Among these seemingly disparate phenomena, a complex ecology of crowd- engaging IS has emerged, involving millions of people all around the world generating knowledge for organizations through IS. However, despite the obvious scale and reach of this emerging crowd-engagement paradigm, there are no examples of research (as far as we know), that systematically compares and contrasts a large variety of these existing crowd-engaging IS-tools in one work. Understanding this current state of affairs, we seek to address this significant research void by comparing and contrasting a number of the crowd-engaging forms of IS currently available for organizational use.
To achieve this goal, we employ the Theory of Crowd Capital as a lens to systematically structure our investigation of crowd-engaging IS. Employing this parsimonious lens, we first explain how Crowd Capital is generated through Crowd Capability in organizations. Taking this conceptual platform as a point of departure, in Section 3, we offer an array of examples of IS currently in use in modern practice to generate Crowd Capital. We compare and contrast these emerging IS techniques using the Crowd Capability construct, therein highlighting some important choices that organizations face when entering the crowd- engagement fray. This comparison, which we term “The Contours of Crowd Capability”, can be used by decision-makers and researchers alike, to differentiate among the many extant methods of Crowd Capital generation. At the same time, our comparison also illustrates some important differences to be found in the internal organizational processes that accompany each form of crowd-engaging IS. In section 4, we conclude with a discussion of the limitations of our work.”