Why no one is reading your coronavirus emails


Opinion by Todd Rogers: “…As a behavioral scientist, I study how people make decisions and process information, and I develop communications to change behavior for the better. And if there’s one lesson all the coronavirus email writers should take, it’s this: Messages should be as easy to understand as possible. This is difficult in normal times — and is no doubt much more so with facts on the ground changing as rapidly as they are….

As an illustration of how potent simplifying messaging can be, Carly Robinson at Harvard, Jessica Lasky-Fink of the University of California, Berkeley, Hedy Chang of Attendance Works and I conducted an experiment with a large school district, in which we rewrote a state-required notification about attendance.All schools in California are required to send a truancy notification to families after a student is late or absent three times. The state legislature offered recommended language for the notice that was written at a college-reading level and contained 342 words in seven-point font. We rewrote the letter at a 5th grade reading level, in 14-point font and with half as many words. We then randomly assigned 131,312 families to either receive the state-recommended language or a version of our simplified letter.The best version of our simplified letters was an estimated 40% more effective at reducing absences during the subsequent 30 days than the state-recommended language. Writing with an understanding of how humans work turns out to be more effective than writing with the sole goal of complying with the delivery of mandatory written information.So, what can be done to make coronavirus messages, so critical to the functioning of our country right now, easier to understand — and more likely to be read?

  • Write in the most accessible way possible. Use the Flesch-Kincaid readability test (built into Microsoft Word and Google Docs) to test the reading-level complexity of your writing.
  • Use as few words as possible. Shorter messages are more likely to be read (see the long email in your inbox from three months ago that you still have not read).
  • Write in a larger font. This makes long messages look ridiculous and makes it easier to read for recipients with eyesight issues. It also reduces the chance of the accidental — but way too common — occurrence of emails appearing in inboxes with absurdly small font.
  • Eliminate gratuitous borders and images. These can often distract from the message you are trying to send.
  • Use a clear structure. People skim, so help them. As opposed to a multi-paragraph email written in normal prose, consider categorizing information under headings like, “What we want you to know” (or just “KNOW”) and “what we would like you to do” (or, concisely, “DO”). Consider putting content within each category in bullet points….(More)”

Partisan responses to democracy promotion – Estimating the causal effect of a civic information portal


Paper by Peter John and Fredrik M. Sjoberg: “Citizens respond to information about democracy according to whether they are electoral winners or losers. This difference occurs both at the national and constituency level. Democratic interventions that seek to promote accountability and transparency might therefore impact citizens differentially depending on the political party that people support. In a placebo-controlled experimental design, carried out in Kenya, we find that democracy promotion boosts the external efficacy and political participation of ruling party partisans, but leaves those from the opposition unaffected. These responses—based on national incumbency—are further conditioned by the partisanship of the MP of the constituency where the voter resides. These findings throw new light on the impact of civic interventions, such as Get Out the Vote (GOTV) and civic education, common in Africa as well as elsewhere, as we show their benefits accrue to the electoral winners rather than to the losers…(More)”.

Civic Engagement Frameworks and Strategic Leadership Practices for Organization Development


Book by Susheel Chhabra: “In recent years, the engagement of stakeholders has become imperative for the overall success of an organization. As the global business landscape continues to evolve, promoting modern leadership techniques and engagement with the community have become two key tactics for organizations to remain competitive in the current market. Understanding and implementing these methodologies is pivotal for professionals and researchers around the globe.

Civic Engagement Frameworks and Strategic Leadership Practices for Organization Development is a critical reference source that provides vital research on the implementation of strategic leadership techniques for promoting civic engagement and sustaining organizational success. While highlighting topics such as social media strategies, analytical tools, and ethical interventions, this book is ideally designed for managers, executives, politicians, researchers, business specialists, government professionals, consultants, academicians, and students seeking current research on the use of civic engagement and strategic leadership initiatives for the overall development of organizations….(More)”.

France asks its citizens how to meet its climate-change targets


The Economist on “An experiment in consultative democracy”: “A nurse, a roofer, an electrician, a former fireman, a lycée pupil, a photographer, a teacher, a marketing manager, an entrepreneur and a civil servant. Sitting on red velvet benches in a domed art-deco amphitheatre in Paris, they and 140 colleagues are part of an unusual democratic experiment in a famously centralised country. Their mission: to draw up measures to reduce French greenhouse-gas emissions by at least 40% by 2030, in line with an eu target that is otherwise in danger of being missed (and which the European Commission now wants to tighten). Six months ago, none of them had met. Now, they have just one month left to show that they can reinvent the French democratic process—and help save the planet. “It’s our moment,” Sylvain, one of the delegates, tells his colleagues from the podium. “We have the chance to propose something historic.”

On March 6th the “citizens’ climate convention” was due to begin its penultimate three-day sitting, the sixth since it began work last October. The convention is made up of a representative sample of the French population, selected by randomly generated telephone numbers. President Emmanuel Macron devised it in an attempt to calm the country after the gilets jaunes (yellow jackets) crisis of 2018. In response to the demand for less top-down decision-making, he first launched what he grandly called a “great national debate”, which took place a year ago. He also pledged the creation of a citizens’ assembly. It is designed to focus on precisely the conundrum that provoked the original protests against a rise in the carbon tax on motor fuel: how to make green policy palatable, efficient and fair.Already signed up?…(More)”.

Reimagining Democracy: Lessons in Deliberative Democracy from the Irish Front Line


Open Access Book: “The Lawrence and Lynne Brown Democracy Medal, presented by the McCourtney Institute for Democracy at Penn State, recognizes outstanding individuals, groups, and organizations that produce innovations to further democracy in the United States or around the world.

2019 Brown Democracy Medal winners David M. Farrell and Jane Suiter are co-leads on the Irish Citizens’ Assembly Project, which has transformed Irish politics over the past decade. The project started in 2011 and led to a series of significant policy decisions, including successful referenda on abortion and marriage equality….(More)”.

How Singapore sends daily Whatsapp updates on coronavirus


Medha Basu at GovInsider: “How do you communicate with citizens as a pandemic stirs fear and spreads false news? Singapore has trialled WhatsApp to give daily updates on the Covid-19 virus.

The World Health Organisation’s chief praised Singapore’s reaction to the outbreak. “We are very impressed with the efforts they are making to find every case, follow up with contacts, and stop transmission,” Tedros Adhanom Ghebreyesus said.

Since late January, the government has been providing two to three daily updates on cases via the messaging app. “Fake news is typically propagated through Whatsapp, so messaging with the same interface can help stem this flow,” Sarah Espaldon, Operations Marketing Manager from Singapore’s Open Government Products unit told GovInsider….

The niche system became newly vital as Covid-19 arrived, with fake news and fear following quickly in a nation that still remembers the fatal SARS outbreak of 2003. The tech had to be upgraded to ensure it could cope with new demand, and get information out rapidly before misinformation could sow discord.

The Open Government Products team used three tools to adapt Whatsapp and create a rapid information sharing system.

1. AI Translation

Singapore has four official languages – Chinese, English, Malay and Tamil. Government used an AI tool to rapidly translate the material from English, so that every community receives the information as quickly as possible.

An algorithm produces the initial draft of the translation, which is then vetted by civil servants before being sent out on WhatsApp. The AI was trained using text from local government communications so is able to translate references and names of Singapore government schemes. This project was built by the Ministry of Communication and Information and Agency for Science, Technology and Research in collaboration with GovTech.

2. Make it easy to sign up

People specify their desired language through an easy sign up form. Singapore used Form.Sg, a tool that allows officials to launch a new mailing list in 30 minutes and connect to other government systems. A government-built form ensures that data is end-to-end encrypted and connected to the government cloud.

3. Fast updates

The updates were initially too slow in reaching people. It took four hours to add new subscribers to the recipient list and the system could send only 10 messages per second. “With 500,000 subscribers, it would take almost 14 hours for the last person to get the message,” Espaldon says….(More)”.

Decide Madrid: A Critical Analysis of an Award-Winning e-Participation Initiative


Paper by Sonia Royo, Vicente Pina and Jaime Garcia-Rayado: “This paper analyzes the award-winning e-participation initiative of the city council of Madrid, Decide Madrid, to identify the critical success factors and the main barriers that are conditioning its performance. An exploratory case study is used as a research technique, including desk research and semi-structured interviews. The analysis distinguishes contextual, organizational and individual level factors; it considers whether the factors or barriers are more related to the information and communication technology (ICT) component, public sector context or democratic participation; it also differentiates among the different stages of the development of the initiative. Results show that individual and organizational factors related to the public sector context and democratic participation are the most relevant success factors.

The high expectations of citizens explain the high levels of participation in the initial stages of Decide Madrid. However, the lack of transparency and poor functioning of some of its participatory activities (organizational factors related to the ICT and democratic dimensions) are negatively affecting its performance. The software created for this platform, Consul, has been adopted or it is in the process of being implemented in more than 100 institutions in 33 countries. Therefore, the findings of this research can potentially be useful to improve the performance and sustainability of e-participation platforms worldwide…(More)”.

Imagining Regulation Differently: Co-creating for Engagement


Book edited by Morag McDermont, Tim Cole, Janet Newman and Angela Piccini: “There is an urgent need to rethink relationships between systems of government and those who are ‘governed’. This book explores ways of rethinking those relationships by bringing communities normally excluded from decision-making to centre stage to experiment with new methods of regulating for engagement.

Using original, co-produced research, it innovatively shows how we can better use a ‘bottom-up’ approach to design regulatory regimes that recognise the capabilities of communities at the margins and powerfully support the knowledge, passions and creativity of citizens. The authors provide essential guidance for all those working on co-produced research to make impactful change…(More)”.

Collaborative е-Rulemaking, Democratic Bots, and the Future of Digital Democracy


Paper by Oren Perez: “… focuses on “deliberative e-rulemaking”: digital consultation processes that seek to facilitate public deliberation over policy or regulatory proposals. The main challenge of е-rulemaking platforms is to support an “intelligent” deliberative process that enables decision makers to identify a wide range of options, weigh the relevant considerations, and develop epistemically responsible solutions. This article discusses and critiques two approaches to this challenge: The Cornell Regulation Room project and model of computationally assisted regulatory participation by Livermore et al. It then proceeds to explore two alternative approaches to e-rulemaking: One is based on the implementation of collaborative, wiki-styled tools. This article discusses the findings of an experiment, which was conducted at Bar-Ilan University and explored various aspects of a wiki-based collaborative е-rulemaking system. The second approach follows a more futuristic approach, focusing on the potential development of autonomous, artificial democratic agents. This article critically discusses this alternative, also in view of the recent debate regarding the idea of “augmented democracy.”…(More)”.

Research co-design in health: a rapid overview of reviews


Paper by Peter Slattery, Alexander K. Saeri & Peter Bragge: “Billions of dollars are lost annually in health research that fails to create meaningful benefits for patients. Engaging in research co-design – the meaningful involvement of end-users in research – may help address this research waste. This rapid overview of reviews addressed three related questions, namely (1) what approaches to research co-design exist in health settings? (2) What activities do these research co-design approaches involve? (3) What do we know about the effectiveness of existing research co-design approaches? The review focused on the study planning phase of research, defined as the point up to which the research question and study design are finalised….

A total of 26 records (reporting on 23 reviews) met the inclusion criteria. Reviews varied widely in their application of ‘research co-design’ and their application contexts, scope and theoretical foci. The research co-design approaches identified involved interactions with end-users outside of study planning, such as recruitment and dissemination. Activities involved in research co-design included focus groups, interviews and surveys. The effectiveness of research co-design has rarely been evaluated empirically or experimentally; however, qualitative exploration has described the positive and negative outcomes associated with co-design. The research provided many recommendations for conducting research co-design, including training participating end-users in research skills, having regular communication between researchers and end-users, setting clear end-user expectations, and assigning set roles to all parties involved in co-design…

Research co-design appears to be widely used but seldom described or evaluated in detail. Though it has rarely been tested empirically or experimentally, existing research suggests that it can benefit researchers, practitioners, research processes and research outcomes. Realising the potential of research co-design may require the development of clearer and more consistent terminology, better reporting of the activities involved and better evaluation….(More)”.