Social media in crisis events: Open networks and collaboration supporting disaster response and recovery


Paper for the IEEE International Conference on Technologies for Homeland Security (HST): “Large-scale crises challenge the ability of public safety and security organisations to respond efficient and effectively. Meanwhile, citizens’ adoption of mobile technology and rich social media services is dramatically changing the way crisis responses develop. Empowered by new communication media (smartphones, text messaging, internet-based applications and social media), citizens are the in situ first sensors. However, this entire social media arena is unchartered territory to most public safety and security organisations. In this paper, we analyse crisis events to draw narratives on social media relevance and describe how public safety and security organisations are increasingly aware of social media’s added value proposition in times of crisis. A set of critical success indicators to address the process of adopting social media is identified, so that social media information is rapidly transformed into actionable intelligence, thus enhancing the effectiveness of public safety and security organisations — saving time, money and lives.”

How Big Should Your Network Be?


Michael Simmons at Forbes: “There is a debate happening between software developers and scientists: How large can and should our networks be in this evolving world of social media? The answer to this question has dramatic implications for how we look at our own relationship building…

To better understand our limits, I connected with the famous British anthropologist and evolutionary psychologist, Robin Dunbar, creator of his namesake; Dunbar’s number.

Dunbar’s number, 150, is the suggested cognitive limit to the number of relationships we can maintain where both parties are willing to do favors for each other.


Dunbar’s discovery was in finding a very high correlation between the size of a species’ neocortex and the average social group size (see chart to right). The theory predicted 150 for humans, and this number is found throughout human communities over time….
Does Dunbar’s Number Still Apply In Today’s Connected World?
There are two camps when it comes to Dunbar’s number. The first camp is embodied by David Morin, the founder of Path, who built a whole social network predicated on the idea that you cannot have more than 150 friends. Robin Dunbar falls into this camp and even did an academic study on social media’s impact on Dunbar’s number. When I asked for his opinion, he replied:

The 150 limit applies to internet social networking sites just as it does in face-to-face life. Facebook’s own data shows that the average number of friends is 150-250 (within the range of variation in the face-to-face world). Remember that the 150 figure is just the average for the population as a whole. However, those who have more seem to have weaker friendships, suggesting that the amount of social capital is fixed and you can choose to spread it thickly or thinly.

Zvi Band, the founder of Contactually, a rapidly growing, venture-backed, relationship management tool, disagrees with both Morin and Dunbar, “We have the ability as a society to bust through Dunbar’s number. Current software can extend Dunbar’s number by at least 2-3 times.” To understand the power of Contactually and tools like it, we must understand the two paradigms people currently use when keeping in touch: broadcast & one-on-one.

While broadcast email makes it extremely easy to reach lots of people who want to hear from us, it is missing personalization. Personalization is what transforms information diffusion into personal relationship building. To make matters worse, email broadcast open rates have halved in size over the last decade.

On the other end of the spectrum is one-on-one outreach. Research performed by Facebook data scientists shows that one-on-one outreach is extremely effective and explains why:

Both the offering and the receiving of the intimate information increases relationship strength. Providing a partner with personal information expresses trust, encourages reciprocal self-disclosure, and engages the partner in at least some of the details of one’s daily life. Directed communication evokes norms of reciprocity, so may obligate partner to reply. The mere presence of the communication, which is relatively effortful compared to broadcast messages, also signals the importance of the relationship….”

Can a Better Taxonomy Help Behavioral Energy Efficiency?


Article at GreenTechEfficiency: “Hundreds of behavioral energy efficiency programs have sprung up across the U.S. in the past five years, but the effectiveness of the programs — both in terms of cost savings and reduced energy use — can be difficult to gauge.
Of nearly 300 programs, a new report from the American Council for an Energy-Efficient Economy was able to accurately calculate the cost of saved energy from only ten programs….
To help utilities and regulators better define and measure behavioral programs, ACEEE offers a new taxonomy of utility-run behavior programs that breaks them into three major categories:
Cognition: Programs that focus on delivering information to consumers.  (This includes general communication efforts, enhanced billing and bill inserts, social media and classroom-based education.)
Calculus: Programs that rely on consumers making economically rational decisions. (This includes real-time and asynchronous feedback, dynamic pricing, games, incentives and rebates and home energy audits.)
Social interaction: Programs whose key drivers are social interaction and belonging. (This includes community-based social marketing, peer champions, online forums and incentive-based gifts.)
….
While the report was mostly preliminary, it also offered four steps forward for utilities that want to make the most of behavioral programs.
Stack. The types of programs might fit into three broad categories, but judiciously blending cues based on emotion, reason and social interaction into programs is key, according to ACEEE. Even though the report recommends stacked programs that have a multi-modal approach, the authors acknowledge, “This hypothesis will remain untested until we see more stacked programs in the marketplace.”
Track. Just like other areas of grid modernization, utilities need to rethink how they collect, analyze and report the data coming out of behavioral programs. This should include metrics that go beyond just energy savings.
Share. As with other utility programs, behavior-based energy efficiency programs can be improved upon if utilities share results and if reporting is standardized across the country instead of varying by state.
Coordinate. Sharing is only the first step. Programs that merge water, gas and electricity efficiency can often gain better results than siloed programs. That approach, however, requires a coordinated effort by regional utilities and a change to how programs are funded and evaluated by regulators.”

The Effective Use of Crowdsourcing in E-Governance


Paper by Jayakumar Sowmya and Hussain Shafiq Pyarali: “The rise of Web 2.0 paradigm has empowered the Internet users to share information and generate content on social networking and media sharing platforms such as wikis and blogs. The trend of harnessing the wisdom of public using Web 2.0 distributed networks through open calls is termed as ‘Crowdsourcing’. In addition to businesses, this powerful idea of using collective intelligence or the ‘wisdom of crowd’ applies to different situations, such as in governments and non-profit organizations which have started utilizing crowdsourcing as an essential problem -solving tool. In addition, the widespread and easy access to technologies such as the Internet, mobile phones and other communication devices has resulted in an exponential growth in the use of crowdsourcing for government policy advocacy, e-democracy and e-governance during the past decade. However, utilizing collective intelligence and efforts of public to find solutions to real life problems using web 2.0 tools does come with its share of associated challenges and limitations. This paper aims at identifying and examining the value-adding strategies which contribute to the success of crowdsourcing in e-governance. The qualitative case study analysis and emphatic design methodology are employed to evaluate the effectiveness of the identified strategic and functional components, by analyzing the characteristics of some of the notable cases of crowdsourcing in e-governance and the findings are tabulated and discussed. The paper concludes with the limitations and the implications for future research”.

Using Social Media in Rulemaking: Possibilities and Barriers


New paper by Michael Herz (Cardozo Legal Studies Research Paper No. 417): “Web 2.0” is characterized by interaction, collaboration, non-static web sites, use of social media, and creation of user-generated content. In theory, these Web 2.0 tools can be harnessed not only in the private sphere but as tools for an e-topia of citizen engagement and participatory democracy. Notice-and-comment rulemaking is the pre-digital government process that most approached (while still falling far short of) the e-topian vision of public participation in deliberative governance. The notice-and-comment process for federal agency rulemaking has now changed from a paper process to an electronic one. Expectations for this switch were high; many anticipated a revolution that would make rulemaking not just more efficient, but also more broadly participatory, democratic, and dialogic. In the event, the move online has not produced a fundamental shift in the nature of notice-and-comment rulemaking. At the same time, the online world in general has come to be increasingly characterized by participatory and dialogic activities, with a move from static, text-based websites to dynamic, multi-media platforms with large amounts of user-generated content. This shift has not left agencies untouched. To the contrary, agencies at all levels of government have embraced social media – by late 2013 there were over 1000 registered federal agency twitter feeds and over 1000 registered federal agency Facebook pages, for example – but these have been used much more as tools for broadcasting the agency’s message than for dialogue or obtaining input. All of which invites the questions whether agencies could or should directly rely on social media in the rulemaking process.
This study reviews how federal agencies have been using social media to date and considers the practical and legal barriers to using social media in rulemaking, not just to raise the visibility of rulemakings, which is certainly happening, but to gather relevant input and help formulate the content of rules.
The study was undertaken for the Administrative Conference of the United States and is the basis for a set of recommendations adopted by ACUS in December 2013. Those recommendations overlap with but are not identical to the recommendations set out herein.”

How could technology improve policy-making?


Beccy Allen from the Hansard Society (UK): “How can civil servants be sure they have the most relevant, current and reliable data? How can open data be incorporated into the policy making process now and what is the potential for the future use of this vast array of information? How can parliamentary clerks ensure they are aware of the broadest range of expert opinion to inform committee scrutiny? And how can citizens’ views help policy makers to design better policy at all stages of the process?
These are the kind of questions that Sense4us will be exploring over the next three years. The aim is to build a digital tool for policy-makers that can:

  1. locate a broad range of relevant and current information, specific to a particular policy, incorporating open data sets and citizens’ views particularly from social media; and
  2. simulate the consequences and impact of potential policies, allowing policy-makers to change variables and thereby better understand the likely outcomes of a range of policy options before deciding which to adopt.

It is early days for open data and open policy making. The word ‘digital’ peppers the Civil Service Reform Plan but the focus is often on providing information and transactional services digitally. Less attention is paid to how digital tools could improve the nature of policy-making itself.
The Sense4us tool aims to help bridge the gap. It will be developed in consultation with policy-makers at different levels of government across Europe to ensure its potential use by a wide range of stakeholders. At the local level, our partners GESIS (the Leibniz-Institute for the Social Sciences) will be responsible for engaging with users at the city level in Berlin and in the North Rhine-Westphalia state legislature At the multi-national level Government to You (Gov2u) will engage with users in the European Parliament and Commission. Meanwhile the Society will be responsible for national level consultation with civil servants, parliamentarians and parliamentary officials in Whitehall and Westminster exploring how the tool can be used to support the UK policy process. Our academic partners leading on technical development of the tool are the IT Innovation Centre at Southampton University, eGovlab at Stockholm University, the University of Koblenz-Landau and the Knowledge Media Institute at the Open University.”

NESTA: 14 predictions for 2014


NESTA: “Every year, our team of in-house experts predicts what will be big over the next 12 months.
This year we set out our case for why 2014 will be the year we’re finally delivered the virtual reality experience we were promised two decades ago, the US will lose technological control of the Internet, communities will start crowdsourcing their own political representatives and we’ll be introduced to the concept of extreme volunteering – plus 10 more predictions spanning energy, tech, health, data, impact investment and social policy…
People powered data

The growing movement to take back control of personal data will reach a tipping point, says Geoff Mulgan
2014 will be the year when citizens start to take control over their own data. So far the public has accepted a dramatic increase in use of personal data because it doesn’t impinge much on freedom, and helps to give us a largely free internet.
But all of that could be about to change. Edward Snowden’s NSA revelations have fuelled a growing perception that the big social media firms are cavalier with personal data (a perception not helped by Facebook and Google’s recent moves to make tracking cookies less visible) and the Information Commissioner has described the data protection breaches of many internet firms, banks and others as ‘horrifying’.
According to some this doesn’t matter. Scott McNealy of Sun Microsystems famously dismissed the problem: “you have zero privacy anyway. Get over it.” Mark Zuckerberg claims that young people no longer worry about making their lives transparent. We’re willing to be digital chattels so long as it doesn’t do us any visible harm.
That’s the picture now. But the past isn’t always a good guide to the future. More digitally savvy young people put a high premium on autonomy and control, and don’t like being the dupes of big organisations. We increasingly live with a digital aura alongside our physical identity – a mix of trails, data, pictures. We will increasingly want to shape and control that aura, and will pay a price if we don’t.
That’s why the movement for citizen control over data has gathered momentum. It’s 30 years since Germany enshrined ‘informational self-determination’ in the constitution and other countries are considering similar rules. Organisations like Mydex and Qiy now give users direct control over a store of their personal data, part of an emerging sector of Personal Data Stores, Privacy Dashboards and even ‘Life Management Platforms’. 
In the UK, the government-backed Midata programme is encouraging firms to migrate data back to public control, while the US has introduced green, yellow and blue buttons to simplify the option of taking back your data (in energy, education and the Veterans Administration respectively). Meanwhile a parallel movement encourages people to monetise their own data – so that, for example, Tesco or Experian would have to pay for the privilege of making money out of analysing your purchases and behaviours.
When people are shown what really happens to their data now they are shocked. That’s why we may be near a tipping point. A few more scandals could blow away any remaining complacency about the near future world of ubiquitous facial recognition software (Google Glasses and the like), a world where more people are likely to spy on their neighbours, lovers and colleagues.
The crowdsourced politician

This year we’ll see the rise of the crowdsourced independent parliamentary candidate, says Brenton Caffin
…In response, existing political institutions have sought to improve feedback between the governing and the governed through the tentative embrace of crowdsourcing methods, ranging from digital engagement strategies, open government challenges, to the recent stalled attempt to embrace open primaries by the Conservative Party (Iceland has been braver by designing its constitution by wiki). Though for many, these efforts are both too little and too late. The sense of frustration that no political party is listening to the real needs of people is probably part of the reason Russell Brand’s interview with Jeremy Paxman garnered nine million views in its first month on YouTube.
However a glimpse of an alternative approach may have arrived courtesy of the 2013 Australian Federal Election.
Tired of being taken for granted by the local MP, locals in the traditionally safe conservative seat of Indi embarked on a structured process of community ‘kitchen table’ conversations to articulate an independent account of the region’s needs. The community group, Voice for Indi, later nominated its chair, Cath McGowan, as an independent candidate. It crowdfunded their campaign finances and built a formidable army of volunteers through a sophisticated social media operation….
The rise of ‘extreme’ volunteering

By the end of 2014 the concept of volunteering will move away from the soup kitchen and become an integral part of how our communities operate, says Lindsay Levkoff Lynn
Extreme volunteering is about regular people going beyond the usual levels of volunteering. It is a deeper and more intensive form of volunteering, and I predict we will see more of these amazing commitments of ‘people helping people’ in the years to come.
Let me give you a few early examples of what we are already starting to see in the UK:

  • Giving a whole year of your life in service of kids. That’s what City Year volunteers do – Young people (18-25) dedicate a year, full-time, before university or work to support head teachers in turning around the behaviour and academics of some of the most underprivileged UK schools.
  • Giving a stranger a place to live and making them part of your family. That’s what Shared Lives Plus carers do. They ‘adopt’ an older person or a person with learning disabilities and offer them a place in their family. So instead of institutional care, families provide the full-time care – much like a ‘fostering for adults’ programme. Can you imagine inviting someone to come and live with you?…

Lessons in the crowdsourced verification of news from Storyful and Reddit’s Syria forum


at GigaOm: “One of the most powerful trends in media over the past year is the crowdsourced verification of news, whether it’s the work of a blogger like Brown Moses or former NPR journalist Andy Carvin. Two other interesting efforts in this area are the “open newsroom” approach taken by Storyful — which specializes in verifying social-media reports for mainstream news entities — and a Reddit forum devoted to crowdsourcing news coverage of the civil war in Syria.
Storyful journalist Joe Galvin recently looked at some of the incidents that the company has helped either debunk or verify over the past year — including a fake tweet from the official account of the Associated Press about explosions at the White House (which sent the Dow Jones index plummeting before it was corrected), a claim from Russian authorities that a chemical attack in Syria had been pre-meditated, and a report from investigative journalist Seymour Hersh about the same attack that questioned whether the government had been involved….
Reddit, meanwhile, has been conducting some “open newsroom”-style experiments of its own around a number of news events, including the Syrian civil war. The site has come under fire in the past for some of those efforts — including the attempt to identify the bombers in the Boston bombings case, which went badly awry — but the Syrian thread in particular is a good example of how a smart aggregator can make sense of an ongoing news event. In a recent post at a site called Dissected News, one of the moderators behind the /r/SyrianCivilWar sub-Reddit — a 22-year-old law student named Christopher Kingdon (or “uptodatepronto” as he is known on the site) — wrote about his experiences with the forum, which is trying to be a broadly objective source for breaking news and information about the conflict….
Some of what the moderators do in the forum is similar to the kind of verification that Storyful or the BBC’s “user-generated content desk” do — checking photos and video for obvious signs of fakery and hoaxes. But Kingdon also describes how much effort his team of volunteers puts into ensuring that the sub-Reddit doesn’t degenerate into trolling or flame-wars. Strict rules are enforced “to prevent personal attacks, offensive and violent language and racism” and the moderators favor posts that “utilize sources, background information and a dash of common sense.”

Ten thoughts for the future


The Economist: “CASSANDRA has decided to revisit her fellow forecasters Thomas Malnight and Tracey Keys to find out what their predictions are for 2014. Once again they have produced a collection of trends for the year ahead, in their “Global Trends Report”.
The possibilities of mind control seem alarming ( point 6) as do the  implications of growing income inequality (point 10). Cassandra also hopes that “unemployability” and “unemployerability”, as discussed in point 9, are contested next year (on both linguistic and social fronts).
Nevertheless, the forecasts make for intriguing reading and highlights appear below.
 1. From social everything to being smart socially
Social technologies are everywhere, but these vast repositories of digital “stuff” bury the exceptional among the unimportant. It’s time to get socially smart. Users are moving to niche networks to bring back the community feel and intelligence to social interactions. Businesses need to get smarter about extracting and delivering value from big data including challenging business models. For social networks, mobile is the great leveller. Competition for attention with other apps will intensify the battle to own key assets from identity to news sharing, demanding radical reinvention.
2. Information security: The genie is out of the bottle
Thought your information was safe? Think again. The information security genie is out of the bottle as cyber-surveillance and data mining by public and private organizations increases – and don’t forget criminal networks and whistleblowers. It will be increasingly hard to tell friend from foe in cyberspace as networks build artificial intelligence to decipher your emotions and smart cities track your every move. Big brother is here: Protecting identity, information and societies will be a priority for all.
3. Who needs shops anyway?
Retailers are facing a digitally driven perfect storm. Connectivity, rising consumer influence, time scarcity, mobile payments, and the internet of things, are changing where, when and how we shop – if smart machines have not already done the job. Add the sharing economy, driven by younger generations where experience and sustainable consumption are more important than ownership, and traditional retail models break down. The future of shops will be increasingly defined by experiential spaces offering personalized service, integrated online and offline value propositions, and pop-up stores to satisfy demands for immediacy and surprise.
4. Redistributing the industrial revolution
Complex, global value chains are being redistributed by new technologies, labour market shifts and connectivity. Small-scale manufacturing, including 3D and soon 4D printing, and shifting production economics are moving production closer to markets and enabling mass customization – not just by companies but by the tech-enabled maker movement which is going mainstream. Rising labour costs in developing markets, high unemployment in developed markets, global access to online talent and knowledge, plus advances in robotics mean reshoring of production to developed markets will increase. Mobility, flexibility and networks will define the future industrial landscape.
5. Hubonomics: The new face of globalization
As production and consumption become more distributed, hubs will characterize the next wave of “globalization.” They will specialize to support the needs of growing regional trade, emerging city states, on-line communities of choice, and the next generation of flexible workers and entrepreneurs. Underpinning these hubs will be global knowledge networks and new business and governance models based on hubonomics™, that leverage global assets and hub strengths to deliver local value.
6. Sci-Fi is here: Making the impossible possible
Cross-disciplinary approaches and visionary entrepreneurs are driving scientific breakthroughs that could change not just our lives and work but our bodies and intelligence. Labs worldwide are opening up the vast possibilities of mind control and artificial intelligence, shape-shifting materials and self-organizing nanobots, cyborgs and enhanced humans, space exploration, and high-speed, intelligent transportation. Expect great debate around the ethics, financing, and distribution of public and private benefits of these advances – and the challenge of translating breakthroughs into replicable benefits.
7. Growing pains: Transforming markets and generations
The BRICS are succumbing to Newton’s law of gravitation: Brazil’s lost it, India’s losing it, China’s paying the price for growth, Russia’s failing to make a superpower come-back, and South Africa’s economy is in disarray. In other developing markets currencies have tumbled, Arab Spring governments are still in turmoil and social unrest is increasing along with the number of failing states. But the BRICS & Beyond growth engine is far from dead. Rather it is experiencing growing pains which demand significant shifts in governance, financial systems, education and economic policies to catch up. The likely transformers will be younger generations who aspire to greater freedom and quality of life than their parents.
8. Panic versus denial: The resource gap grows, the global risks rise – but who is listening?
The complex nexus of food, water, energy and climate change presents huge global economic, environmental and societal challenges – heating up the battle to access new resources from the Arctic to fracking. Risks are growing, even as multilateral action stalls. It’s a crisis of morals, governance, and above all marketing and media, pitting crisis deniers against those who recognize the threats but are communicating panic versus reasoned solutions. Expect more debate and calls for responsible capitalism – those that are listening will be taking action at multiple levels in society and business.
9. Fighting unemployability and unemployerability
Companies are desperate for talented workers – yet unemployment rates remain high. Polarization towards higher and lower skill levels is squeezing mid-level jobs, even as employers complain that education systems are not preparing students for the jobs of the future. Fighting unemployability is driving new government-business partnerships worldwide, and will remain a critical issue given massive youth unemployment. Employers must also focus on organizational unemployerability – not being able to attract and retain desired talent – as new generations demand exciting and meaningful work where they can make an impact. If they can’t find it, they will quickly move on or swell the growing ranks of young entrepreneurs.
10. Surviving in a bipolar world: From expecting consistency to embracing ambiguity
Life is not fair, nor is it predictable.  Income inequality is growing. Intolerance and nationalism are rising but interdependence is the currency of a connected world. Pressure on leaders to deliver results today is intense but so too is the need for fundamental change to succeed in the long term. The contradictions of leadership and life are increasing faster than our ability to reconcile the often polarized perspectives and values each embodies. Increasingly, they are driving irrational acts of leadership (think the US debt ceiling), geopolitical, social and religious tensions, and individual acts of violence. Surviving in this world will demand stronger, responsible leadership comfortable with and capable of embracing ambiguity and uncertainty, as opposed to expecting consistency and predictability.”

Reinventing Participation: Civic Agency and the Web Environment


New paper by Peter Dahlgren: “Participation is a key concept in the vocabulary of democracy, and can encompass a variety of dimensions. Moreover, it can be shaped by a range of different factors; my emphasis here is on the significance of the web environment in this regard. I first situate participation against the backdrop of democracy’s contemporary developments, including the onslaught of neolibealism. From there I offer a set of parameters that can help us grasp participation both conceptually and empirically: trajectory, visibility, voice , and sociality, and relate these to the affordances of the digital media. Thereafter I explore the cultural resources necessary for the facilitation of participation; for this I make use of a six-dimensional model of civic cultures. My discussion focuses on two of the dimensions, practices and identities; I again relate these to the web environment. I conclude with a dilemma that online democratic participation faces, namely what I call the isolation of the solo sphere, yet affirm that we are justified in maintaining a guarded optimism about the future of participation.”