively contributing.

Full Working Paper Text
 

Shedding Light on Projects Through Contract Transparency


OpenAidMap: “In all countries, whether rich or poor, contracts are at the nexus of revenue generation, budget planning, resource management and the delivery of public goods. Open contracting refers to norms and practices for increased disclosure and participation in public contracting at all stages of the contracting process.
There are very good reasons for making procurement processes transparent. Public posting of tender notices and “requests for proposals” helps support free and fair competitive bidding – increasing citizen trust while also improving the likelihood of securing the best possible supplier. Once procurement is finished, public posting of contract awards gives important assurance for citizens, development partners, and competing companies that procurement processes are open and fair. Increasingly, open contracting in procurement transparency through portals like this one is becoming the norm for governments around the world. There is also a global initiative at work to establish a common standard for contracting data….
With so much momentum behind procurement transparency, there is an untapped opportunity to leverage data from public procurement processes to provide operational insight into activities. Procurement data can help answer two of the most important questions in project-level aid transparency: (1) Where are projects taking place? (2) How much money is being invested at each location?
Take an example from Nepal. Consulting the government’s aid management system yields some basic, but already useful, information about a particular transportation project. This type of information can be useful for anyone trying to assess patterns of transportation investment in the country or, for that matter, patterns of development partner financing….
Open contracting data have intrinsic value for transparency and accountability. However, they also have significant value for planners – even those who only care about getting greater insight into project activities. At the moment though, contracting data are too difficult to access. While contracting data are increasingly becoming available, they are often posted on stand-alone websites, in diverse data formats and without structured access. By standardizing around a core contracting data format and accessibility approach, we can unlock the potential to use contracting data at scale not only for transparency, but also as an effort-free addition to the arsenal of available data for project-level planning, coordination, and accountability. The utility could be even higher if combined with performance and results data.
When developing any public data standard, there are opportunities and risks. For open contracting data, there is a huge opportunity to make those data equally relevant for project planners as for those more purely interested in transparency and accountability. The pilot conducted by the Open Aid Partnership and AidData has explored this potential for overlap, yielding key insights that we hope can be used in the future development of an open and broadly relevant open contracting data standard.”

Civic Works Project translates data into community tools


The blog of the John S. and James L. Knight Foundation:”The Civic Works Project is a two-year effort to create apps and other tools to help increase the utility of local government data to benefit community organizations and the broader public. w
This project looks systemically at public and private information that can be used to engage residents, solve community problems and increase government accountability. We believe that there is a new frontier where information can be used to improve public services and community building efforts that benefit local residents.
Through the Civic Works Project, we’re seeking to improve access to information and identify solutions to problems facing diverse communities. Uncovering the value of data—and the stories behind it—can enhance the provision of public services through the smart application of technology.
Here’s some of what we’ve accomplished.
Partnership with WBEZ Public Data Blog
The WBEZ Public Data Blog is dedicated to examining and promoting civic data in Chicago, Cook County and Illinois. WBEZ is partnering with the Smart Chicago Collaborative to provide news and analysis on open government by producing content items that explain and tell stories hidden in public data. The project seeks to increase the utility, understanding, awareness and availability of local civic data. It comprises blog postings on the hidden uses of data and stories from the data, while including diverse voices and discussions on how innovations can improve civic life. It also features interviews with community organizations, businesses, government leaders and residents on challenges that could be solved through more effective use of public data.
Crime and Punishment in Chicago
The Crime and Punishment in Chicago project will provide an index of data sources regarding the criminal justice system in Chicago. This site will aggregate sources of data, how this data is generated, how to get it and what data is unavailable.
Illinois OpenTech Challenge
The Illinois Open Technology Challenge aims to bring governments, developers and communities together to create digital tools that use public data to serve today’s civic needs and promote economic development. Smart Chicago and our partners worked with government officials to publish 138 new datasets (34 in Champaign, 15 in Rockford, 12 in Belleville, and 77 from the 42 municipalities in the South Suburban Mayors and Managers Association) on the State of Illinois data portal. Smart Chicago has worked with developers in meet-ups all over the state—in six locations in four cities with 149 people. The project has also allowed Smart Chicago to conduct outreach in each of our communities to reach regular residents with needs that can be addressed through data and technology.
LocalData + SWOP
The LocalData + SWOP project is part of our effort to help bridge technology gaps in high-capacity organizations. This effort helps the Southwest Organizing Project collect information about vacant and abandoned housing using the LocalData tool.
Affordable Care Act Outreach App
With the ongoing implementation of the Affordable Care Act, community organizations such as LISC-Chicago have been hard at work providing navigators to help residents register through the healthcare.gov site.
Currently, LISC-Chicago organizers are in neighborhoods contacting residents and encouraging them to go to their closest Center for Working Families. Using a combination of software, such as Wufoo and Twilio, Smart Chicago is helping LISC with its outreach by building a tool that enables organizers to send text reminders to sign up for health insurance to residents.
Texting Tools: Twilio and Textizen
Smart Chicago is expanding the Affordable Care Act outreach project to engage residents in other ways using SMS messaging.
Smart Chicago is also a local provider for Textizen,  an SMS-based survey tool that civic organizations can use to obtain resident feedback. Organizations can create a survey campaign and then place the survey options on posters, postcards or screens during live events. They can then receive real-time feedback as people text in their answers.
WikiChicago
WikiChicago will be a hyper-local Wikipedia-like website that anyone can edit. For this project, Smart Chicago is partnering with the Chicago Public Library to feature local authors and books about Chicago, and to publish more information about Chicago’s rich history.”

New format of congressional documents creates transparency, opportunity


Colby Hochmuth in FedScoop:  “Today, in a major win for the open data community, the Government Printing Office partnered with the Library of Congress to make summaries for House bills available in XML format. Bill summaries can now be downloaded in bulk from GPO’s Federal Digital System or FDsys. This format allows the data to be repurposed and reused by third-party providers, whether for mobile apps, analytical purposes or data mashups.

“This is the result of an effective ongoing collaboration between the Library and GPO to provide legislative information in modern, widely used formats,” said Librarian of Congress James Billington. “We are pleased the popular bill summaries, which provide objective descriptions of complex legislative text, are now available through the Federal Digital System.”
The movement for more transparent government data gained traction in the House Appropriations Committee and its support of the task force on bulk data established by the House.
House bills, the Federal Register, the Code of Federal Regulations as well as various executive branch documents are currently available in XML downloadable format, but this latest development is different. These bill summaries are prepared by LOC’s Congressional Research Service and describe the key provisions of a piece of legislation, and explain the potential implications the legislation may have on current federal programs and laws.”

How Open Data Are Turned into Services?


New Paper by Muriel Foulonneau, Sébastien Martin, Slim Turki: “The Open Data movement has mainly been a data provision movement. The release of Open Data is usually motivated by (i) government transparency (citizen access to government data), (ii) the development of services by third parties for the benefit for citizens and companies (typically smart city approach), or (iii) the development of new services that stimulate the economy. The success of the Open Data movement and its return on investment should therefore be assessed among other criteria by the number and impact of the services created based on those data. In this paper, we study the development of services based on open data and means to make the data opening process more effective.”

Boston's Building a Synergy Between City Hall & Startups


at BostInno: “Boston’s local government and startup scene want to do more than peacefully co-exist. They want to co-create. The people perhaps credited for contributing the most buzz to this trend are those behind relatively new parking ticket app TicketZen. Cort Johnson, along with a few others from Terrible Labs, a Web and mobile app design consultancy in Chinatown, came up with the idea for the app after spotting a tweet from one of Boston’s trademark entrepreneurs. A few months back, ex-KAYAK CTO (and Blade co-founder) Paul English sent out a 140-character message calling for an easy, instantaneous payment solution for parking tickets, Johnson told BostInno.

The idea was that in the time it takes for Boston’s enforcement office to process a parking ticket, its recipient has already forgotten his or her frustration or misplaced the bright orange slip, thus creating a situation in which both parties lose: the local government’s collection process is held up and the recipient is forced to pay a larger fine for the delay.

With the problem posed and the spark lit, the Terrible Labs team took to building TicketZen, an app which allows people to scan their tickets and immediately send validation to City Hall to kick off the process.

“When we first came up with the prototype, [City Hall was] really excited and worked to get it launched in Boston first,” said Johnson. “But we have built a bunch of integrations for major cities where most of the parking tickets are issued, which will launch early this year.”

But in order to even get the app up-and-running, Terrible Labs needed to work with some local government representatives – namely, Chris Osgood and Nigel Jacob of the Mayor’s Office of New Urban Mechanics….

Since its inception in 2010, the City Hall off-shoot has worked with all kinds of Boston citizens to create civic-facing innovations that would be helpful to the city at large.

For example, a group of mothers with children at Boston Public Schools approached New Urban Mechanics to create an app that shares when the school bus will arrive, similar to that of the MBTA’s, which shows upcoming train times. The nonprofit then arranged a partnership with Vermonster LLC, a software application development firm in Downtown Boston to create the Where’s My School Bus app.

“There’s a whole host of different backgrounds, from undergrad students to parents, who would never consider themselves to be entrepreneurs or innovators originally … There are just so many talented, driven and motivated folks that would likely have a similar interest in doing work in the civic space. The challenge is to scale that beyond what’s currently out there,” shared Osgood. “We’re asking, ‘How can City Hall do a better job to support innovators?’”

Of course, District Hall was created for this very purpose – supporting creatives and entrepreneurs by providing them a perpetually open door and an event space. Additionally, there have been a number of events geared toward civic innovation within the past few months targeting both entrepreneurs and government.

The former mayor Thomas Menino led the charge in opening the Office of Business Development, which features a sleek new website and focuses on providing entrepreneurs and existing businesses with access to financial and technical resources. Further, a number of organizations collaborated in early December 2013 to host a free-to-register event dubbed MassDOT Visualizing Transportation Hackathon to help generate ideas for improving public transit from the next generation’s entrepreneurs; just this month, the Venture Café and the Cambridge Innovation Center hosted Innovation and the City, a conference uniting leading architects, urban planners, educators and business leaders from different cities around the U.S. to speak to the changing landscape of civic development.”

Selected Readings on Personal Data: Security and Use


The Living Library’s Selected Readings series seeks to build a knowledge base on innovative approaches for improving the effectiveness and legitimacy of governance. This curated and annotated collection of recommended works on the topic of personal data was originally published in 2014.

Advances in technology have greatly increased the potential for policymakers to utilize the personal data of large populations for the public good. However, the proliferation of vast stores of useful data has also given rise to a variety of legislative, political, and ethical concerns surrounding the privacy and security of citizens’ personal information, both in terms of collection and usage. Challenges regarding the governance and regulation of personal data must be addressed in order to assuage individuals’ concerns regarding the privacy, security, and use of their personal information.

Selected Reading List (in alphabetical order)

Annotated Selected Reading List (in alphabetical order)

Cavoukian, Ann. “Personal Data Ecosystem (PDE) – A Privacy by Design Approach to an Individual’s Pursuit of Radical Control.” Privacy by Design, October 15, 2013. https://bit.ly/2S00Yfu.

  • In this paper, Cavoukian describes the Personal Data Ecosystem (PDE), an “emerging landscape of companies and organizations that believe individuals should be in control of their personal data, and make available a growing number of tools and technologies to enable this control.” She argues that, “The right to privacy is highly compatible with the notion of PDE because it enables the individual to have a much greater degree of control – “Radical Control” – over their personal information than is currently possible today.”
  • To ensure that the PDE reaches its privacy-protection potential, Cavouckian argues that it must practice The 7 Foundational Principles of Privacy by Design:
    • Proactive not Reactive; Preventative not Remedial
    • Privacy as the Default Setting
    • Privacy Embedded into Design
    • Full Functionality – Positive-Sum, not Zero-Sum
    • End-to-End Security – Full Lifecycle Protection
    • Visibility and Transparency – Keep it Open
    • Respect for User Privacy – Keep it User-Centric

Kirkham, T., S. Winfield, S. Ravet, and S. Kellomaki. “A Personal Data Store for an Internet of Subjects.” In 2011 International Conference on Information Society (i-Society). 92–97.  http://bit.ly/1alIGuT.

  • This paper examines various factors involved in the governance of personal data online, and argues for a shift from “current service-oriented applications where often the service provider is in control of the person’s data” to a person centric architecture where the user is at the center of personal data control.
  • The paper delves into an “Internet of Subjects” concept of Personal Data Stores, and focuses on implementation of such a concept on personal data that can be characterized as either “By Me” or “About Me.”
  • The paper also presents examples of how a Personal Data Store model could allow users to both protect and present their personal data to external applications, affording them greater control.

OECD. The 2013 OECD Privacy Guidelines. 2013. http://bit.ly/166TxHy.

  • This report is indicative of the “important role in promoting respect for privacy as a fundamental value and a condition for the free flow of personal data across borders” played by the OECD for decades. The guidelines – revised in 2013 for the first time since being drafted in 1980 – are seen as “[t]he cornerstone of OECD work on privacy.”
  • The OECD framework is built around eight basic principles for personal data privacy and security:
    • Collection Limitation
    • Data Quality
    • Purpose Specification
    • Use Limitation
    • Security Safeguards
    • Openness
    • Individual Participation
    • Accountability

Ohm, Paul. “Broken Promises of Privacy: Responding to the Surprising Failure of Anonymization.” UCLA Law Review 57, 1701 (2010). http://bit.ly/18Q5Mta.

  • This article explores the implications of the “astonishing ease” with which scientists have demonstrated the ability to “reidentify” or “deanonmize” supposedly anonymous personal information.
  • Rather than focusing exclusively on whether personal data is “anonymized,” Ohm offers five factors for governments and other data-handling bodies to use for assessing the risk of privacy harm: data-handling techniques, private versus public release, quantity, motive and trust.

Polonetsky, Jules and Omer Tene. “Privacy in the Age of Big Data: A Time for Big Decisions.” Stanford Law Review Online 64 (February 2, 2012): 63. http://bit.ly/1aeSbtG.

  • In this article, Tene and Polonetsky argue that, “The principles of privacy and data protection must be balanced against additional societal values such as public health, national security and law enforcement, environmental protection, and economic efficiency. A coherent framework would be based on a risk matrix, taking into account the value of different uses of data against the potential risks to individual autonomy and privacy.”
  • To achieve this balance, the authors believe that, “policymakers must address some of the most fundamental concepts of privacy law, including the definition of ‘personally identifiable information,’ the role of consent, and the principles of purpose limitation and data minimization.”

Shilton, Katie, Jeff Burke, Deborah Estrin, Ramesh Govindan, Mark Hansen, Jerry Kang, and Min Mun. “Designing the Personal Data Stream: Enabling Participatory Privacy in Mobile Personal Sensing”. TPRC, 2009. http://bit.ly/18gh8SN.

  • This article argues that the Codes of Fair Information Practice, which have served as a model for data privacy for decades, do not take into account a world of distributed data collection, nor the realities of data mining and easy, almost uncontrolled, dissemination.
  • The authors suggest “expanding the Codes of Fair Information Practice to protect privacy in this new data reality. An adapted understanding of the Codes of Fair Information Practice can promote individuals’ engagement with their own data, and apply not only to governments and corporations, but software developers creating the data collection programs of the 21st century.”
  • In order to achieve this change in approach, the paper discusses three foundational design principles: primacy of participants, data legibility, and engagement of participants throughout the data life cycle.