Colin Koopman in the New York Times: “We are in the midst of a flood of alarming revelations about information sweeps conducted by government agencies and private corporations concerning the activities and habits of ordinary Americans. After the initial alarm that accompanies every leak and news report, many of us retreat to the status quo, quieting ourselves with the thought that these new surveillance strategies are not all that sinister, especially if, as we like to say, we have nothing to hide.
One reason for our complacency is that we lack the intellectual framework to grasp the new kinds of political injustices characteristic of today’s information society. Everyone understands what is wrong with a government’s depriving its citizens of freedom of assembly or liberty of conscience. Everyone (or most everyone) understands the injustice of government-sanctioned racial profiling or policies that produce economic inequality along color lines. But though nearly all of us have a vague sense that something is wrong with the new regimes of data surveillance, it is difficult for us to specify exactly what is happening and why it raises serious concern, let alone what we might do about it.
Our confusion is a sign that we need a new way of thinking about our informational milieu. What we need is a concept of infopolitics that would help us understand the increasingly dense ties between politics and information. Infopolitics encompasses not only traditional state surveillance and data surveillance, but also “data analytics” (the techniques that enable marketers at companies like Target to detect, for instance, if you are pregnant), digital rights movements (promoted by organizations like the Electronic Frontier Foundation), online-only crypto-currencies (like Bitcoin or Litecoin), algorithmic finance (like automated micro-trading) and digital property disputes (from peer-to-peer file sharing to property claims in the virtual world of Second Life). These are only the tip of an enormous iceberg that is drifting we know not where.
Surveying this iceberg is crucial because atop it sits a new kind of person: the informational person. Politically and culturally, we are increasingly defined through an array of information architectures: highly designed environments of data, like our social media profiles, into which we often have to squeeze ourselves. The same is true of identity documents like your passport and individualizing dossiers like your college transcripts. Such architectures capture, code, sort, fasten and analyze a dizzying number of details about us. Our minds are represented by psychological evaluations, education records, credit scores. Our bodies are characterized via medical dossiers, fitness and nutrition tracking regimens, airport security apparatuses. We have become what the privacy theorist Daniel Solove calls “digital persons.” As such we are subject to infopolitics (or what the philosopher Grégoire Chamayou calls “datapower,” the political theorist Davide Panagia “datapolitik” and the pioneering thinker Donna Haraway “informatics of domination”).
Today’s informational person is the culmination of developments stretching back to the late 19th century. It was in those decades that a number of early technologies of informational identity were first assembled. Fingerprinting was implemented in colonial India, then imported to Britain, then exported worldwide. Anthropometry — the measurement of persons to produce identifying records — was developed in France in order to identify recidivists. The registration of births, which has since become profoundly important for initiating identification claims, became standardized in many countries, with Massachusetts pioneering the way in the United States before a census initiative in 1900 led to national standardization. In the same era, bureaucrats visiting rural districts complained that they could not identify individuals whose names changed from context to context, which led to initiatives to universalize standard names. Once fingerprints, biometrics, birth certificates and standardized names were operational, it became possible to implement an international passport system, a social security number and all other manner of paperwork that tells us who someone is. When all that paper ultimately went digital, the reams of data about us became radically more assessable and subject to manipulation, which has made us even more informational.
We like to think of ourselves as somehow apart from all this information. We are real — the information is merely about us. But what is it that is real? What would be left of you if someone took away all your numbers, cards, accounts, dossiers and other informational prostheses? Information is not just about you — it also constitutes who you are….”
Google Hangouts vs Twitter Q&As: how the US and Europe are hacking traditional diplomacy
Wired (UK): “We’re not yet sure if diplomacy is going digital or just the conversations we’re having,” Moira Whelan, Deputy Assistant Secretary for Digital Strategy, US Department of State, admitted on stage at TedxStockholm. “Sometimes you just have to dive in, and we’re going to, but we’re not really sure where we’re going.”
The US has been at the forefront of digital diplomacy for many years now. President Obama was the first leader to sign up to Twitter, and has amassed the greatest number of followers among his peers at nearly 41 million. The account is, however, mainly run by his staff. It’s understandable, but demonstrates that there still remains a diplomatic disconnect in a country Whelan says knows it’s “ready, leading the conversation and on cutting edge”.
In Europe Swedish Minister for Foreign Affairs Carl Bildt, on the other hand, carries out regular Q&As on the social network and is regarded as one of the most conversational leaders on Twitter and the best connected, according to annual survey Twiplomacy. Our own William Hague is chasing Bildt with close to 200,000 followers, and is the world’s second most connected Foreign Minister, while David Cameron is active on a daily basis with more than 570,000 followers. London was in fact the first place to host a “Diplohack”, an event where ambassadors are brought together with developers and others to hack traditional diplomacy, and Whelan travelled to Sweden to take place in the third European event, the Stockholm Initiative for Digital Diplomacy held 16-17 January in conjunction with TedxStockholm.
Nevertheless, Whelan, who has worked for the state for a decade, says the US is in the game and ready to try new things. Case in point being its digital diplomacy reaction to the crisis in Syria last year.
“In August 2013 we witnessed tragic events in Syria, and obviously the President of the United States and his security team jumped into action,” said Whelan. “We needed to bear witness and… very clearly saw the need for one thing — a Google+ Hangout.” With her tongue-in-cheek comment, Whelan was pointing out social media’s incredibly relevant role in communicating to the public what’s going on when crises hit, and in answering concerns and questions through it.
“We saw speeches and very disturbing images coming at us,” continued Whelan. “We heard leaders making impassioned speeches, and we ourselves had conversations about what we were seeing and how we needed to engage and inform; to give people the chance to engage and ask questions of us.
“We thought, clearly let’s have a Google+ Hangout. Three people joined us and Secretary John Kerry — Nicholas Kirstof of the New York Times, executive editor of Syria Deeply, Lara Setrakian and Andrew Beiter, a teacher affiliated with the Holocaust Memorial Museum who specialises in how we talk about these topics with our children.”
In the run up to the Hangout, news of the event trickled out and soon Google was calling, asking if it could advertise the session at the bottom of other Hangouts, then on YouTube ads. “Suddenly 15,000 people were watching the Secretary live — that’s by far largest number we’d seen. We felt we’d tapped into something, we knew we’d hit success at what was a challenging time. We were engaging the public and could join with them to communicate a set of questions. People want to ask questions and get very direct answers, and we know it’s a success. We’ve talked to Google about how we can replicate that. We want to transform what we’re doing to make that the norm.”
Secretary of State John Kerry is, Whelan told Wired.co.uk later, “game for anything” when it comes to social media — and having the department leader enthused at the prospect of taking digital diplomacy forward is obviously key to its success.
“He wanted us to get on Instagram and the unselfie meme during the Philippines crisis was his idea — an assistant had seen it and he held a paper in front of him with the URL to donate funds to Typhoon Haiyan victims,” Whelan told Wired.co.uk at the Stockholm diplohack. “President Obama came in with a mandate that social media would be present and pronounced in all our departments.”
“[As] government changes and is more influenced away from old paper models and newspapers, suspenders and bow ties, and more into young innovators wanting to come in and change things,” Whelan continued, “I think it will change the way we work and help us get smarter.”
Use big data and crowdsourcing to detect nuclear proliferation, says DSB
FierceGovernmentIT: “A changing set of counter-nuclear proliferation problems requires a paradigm shift in monitoring that should include big data analytics and crowdsourcing, says a report from the Defense Science Board.
Much has changed since the Cold War when it comes to ensuring that nuclear weapons are subject to international controls, meaning that monitoring in support of treaties covering declared capabilities should be only one part of overall U.S. monitoring efforts, says the board in a January report (.pdf).
There are challenges related to covert operations, such as testing calibrated to fall below detection thresholds, and non-traditional technologies that present ambiguous threat signatures. Knowledge about how to make nuclear weapons is widespread and in the hands of actors who will give the United States or its allies limited or no access….
The report recommends using a slew of technologies including radiation sensors, but also exploitation of digital sources of information.
“Data gathered from the cyber domain establishes a rich and exploitable source for determining activities of individuals, groups and organizations needed to participate in either the procurement or development of a nuclear device,” it says.
Big data analytics could be used to take advantage of the proliferation of potential data sources including commercial satellite imaging, social media and other online sources.
The report notes that the proliferation of readily available commercial satellite imagery has created concerns about the introduction of more noise than genuine signal. “On balance, however, it is the judgment from the task force that more information from remote sensing systems, both commercial and dedicated national assets, is better than less information,” it says.
In fact, the ready availability of commercial imagery should be an impetus of governmental ability to find weak signals “even within the most cluttered and noisy environments.”
Crowdsourcing also holds potential, although the report again notes that nuclear proliferation analysis by non-governmental entities “will constrain the ability of the United States to keep its options open in dealing with potential violations.” The distinction between gathering information and making political judgments “will erode.”
An effort by Georgetown University students (reported in the Washington Post in 2011) to use open source data analyzing the network of tunnels used in China to hide its missile and nuclear arsenal provides a proof-of-concept on how crowdsourcing can be used to augment limited analytical capacity, the report says – despite debate on the students’ work, which concluded that China’s arsenal could be many times larger than conventionally accepted…
For more:
– download the DSB report, “Assessment of Nuclear Monitoring and Verification Technologies” (.pdf)
– read the WaPo article on the Georgetown University crowdsourcing effort”
Citizen roles in civic problem-solving and innovation
Satish Nambisan: “Can citizens be fruitfully engaged in solving civic problems? Recent initiatives in cities such as Boston (Citizens Connect), Chicago (Smart Chicago Collaborative), San Francisco (ImproveSF) and New York (NYC BigApps) indicate that citizens can be involved in not just identifying and reporting civic problems but in conceptualizing, designing and developing, and implementing solutions as well.
The availability of new technologies (e.g. social media) has radically lowered the cost of collaboration and the “distance” between government agencies and the citizens they serve. Further involving citizens — who are often closest to and possess unique knowledge about the problems they face — makes a lot of sense given the increasing complexity of the problems that need to be addressed.
A recent research report that I wrote highlights four distinct roles that citizens can play in civic innovation and problem-solving.
As explorer, citizens can identify and report emerging and existing civic problems. For example, Boston’s Citizen Connect initiative enables citizens to use specially built smartphone apps to report minor and major civic problems (from potholes and graffiti to water/air pollution). Closer to home, both Wisconsin and Minnesota have engaged thousands of citizen volunteers in collecting data on the quality of water in their neighborhood streams, lakes and rivers (the data thus gathered are analyzed by the state pollution control agency). Citizens also can be engaged in data analysis. The N.Y.-based Datakind initiative involves citizen volunteers using their data analysis skills to mine public data in health, education, environment, etc., to identify important civic issues and problems.
As “ideator,”citizens can conceptualize novel solutions to well-defined problems in public services. For example, the federal government’s Challenge.gov initiative employs online contests and competitions to solicit innovative ideas from citizens to solve important civic problems. Such “crowdsourcing” initiatives also have been launched at the county, city and state levels (e.g. Prize2theFuture competition in Birmingham, Ala.; ImproveSF in San Francisco).
As designer, citizens can design and/or develop implementable solutions to well-defined civic problems. For example, as part of initiatives such as NYC Big Apps and Apps for California, citizens have designed mobile apps to address specific issues such as public parking availability, public transport delays, etc. Similarly, the City Repair project in Portland, Ore., focuses on engaging citizens in co-designing and creatively transforming public places into sustainable community-oriented urban spaces.
As diffuser,citizens can play the role of a change agent and directly support the widespread adoption of civic innovations and solutions. For example, in recent years, physicians interacting with peer physicians in dedicated online communities have assisted federal and state government agencies in diffusing health technology innovations such as electronic medical record systems (EMRs).
In the private sector, companies across industries have benefited much from engaging with their customers in innovation. Evidence so far suggests that the benefits from citizen engagement in civic problem-solving are equally tangible, valuable and varied. However, the challenges associated with organizing such citizen co-creation initiatives are also many and imply the need for government agencies to adopt an intentional, well-thought-out approach….”
Social Media: A Critical Introduction
New book: “Now more than ever, we need to understand social media – the good as well as the bad. We need critical knowledge that helps us to navigate the controversies and contradictions of this complex digital media landscape. Only then can we make informed judgements about what’s
happening in our media world, and why.
Showing the reader how to ask the right kinds of questions about social media, Christian Fuchs takes us on a journey across social media,
delving deep into case studies on Google, Facebook, Twitter, WikiLeaks and Wikipedia. The result lays bare the structures and power relations
at the heart of our media landscape.
This book is the essential, critical guide for understanding social media and for all students of media studies and sociology. Readers will
never look at social media the same way again.
Sample chapter:
Twitter and Democracy: A New Public Sphere?
Introduction: What is a Critical Introduction to Social Media?“
How Internet surveillance predicts disease outbreak before WHO
Kurzweil News: “Have you ever Googled for an online diagnosis before visiting a doctor? If so, you may have helped provide early warning of an infectious disease epidemic.
In a new study published in Lancet Infectious Diseases, Internet-based surveillance has been found to detect infectious diseases such as Dengue Fever and Influenza up to two weeks earlier than traditional surveillance methods, according to Queensland University of Technology (QUT) research fellow and senior author of the paper Wenbiao Hu.
Hu, based at the Institute for Health and Biomedical Innovation, said there was often a lag time of two weeks before traditional surveillance methods could detect an emerging infectious disease.
“This is because traditional surveillance relies on the patient recognizing the symptoms and seeking treatment before diagnosis, along with the time taken for health professionals to alert authorities through their health networks. In contrast, digital surveillance can provide real-time detection of epidemics.”
Hu said the study used search engine algorithms such as Google Trends and Google Insights. It found that detecting the 2005–06 avian influenza outbreak “Bird Flu” would have been possible between one and two weeks earlier than official surveillance reports.
“In another example, a digital data collection network was found to be able to detect the SARS outbreak more than two months before the first publications by the World Health Organization (WHO),” Hu said.
According to this week’s CDC FluView report published Jan. 17, 2014, influenza activity in the United States remains high overall, with 3,745 laboratory-confirmed influenza-associated hospitalizations reported since October 1, 2013 (credit: CDC)
“Early detection means early warning and that can help reduce or contain an epidemic, as well alert public health authorities to ensure risk management strategies such as the provision of adequate medication are implemented.”
Hu said the study found that social media including Twitter and Facebook and microblogs could also be effective in detecting disease outbreaks. “The next step would be to combine the approaches currently available such as social media, aggregator websites, and search engines, along with other factors such as climate and temperature, and develop a real-time infectious disease predictor.”
“The international nature of emerging infectious diseases combined with the globalization of travel and trade, have increased the interconnectedness of all countries and that means detecting, monitoring and controlling these diseases is a global concern.”
The other authors of the paper were Gabriel Milinovich (first author), Gail Williams and Archie Clements from the University of Queensland School of Population, Health and State.
Supramap
Another powerful tool is Supramap, a web application that synthesizes large, diverse datasets so that researchers can better understand the spread of infectious diseases across hosts and geography by integrating genetic, evolutionary, geospatial, and temporal data. It is now open-source — create your own maps here.
Associate Professor Daniel Janies, Ph.D., an expert in computational genomics at the Wexner Medical Center at The Ohio State University (OSU), worked with software engineers at the Ohio Supercomputer Center (OSC) to allow researchers and public safety officials to develop other front-end applications that draw on the logic and computing resources of Supramap.
It was originally developed in 2007 to track the spread and evolution of pandemic (H1N1) and avian influenza (H5N1).
“Using SUPRAMAP, we initially developed maps that illustrated the spread of drug-resistant influenza and host shifts in H1N1 and H5N1 influenza and in coronaviruses, such as SARS,” said Janies. “SUPRAMAP allows the user to track strains carrying key mutations in a geospatial browser such as Google Earth. Our software allows public health scientists to update and view maps on the evolution and spread of pathogens.”
Grant funding through the U.S. Army Research Laboratory and Office supports this Innovation Group on Global Infectious Disease Research project. Support for the computational requirements of the project comes from the American Museum of Natural History (AMNH) and OSC. Ohio State’s Wexner Medical Center, Department of Biomedical Informatics and offices of Academic Affairs and Research provide additional support.”
See also
- Gabriel J Milinovich, Gail M Williams, Archie C A Clements, Wenbiao Hu, Internet-based surveillance systems for monitoring emerging infectious diseases, The Lancet Infectious Diseases, 2013, DOI: 10.1016/S1473-3099(13)70244-5
- Daniel A. Janies et al., The Supramap project: linking pathogen genomes with geography to fight emergent infectious diseases, Cladistics, 2012, DOI: 10.1111/j.1096-0031.2010.00314.x (open access)
How should we analyse our lives?
Gillian Tett in the Financial Times on the challenge of using the new form of data science: “A few years ago, Alex “Sandy” Pentland, a professor of computational social sciences at MIT Media Lab, conducted a curious experiment at a Bank of America call centre in Rhode Island. He fitted 80 employees with biometric devices to track all their movements, physical conversations and email interactions for six weeks, and then used a computer to analyse “some 10 gigabytes of behaviour data”, as he recalls.
The results showed that the workers were isolated from each other, partly because at this call centre, like others of its ilk, the staff took their breaks in rotation so that the phones were constantly manned. In response, Bank of America decided to change its system to enable staff to hang out together over coffee and swap ideas in an unstructured way. Almost immediately there was a dramatic improvement in performance. “The average call-handle time decreased sharply, which means that the employees were much more productive,” Pentland writes in his forthcoming book Social Physics. “[So] the call centre management staff converted the break structure of all their call centres to this new system and forecast a $15m per year productivity increase.”
When I first heard Pentland relate this tale, I was tempted to give a loud cheer on behalf of all long-suffering call centre staff and corporate drones. Pentland’s data essentially give credibility to a point that many people know instinctively: that it is horribly dispiriting – and unproductive – to have to toil in a tiny isolated cubicle by yourself all day. Bank of America deserves credit both for letting Pentland’s team engage in this people-watching – and for changing its coffee-break schedule in response.
But there is a bigger issue at stake here too: namely how academics such as Pentland analyse our lives. We have known for centuries that cultural and social dynamics influence how we behave but until now academics could usually only measure this by looking at micro-level data, which were often subjective. Anthropology (a discipline I know well) is a case in point: anthropologists typically study cultures by painstakingly observing small groups of people and then extrapolating this in a subjective manner.
Pentland and others like him are now convinced that the great academic divide between “hard” and “soft” sciences is set to disappear, since researchers these days can gather massive volumes of data about human behaviour with precision. Sometimes this information is volunteered by individuals, on sites such as Facebook; sometimes it can be gathered from the electronic traces – the “digital breadcrumbs” – that we all deposit (when we use a mobile phone, say) or deliberately collected with biometric devices like the ones used at Bank of America. Either way, it can enable academics to monitor and forecast social interaction in a manner we could never have dreamed of before. “Social physics helps us understand how ideas flow from person to person . . . and ends up shaping the norms, productivity and creative output of our companies, cities and societies,” writes Pentland. “Just as the goal of traditional physics is to understand how the flow of energy translates into change in motion, social physics seems to understand how the flow of ideas and information translates into changes in behaviour….
But perhaps the most important point is this: whether you love or hate this new form of data science, the genie cannot be put back in the bottle. The experiments that Pentland and many others are conducting at call centres, offices and other institutions across America are simply the leading edge of a trend.
The only question now is whether these powerful new tools will be mostly used for good (to predict traffic queues or flu epidemics) or for more malevolent ends (to enable companies to flog needless goods, say, or for government control). Sadly, “social physics” and data crunching don’t offer any prediction on this issue, even though it is one of the dominant questions of our age.”
Mapping the Data Shadows of Hurricane Sandy: Uncovering the Sociospatial Dimensions of ‘Big Data’
New Paper by Shelton, T., Poorthuis, A., Graham, M., and Zook, M. : “Digital social data are now practically ubiquitous, with increasingly large and interconnected databases leading researchers, politicians, and the private sector to focus on how such ‘big data’ can allow potentially unprecedented insights into our world. This paper investigates Twitter activity in the wake of Hurricane Sandy in order to demonstrate the complex relationship between the material world and its digital representations. Through documenting the various spatial patterns of Sandy-related tweeting both within the New York metropolitan region and across the United States, we make a series of broader conceptual and methodological interventions into the nascent geographic literature on big data. Rather than focus on how these massive databases are causing necessary and irreversible shifts in the ways that knowledge is produced, we instead find it more productive to ask how small subsets of big data, especially georeferenced social media information scraped from the internet, can reveal the geographies of a range of social processes and practices. Utilizing both qualitative and quantitative methods, we can uncover broad spatial patterns within this data, as well as understand how this data reflects the lived experiences of the people creating it. We also seek to fill a conceptual lacuna in studies of user-generated geographic information, which have often avoided any explicit theorizing of sociospatial relations, by employing Jessop et al’s TPSN framework. Through these interventions, we demonstrate that any analysis of user-generated geographic information must take into account the existence of more complex spatialities than the relatively simple spatial ontology implied by latitude and longitude coordinates.”
Tech Policy Is Not A Religion
Opinion Piece by Robert Atkinson: “”Digital libertarians” and “digital technocrats” want us to believe their way is the truth and the light. It’s not that black and white. Manichaeism, an ancient religion, took a dualistic view of the world. It described the struggle between a good, spiritual world of light, and an evil, material world of darkness. Listening to tech policy debates, especially in America, one would presume that Manichaeism is alive and well.
On one side (light or dark, depending on your view) are the folks who embrace free markets, bottom-up processes, multi-stakeholderism, open-source systems, and crowdsourced innovations. On the other are those who embrace government intervention, top-down processes, additional regulation, proprietary systems, and expert-based innovations.
For the first group, whom I’ll call the digital libertarians, government is the problem, not the solution. Tech enables freedom, and statist actions can only limit it.
According to this camp, tech is moving so fast that government can’t hope to keep up — the only workable governance system is a nimble one based on multi-stakeholder processes, such as ICANN and W3C. With Web 2.0, everyone can be a contributor, and it is through the proliferation of multiple and disparate voices that we discover the truth. And because of the ability of communities of coders to add their contributions, the only viable tech systems are based on open-source models.
For the second group, the digital technocrats, the problem is the anarchic, lawless, corporate-dominated nature of the digital world. Tech is so disruptive, including to long-established norms and laws, it needs to be limited and shaped, and only the strong hand of the state can do that. Because of the influence of tech on all aspects of society, any legitimate governance process must stem from democratic institutions — not from a select group of insiders — and that can only happen with government oversight such as through the UN’s International Telecommunication Union.
According to this camp, because there are so many uninformed voices on the Internet spreading urban myths like wildfire, we need carefully vetted experts, whether in media or other organizations, to sort through the mass of information and provide expert, unbiased analysis. And because IT systems are so critical to the safety and well-functioning of society, we need companies to build and profit from them through a closed-source model.
Of course, just as religious Manichaeism leads to distorted practices of faith, tech Manichaeism leads to distorted policy practices and views. Take Internet governance. The process of ensuring Internet governance and evolution is complex and rapidly changing. A strong case can be made for the multi-stakeholder process as the driving force.
But this situation doesn’t mean, as digital libertarians would assert, that governments should stay out of the Internet altogether. Governments are not, as digital libertarian John Perry Barlow arrogantly asserts, “weary giants of flesh and steel.” Governments can and do play legitimate roles in many Internet policy issues, from establishing cybersecurity guidelines to setting online sales tax policy to combatting spam and digital piracy to setting rules governing unfair and deceptive online marketing practices.
This assertion doesn’t mean governments always get things right. They don’t. But as the Information Technology and Innovation Foundation writes in its recent response to Barlow’s manifesto, to deny people the right to regulate Internet activity through their government officials ignores the significant contribution the government can play in promoting the continued development of the Internet and digital economy.
At the same time, the digital technocrats must understand that the digital world is different from the analog one, and that old rules, regulations, and governing structures simply don’t apply. When ITU Secretary General Hamadoun Toure argues that “at the behest of all the world’s nations, the UN must lead this effort” to manage the global Internet, and that “for big commercial interests, it’s about maximizing the bottom line,” he’s ignoring the critical role that tech companies and other non-government stakeholders play in the Internet ecosystem.
Because digital technology is such a vastly complex system, digital libertarians claim that their “light” approach is superior to the “dark,” controlling, technocratic approach. In fact, this very complexity requires that we base Internet policy on pragmatism, not religion.
Conversely, because technology is so important to opportunity and the functioning of societies, digital technocrats assert that only governments can maximize these benefits. In fact, its importance requires us to respect its complexity and the role of private sector innovators in driving digital progress.
In short, the belief that one or the other of these approaches is sufficient in itself to maximize tech innovation is misleading at best and damaging at worst.”
New Book: Open Data Now
New book by Joel Gurin (The GovLab): “Open Data is the world’s greatest free resource–unprecedented access to thousands of databases–and it is one of the most revolutionary developments since the Information Age began. Combining two major trends–the exponential growth of digital data and the emerging culture of disclosure and transparency–Open Data gives you and your business full access to information that has never been available to the average person until now. Unlike most Big Data, Open Data is transparent, accessible, and reusable in ways that give it the power to transform business, government, and society.
Open Data Now is an essential guide to understanding all kinds of open databases–business, government, science, technology, retail, social media, and more–and using those resources to your best advantage. You’ll learn how to tap crowds for fast innovation, conduct research through open collaboration, and manage and market your business in a transparent marketplace.
Open Data is open for business–and the opportunities are as big and boundless as the Internet itself. This powerful, practical book shows you how to harness the power of Open Data in a variety of applications:
- HOT STARTUPS: turn government data into profitable ventures
- SAVVY MARKETING: understand how reputational data drives your brand
- DATA-DRIVEN INVESTING: apply new tools for business analysis
- CONSUMER IN FORMATION: connect with your customers using smart disclosure
- GREEN BUSINESS: use data to bet on sustainable companies
- FAST R&D: turn the online world into your research lab
- NEW OPPORTUNITIES: explore open fields for new businesses
Whether you’re a marketing professional who wants to stay on top of what’s trending, a budding entrepreneur with a billion-dollar idea and limited resources, or a struggling business owner trying to stay competitive in a changing global market–or if you just want to understand the cutting edge of information technology–Open Data Now offers a wealth of big ideas, strategies, and techniques that wouldn’t have been possible before Open Data leveled the playing field.
The revolution is here and it’s now. It’s Open Data Now.”